Multi-Sport
‘Ambitious’ $2.5bn LA 2028 forecast is in fact deeply conservative
Why data is at the heart of OTT engagement
“Sports that successfully engage with betting control their data at every step”
Annual fixtures and eclectic one-offs help Dubai diversify from oil to tourism
The new EU Copyright Directive leaves sports rights-holders dissatisfied
Stephen Duval, 23 Capital | “We signed off a $125m deal in just four weeks”
The threat from within: Combatting the integrity risk of insider information
Copenhagen adapts beyond aesthetics to become a premium events host
Fly on the wall | Sports properties and stars see growing value in letting the cameras in
ESPN’s X Games using licensee model in second push at global growth
Creative treatment | Digital executives choose their best-performing videos
The Long Read | How big are the commercial opportunities in athlete biometric data?
IOC develops global e-commerce platform to build licensing programme between Games
Opinion | Facebook fears add to sport’s data worries
The Cambridge Analytica scandal - and the introduction of GDPR - has created a lack of clarity about how sporting bodies can and should use data, says Richard Clarke.
Report | Can women’s sport build on a year of promise?
Sport at the service of society | Making the Commonwealth Games relevant for the 21st Century
Ben Cronin talks to David Grevemberg about the Commonwealth Games Federation's new model for selling sponsorship and supporting host cities in their delivery of the games.
Rule yourself | The IOC’s athlete marketing restrictions risk death by a thousand cuts
The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme
Downhill struggle | A commercial preview of the Winter Olympic Games
Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.
Opinion | Winter Olympics will push sports social media forward
Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.
Pan people | Will IOC dual award deprive Lima of its moment to shine?
Lima hopes to put itself on the world stage with the hosting of this year's IOC Session and the 2019 Pan American Games, but do the dual award of the 2024 and 2028 Games and construction delays threaten to take the gloss off its moment in the sun?