Latest Features

Documentaries going behind the scenes with sports teams and athletes are riding a wave of popularity. SportBusiness interviewed Mike Antinoro, senior vice-president at IMG Original Content, executive producer on series including Being Serena, First Team: Juventus and All or Nothing: Manchester City, to find out what’s behind the surge in interest and how the shows are put together.

As ESPN’s X Games prepares for a series of international editions, Dominic Bliss looks into what the event learned after its previous global push and subsequent retrenchment.

As new technology has opened new methods of media distribution, stakeholders from across the sports feeding chain have set out to establish themselves as media businesses

Harvesting and monetising athlete biometrics looks to be the ultimate ambition of sport’s obsession with data. Early movers in this space discuss the opportunities and risks ahead.

• Ambition to create licensing programme set out in Agenda 2020 • Organisation creates three categories to trade on heritage, iconography and values of the Olympics • L

Munich has announced it will bid for the 2022 European Championships, with the staging of the second edition of the multi-sport event potentially marking the 50-year anniversary of the German city’s 1…

Chengdu is poised to land its latest major event win after the International World Games Association (IWGA) praised its vision for the 2025 edition of its multi-sport showpiece

The Australian city of Adelaide has taken a step closer to launching a bid to host the 2026 Commonwealth Games after confirming that it will conduct a feasibility study

Sheikh Ahmad Al-Fahad Al-Ahmed Al-Sabah has been re-elected as president of the Olympic Council of Asia (OCA) for an eighth term, despite an ongoing forgery case in Switzerland


Welcome to Sponsorship Works 2018, the 13th edition of the publication. This year’s Sponsorship Works brings you 17 case studies of best practice sports sponsorships from around the world. It

The Cambridge Analytica scandal - and the introduction of GDPR - has created a lack of clarity about how sporting bodies can and should use data, says Richard Clarke.

Browse the sections of the report Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency

Ben Cronin talks to David Grevemberg about the Commonwealth Games Federation's new model for selling sponsorship and supporting host cities in their delivery of the games.

The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme

Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.

Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.

Lima hopes to put itself on the world stage with the hosting of this year's IOC Session and the 2019 Pan American Games, but do the dual award of the 2024 and 2028 Games and construction delays threaten to take the gloss off its moment in the sun? 

Click here to download Towards the Future of Olympic Games Media Consumption as a PDF.

Adrian Pennington explores how linking up with technical services expert BAMTech will turbocharge multi-sport paid online services for ESPN and Eurosport.

Where the 2015 European Games in Baku were extravagant, the 2019 edition in Minsk plans to be frugal. Dominic Bliss asks whether the Belarussian capital can deliver the EOC’s flagship event on a shoestring.

London 2012 supercharged the Paralympic Games and Sochi was an important staging post. Kevin Roberts asks if the Rio Games, which begin on September 8, can continue Paralympic sport’s upward trajectory.

The safety of spectators and athletes has to be the No.1 priority for any host city, but concerns have been raised over Rio’s security strategy following a series of high-profile terror attacks in other parts of the world.

In the second of a series of articles celebrating the 20-year anniversary of the SportBusiness Group, Greg Pitcher asks rights-holders, media companies and technologists to pick out the new technologies that are changing the sports industry.

Who’d have thought that one of the world’s most popular holiday destinations would use sports tourism to drive in visitors? Christian Sylt goes behind the scenes at Disney World’s ESPN Wide World of Sports complex.