Multi-Sport

Features

The Cambridge Analytica scandal - and the introduction of GDPR - has created a lack of clarity about how sporting bodies can and should use data, says Richard Clarke.

Browse the sections of the report Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency

Ben Cronin talks to David Grevemberg about the Commonwealth Games Federation's new model for selling sponsorship and supporting host cities in their delivery of the games.

The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme

Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.

Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.

Nearly a year on from the Rio Olympics and the height of the Russian doping scandal, Ben Cronin speaks to the Wada chief about the challenges sport faces in winning back public trust.

Lima hopes to put itself on the world stage with the hosting of this year's IOC Session and the 2019 Pan American Games, but do the dual award of the 2024 and 2028 Games and construction delays threaten to take the gloss off its moment in the sun? 

In an ever-changing world where technology and the means to engage with audiences is advancing exponentially and the number of platforms which younger generations use to interact with the world is becoming …

Adrian Pennington explores how linking up with technical services expert BAMTech will turbocharge multi-sport paid online services for ESPN and Eurosport.

Where the 2015 European Games in Baku were extravagant, the 2019 edition in Minsk plans to be frugal. Dominic Bliss asks whether the Belarussian capital can deliver the EOC’s flagship event on a shoestring.

London 2012 supercharged the Paralympic Games and Sochi was an important staging post. Kevin Roberts asks if the Rio Games, which begin on September 8, can continue Paralympic sport’s upward trajectory.

The safety of spectators and athletes has to be the No.1 priority for any host city, but concerns have been raised over Rio’s security strategy following a series of high-profile terror attacks in other parts of the world.

In the second of a series of articles celebrating the 20-year anniversary of the SportBusiness Group, Greg Pitcher asks rights-holders, media companies and technologists to pick out the new technologies that are changing the sports industry.

Who’d have thought that one of the world’s most popular holiday destinations would use sports tourism to drive in visitors? Christian Sylt goes behind the scenes at Disney World’s ESPN Wide World of Sports complex.

While Rio’s preparations have been dogged by controversy, new research shows that it has bucked a recent trend among Olympic host cities by keeping costs down and under control. Kevin Roberts reports

PyeongChang has struggled to muster sponsors for its hosting of the 2018 winter Olympics. Elisha Chauhan asks industry experts why Korean electronics firm Samsung had to join the domestic roster, despite it already being a worldwide partner of the Games.

China’s status as one of the key pillars of the Olympic Movement was secured last month after Beijing won the vote to become the first city to host both the summer and winter Olympics. Mark Dreyer, editor of China Sports Insider, tells us what impact it has had on the rest of the country.

Elisha Chauhan asks industry experts to assess the Tokyo 2020 national stadium saga, and whether it will be ready on time and on budget, having dropped Zaha Hadid Architects’ controversial design.