The Cambridge Analytica scandal - and the introduction of GDPR - has created a lack of clarity about how sporting bodies can and should use data, says Richard Clarke.
Ben Cronin talks to David Grevemberg about the Commonwealth Games Federation's new model for selling sponsorship and supporting host cities in their delivery of the games.
The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme
Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.
Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.
Sir Craig Reedie | ‘If you’re talking about having a problem, you started with the biggest country in the world’
Nearly a year on from the Rio Olympics and the height of the Russian doping scandal, Ben Cronin speaks to the Wada chief about the challenges sport faces in winning back public trust.