Multi-Sport
Fly on the wall | Sports properties and stars see growing value in letting the cameras in
ESPN’s X Games using licensee model in second push at global growth
Creative treatment | Digital executives choose their best-performing videos
The Long Read | How big are the commercial opportunities in athlete biometric data?
IOC develops global e-commerce platform to build licensing programme between Games
Sponsorship Works 2018
Opinion | Facebook fears add to sport’s data worries
The Cambridge Analytica scandal - and the introduction of GDPR - has created a lack of clarity about how sporting bodies can and should use data, says Richard Clarke.
Report | Can women’s sport build on a year of promise?
Sport at the service of society | Making the Commonwealth Games relevant for the 21st Century
Ben Cronin talks to David Grevemberg about the Commonwealth Games Federation's new model for selling sponsorship and supporting host cities in their delivery of the games.
Rule yourself | The IOC’s athlete marketing restrictions risk death by a thousand cuts
The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme
Downhill struggle | A commercial preview of the Winter Olympic Games
Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.
Opinion | Winter Olympics will push sports social media forward
Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.
Pan people | Will IOC dual award deprive Lima of its moment to shine?
Lima hopes to put itself on the world stage with the hosting of this year's IOC Session and the 2019 Pan American Games, but do the dual award of the 2024 and 2028 Games and construction delays threaten to take the gloss off its moment in the sun?
The Future of Olympic Games Media Consumption
Streaming sport | Discovery and BAMtech joint venture explained
Europe on a budget | Minsk plans a more modest European Games
Paralympics 2016 | An Incredible Journey
London 2012 supercharged the Paralympic Games and Sochi was an important staging post. Kevin Roberts asks if the Rio Games, which begin on September 8, can continue Paralympic sport’s upward trajectory.
Rio 2016 | Has cost cutting compromised security at the Games?
The safety of spectators and athletes has to be the No.1 priority for any host city, but concerns have been raised over Rio’s security strategy following a series of high-profile terror attacks in other parts of the world.
11 Technologies that are transforming the business of sport
In the second of a series of articles celebrating the 20-year anniversary of the SportBusiness Group, Greg Pitcher asks rights-holders, media companies and technologists to pick out the new technologies that are changing the sports industry.
Fantasy sports | ESPN Wide World of Sport
Who’d have thought that one of the world’s most popular holiday destinations would use sports tourism to drive in visitors? Christian Sylt goes behind the scenes at Disney World’s ESPN Wide World of Sports complex.