Multi-sport
IOC signs AB InBev to first TOP Partner deal with alcohol company
The International Olympic Committee has signed its first-ever Worldwide Olympic Partner (TOP) deal with an alcoholic drinks manufacturer in a ground-breaking agreement with brewing group AB InBev that…
IOC social media rules aim to balance athlete engagement with rights-holder exclusivity
The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
Milan-Cortina 2026 edges closer to revenue target with sponsor additions
The organisers of the Milan-Cortina Winter Olympics in 2026 have moved closer to hitting their sponsorship revenue targets with the signings of the national state-owned railway FS Italiane Group and the…
New blow for CGF as Gold Coast drops 2026 Commonwealth Games proposal
The Commonwealth Games Federation (CGF) has been dealt yet another blow in its attempt to stage the next edition of the Commonwealth Games in 2026, after Australia's leading official said the organisation should look outside the country for new host after a joint proposal collapsed.
Switzerland targets European Championships as Winter Olympics bid advances
Swiss Olympic, Switzerland’s National Olympic Committee, has said it is “pursuing” a future edition of the multi-sport European Championships, as the bid for either the 2030 or 2034 Winter Olympic and Paralympic Games took a key step forward.
NRK to show athletics at Paris 2024 through WBD pact
Norwegian public-service broadcaster NRK has reached an agreement with Warner Bros. Discovery to show live coverage of all athletics events during next year’s Olympic Games in Paris.
Embattled CGF targets ‘transformative era’ as Jenkins elected president
Chris Jenkins has been elected as the new president of the Commonwealth Games Federation (CGF) and has pledged to “remodel” the Games to allow more countries to host.
Swedish government lends support to bid for first Winter Olympics
The Swedish government has given its backing to a 2030 Winter Olympic and Paralympic Games bid that will be led by the country, with potential assistance from Latvia and Norway, but has stressed the importance of a Games concept that will be free from public funding.
France presents ‘risk-free’ bid for 2030 Winter Olympics
French authorities have presented their vision of a compact 2030 Winter Olympic and Paralympic Games in the regions of Provence-Alpes-Côte d’Azur and Auvergne-Rhône-Alpes, with David Lappartient, president of the French Olympic Committee (CNOSF), stating the International Olympic Committee (IOC) is “not taking any risks with us”.
IOC moves into influencer broadcast space with CazéTV deal
The International Olympic Committee has taken a significant step in embracing digital influencers’ coverage of major events by agreeing a deal with the LiveMode agency to ensure live Paris 2024 coverage i…
France Télévisions to give Paris 2024 UHD treatment, IOC signs CMG pact
Public-service broadcaster France Télévisions has been given the green light to provide ultra-high definition (UHD) broadcasts of the country’s home Summer Olympic and Paralympic Games next year.
IOC begins bid to monetise centralised Olympic Qualifiers media rights
Media rights to Olympic qualifying events are being centralised for the first time and are set to be packaged together in future Olympic Games rights deals as the International Olympic Committee seeks…
Swiss Olympic sets out privately financed, publicly backed Winter Games bid plan
Swiss Olympic has shared details of a feasibility study that concludes it can stage a Winter Olympic and Paralympic Games through an innovative nationwide model that will be largely privately financed.
Salomon ups sponsorship profile as Milan-Cortina 2026 ‘Premium Partner’
French outdoor sports brand Salomon has made its biggest sponsorship deal to date by signing as a top-tier ‘Premium Partner’ of the Milan-Cortina Winter Olympics in 2026.
Bach urged to break with IOC statutes and seek presidency beyond 12-year limit
A number of International Olympic Committee members have called for a break from tradition - and an amendment to the Olympic Charter - by urging Thomas Bach to stay on as president beyond the 12-year maximum…
SVT bags Paris 2024 highlights rights
Swedish public broadcaster SVT has secured highlights rights to the 2024 Paris Olympics, after striking a deal with media group Warner Bros. Discovery
Bach fears dearth of Winter Olympics hosts with 2030, 2034 to be awarded jointly
The International Olympic Committee looks set to pursue a dual award of the 2030 and 2034 Winter Olympic Games next year, citing concerns over climate change for its decision
IOC steps up centralisation play as Olympic Qualifier Series hosts named
Moves to centralise the Olympics qualification process have been advanced with the dual hosting appointment of Budapest and Shanghai, as the International Olympic Committee continues its push to better…