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Ex-Synergy CEO Tim Crow argues that LA 2028's $2.5bn sponsorship revenue forecast - hailed as ambitious in the press - is in fact deeply conservative, and predicts that the final tally will break $4bn.

...in association with Sportradar

Dubai’s reputation as an ever-changing metropolis that refuses to stand still contrasts with a carefully-crafted sports events strategy that has demonstrated remarkable consistency stretching back years.

The new EU Copyright Directive is one of the most controversial pieces of European legislation ever passed, pitting content creators like record companies, film studios and sports rights-holders against social media platforms and free-speech campaigners. Its final wording appears to have left both sides unhappy. And many experts say it will change very little for sport and direct no new revenues towards the industry.

The British Olympic Association has appointed former Disney and Manchester United executive Andy Anson as its new chief executive

The Chinese city of Chengdu has been officially announced as the host of the 2025 World Games

Fenway Sports Management, a marketing subsidiary of Fenway Sports Group, which owns the Boston Red Sox and Liverpool FC, has no plans to follow Anheuser-Busch's innovative incentive-based sponsorship model

US sports leagues need to continue increasing team debt limits to help prospective owners due to the sharp rise in valuations, according to O'Melveny Sports partner and co-chair Charles Baker

Features

Ahead of his appearance at the Sports Decision Makers Summit in Miami on May 7, 23 Capital Co-founder Stephen Duval discusses the way a creative approach to finance has opened the door to funding in the sector.

The Danish capital has developed its venues to attract big-ticket events and hosted international competitions with a variety of different sports

Documentaries going behind the scenes with sports teams and athletes are riding a wave of popularity. SportBusiness interviewed Mike Antinoro, senior vice-president at IMG Original Content, executive producer on series including Being Serena, First Team: Juventus and All or Nothing: Manchester City, to find out what’s behind the surge in interest and how the shows are put together.

As ESPN’s X Games prepares for a series of international editions, Dominic Bliss looks into what the event learned after its previous global push and subsequent retrenchment.

As new technology has opened new methods of media distribution, stakeholders from across the sports feeding chain have set out to establish themselves as media businesses

Harvesting and monetising athlete biometrics looks to be the ultimate ambition of sport’s obsession with data. Early movers in this space discuss the opportunities and risks ahead.

• Ambition to create licensing programme set out in Agenda 2020 • Organisation creates three categories to trade on heritage, iconography and values of the Olympics • L

The Cambridge Analytica scandal - and the introduction of GDPR - has created a lack of clarity about how sporting bodies can and should use data, says Richard Clarke.

Browse the sections of the report Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency

Ben Cronin talks to David Grevemberg about the Commonwealth Games Federation's new model for selling sponsorship and supporting host cities in their delivery of the games.

The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme

Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.

Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.

Lima hopes to put itself on the world stage with the hosting of this year's IOC Session and the 2019 Pan American Games, but do the dual award of the 2024 and 2028 Games and construction delays threaten to take the gloss off its moment in the sun?