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Chinese athletes to benefit as government heads off potential for endorsement disputes in Olympic year
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Teams in prime US travel destinations mine tourists for ticket sales boosts
Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.
The year ahead | What to expect from sport in 2020
As the new year begins, figures from across the industry predict the technological innovations, content initiatives and hosting strategies that will be making the news in 2020
Amazon’s Premier League debut, the Women’s World Cup, and the NBA’s grassroots investment | 2019 in review
As 2019 draws to a close, the SportBusiness editorial team and figures from across the industry pick out some of the seminal moments from a year that included a Fifa Women’s World Cup, the conclusion o…
Once-reliable US sports publishing market hits heavy decline
Sales of sports titles have been drowned out in the US, in part by rabid consumer interest in political titles. Dennis Tuttle looks at the reasons behind this and what editors are doing to turn the tables.
Karajica exits ProSiebenSat.1 as 7Sports repositions itself
Željko Karajica, a leading figure in the German sports media-rights industry, is to leave ProSiebenSat.1, the commercial broadcasting group, amid a restructure of its sports unit 7Sports.
Lausanne steps in as SportAccord host
This year’s SportAccord World Sport & Business Summit will take place in the Swiss city of Lausanne after the event was removed from Beijing last week amid fears over the coronavirus outbreak in China.
Lagardère Sports to be rebranded and Felsing returns in H.I.G. takeover
H.I.G. Europe, an arm of the international private equity and asset management firm, has signed a definitive agreement to acquire a majority stake in the Lagardère Sports agency.
TOP sponsor Panasonic backs Tokyo 2020 torch relay
Japanese consumer electronics company Panasonic has stepped up its backing of this year’s Olympic Games in Tokyo by becoming a supporting partner of the Olympic Torch Relay.
Gareth Balch | How it was made: the strongest live attendance market in the world
The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.
Will 2020 mark a return to health for China’s sporting stocks?
A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.
‘Team China’ brand sets high partnership price, targets $400m in quadrennial revenue
China’s General Administration of Sport has announced a new collective brand for all of China’s Olympic and Paralympic sports teams: "Team China". Zhang Dan investigates the new marketing initiative.
“Our share of voice during the Women’s World Cup was extraordinary,” Adrian Farina, head of marketing, Visa, Europe
Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…
Kelvin Tan | Asean still needs the SEA Games, its regional Olympics
Kelvin Tan, SportBusiness' Asia editor, on why the SEA Games remain as relevant as ever.
Asia’s 5G rollout creates ‘game-changing’ opportunities for stadium owners
The latest wave of mobile connectivity set to sweep Asia-Pacific could revolutionise the experience that arena owners can offer their customers. Greg Pitcher reports.
Reliability the watchword as Los Angeles takes long run at the Olympics
The unusually long build-up to Los Angeles’ Olympics has given the city the opportunity to build a sporting strategy that drives benefits for a society. Bradley Rial reports.
Ben Cronin | Airbnb deal demonstrates soft power of the Olympics
Ben Cronin, SportBusiness Europe editor, takes a closer look at the IOC's recent acquisition of global accommodation marketplace, Airbnb. as one of its TOP sponsors.
As global piracy starts to bite, Asian solutions need cooperation and government
Surveys show that public attitudes to content piracy are positive and ingrained in Southeast Asia. Kelvin Tan asks broadcasters and rights-holders what can be done to head off a growing problem.
DAZN’s ‘logical’ interest in UK launch is hard to square with commercial realities
Rumours are swirling around DAZN's potential interest in a UK launch, but market conditions must be perfect for profitability to be a realistic goal. Callum McCarthy reports on the possibility of the streaming service getting off the ground in the country where it is based.
Philippine dream of hosting 2030 Asian Games rests on this SEA Games
The Philippines' sports industry is looking at this year's SEA Games as a springboard to host the 2030 Asian Games, one of the biggest multi-sports events in the world. John Duerden looks at whether they can make the leap.
USOPC’s Rule 40 approach could help IOC resist perimeter advertising
Athlete activism has continued to chip away at the edifice of centralised marketing in recent weeks as the United States Olympic and Paralympic Committee (USOPC) and the British Olympic Association became…
Auckland plays to its strengths as New Zealand’s global gateway
The world’s most isolated major city has broken down geographical barriers to punch above its weight consistently in the sports events sector. Bradley Rial finds out how.
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
G2E conference may propel transformational deals in sports betting
Chris Russo, a managing director at Houlihan Lokey’s Technology, Media & Telecom (TMT) Group, briefs on what to expect from next week’s key event.
Endeavor’s IPO postponement completes summer of gloom for industry
The suspension of Endeavor's initial public offering for the second time in two months raises important questions for sports media and marketing. Frank Dunne examines these questions.
Driverless cars and robot helpers | Tokyo looks to Olympics to promote technology and spark event hosting resurgence
Bradley Rial looks at how the 2020 Olympic and Paralympic Games are being used by Tokyo to illustrate the city’s resurgence as an event-hosting destination.
Angela Ruggiero from the Sports Innovation Lab speaking at the SportBusiness Summit
Olympic gold medalist and co–founder of sports–tech intelligence company Sports Innovation Lab, Angela Ruggiero discusses some of the challenges facing the US sports industry as it opens up to legalized spo…
Robin Clarke from the Endeavor agency SDMS London interview
Highlights of Robin Clarke's conversation with SportBusiness moderator Matthew Glendinning from the Sports Decision Makers Summit in London