Multi-Sport
Features
‘Team China’ brand sets high partnership price, targets $400m in quadrennial revenue
China’s General Administration of Sport has announced a new collective brand for all national sport named Team China. Zhang Dan investigates the new marketing initiative.
“Our share of voice during the Women’s World Cup was extraordinary,” Adrian Farina, head of marketing, Visa, Europe
Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…
Kelvin Tan | Asean still needs the SEA Games, its regional Olympics
Kelvin Tan, SportBusiness' Asia editor, on why the SEA Games remain as relevant as ever.
Asia’s 5G rollout creates ‘game-changing’ opportunities for stadium owners
The latest wave of mobile connectivity set to sweep Asia-Pacific could revolutionise the experience that arena owners can offer their customers. Greg Pitcher reports.
Reliability the watchword as Los Angeles takes long run at the Olympics
The unusually long build-up to Los Angeles’ Olympics has given the city the opportunity to build a sporting strategy that drives benefits for a society. Bradley Rial reports.
Paris free to impose local regulations on Airbnb in 2024, says Bach
International Olympic Committee (IOC) president Thomas Bach has agreed that 2024 host city Paris should have free rein to regulate TOP sponsor Airbnb in accordance with its own laws
Sellers replaces Mackovets as CEO of 2021 World Games
Nick Sellers has been appointed as the new chief executive of the 2021 edition of the World Games multi-sport event, which will be held in Birmingham, Alabama
Eurosport finalises Tokyo 2020 rights deal in France
Eurosport, the Discovery-owned sports broadcaster, has acquired pay-television rights in France for the Tokyo 2020 Olympics in a sublicensing deal with pay-television broadcaster Canal Plus and public-service…
Beijing 2022 signs Grand Pacific Department Store as first diamond partner
The 2022 Beijing Winter Olympics organising committee announced yesterday (Wednesday) that Beijing shopping mall Grand Pacific Department Store had signed on as its first diamond partner
Ben Cronin | Airbnb deal demonstrates soft power of the Olympics
Ben Cronin, SportBusiness Europe editor, takes a closer look at the IOC's recent acquisition of global accommodation marketplace, Airbnb. as one of its TOP sponsors.
As global piracy starts to bite, Asian solutions need cooperation and government
Surveys show that public attitudes to content piracy are positive and ingrained in Southeast Asia. Kelvin Tan asks broadcasters and rights-holders what can be done to head off a growing problem.
DAZN’s ‘logical’ interest in UK launch is hard to square with commercial realities
Rumours are swirling around DAZN's potential interest in a UK launch, but market conditions must be perfect for profitability to be a realistic goal. Callum McCarthy reports on the possibility of the streaming service getting off the ground in the country where it is based.
Philippine dream of hosting 2030 Asian Games rests on this SEA Games
The Philippines' sports industry is looking at this year's SEA Games as a springboard to host the 2030 Asian Games, one of the biggest multi-sports events in the world. John Duerden looks at whether they can make the leap.
USOPC’s Rule 40 approach could help IOC resist perimeter advertising
Athlete activism has continued to chip away at the edifice of centralised marketing in recent weeks as the United States Olympic and Paralympic Committee (USOPC) and the British Olympic Association became…
Auckland plays to its strengths as New Zealand’s global gateway
The world’s most isolated major city has broken down geographical barriers to punch above its weight consistently in the sports events sector. Bradley Rial finds out how.
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
G2E conference may propel transformational deals in sports betting
Chris Russo, a managing director at Houlihan Lokey’s Technology, Media & Telecom (TMT) Group, briefs on what to expect from next week’s key event.
Endeavor’s IPO postponement completes summer of gloom for industry
The suspension of Endeavor's initial public offering for the second time in two months raises important questions for sports media and marketing. Frank Dunne examines these questions.
Driverless cars and robot helpers | Tokyo looks to Olympics to promote technology and spark event hosting resurgence
Bradley Rial looks at how the 2020 Olympic and Paralympic Games are being used by Tokyo to illustrate the city’s resurgence as an event-hosting destination.
“Gaming is statistically the fastest growing entry point into a sport” | Fan Engagement panel highlights, SDMS
Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.
Gameday Experience panel highlights – SDMS London
Topics cover the planning behind the new Tottenham Hotspur Stadium, how the payments landscape is evolving at venues and what new technology can add to the experience of attending live events.
TikTok’s growth pushes platform into key engagement role for sports properties
As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.
Budapest builds on the lessons from failed Olympic bid
Budapest has turned the setback of its unsuccessful 2024 Olympics bid into an opportunity that is driving growth and change across the city.
Chinese mass participation growth a focus for Wanda after IPO
IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.
Twenty things we learned at the Sports Decision Makers Summit in Miami
The first Sports Decision Makers Summit – from SportBusiness and Sportel – was held at the W South Beach in Miami over 6-7 May. After the event, our moderators shared the most interesting learnings they took home.
Mexico City’s illustrious history of major events gives way to uncertainty
Mexico City’s established sports strategy is in a period of transition following political upheaval. Bradley Rial investigates.
‘Ambitious’ $2.5bn LA 2028 forecast is in fact deeply conservative
Ex-Synergy CEO Tim Crow argues that LA 2028's $2.5bn sponsorship revenue forecast - hailed as ambitious in the press - is in fact deeply conservative, and predicts that the final tally will break $4bn.
Why data is at the heart of OTT engagement
...in association with Sportradar