Multi-Sport

Features

After years of industry debate and development, Nielsen this month is beginning widespread measurement of out-of-home television viewership in the US, a move set to create significant changes across the sports industry

Kevin Roberts speaks to Christopher Carroll, the IOC's director of digital engagement and marketing, about how the postponement of the Tokyo 2020 Olympic Games has challenged the IOC to raise its games and accelerate its digital engagement and marketing programme.

Chris Russo, chief executive of boutique consulting firm CRX Sports & Gaming, looks ahead to deal trends set to emerge in 2020's fourth quarter

Leena Singarajah, executive vice-president at sports strategy consultancy StratGy, says the pandemic is a good opportunity to consider whether athletes, national federations, and others lower down the sports industry food chain are getting a fair share of revenues

Former Jockey Club chairman Simon Bazalgette describes how the Covid-19 pandemic has forced him to adapt plans for a new consultancy business and how there will be an even greater need for right-holders to control operational costs when sport resumes. Ben Cronin reports.

Simon Chadwick, director of Eurasian Sport at emlyon Business School France/China, outlines the pressures being felt in the sports industry as political tensions ratchet up between China, the West and others.

Montréal is determined to avoid the financial mistakes of the past as it builds on its reputation as Canada’s busiest sporting city, with an eye on converging the worlds of sport, arts and entertainment. Bradley Rial reports.

Sport in Asia has been growing in popularity in recent decades, spurred by growth in interest in overseas leagues, encouragement from governments and the hosting of major events. But with media habits and cultural tastes changing, will today’s teenagers be as enamoured as the generations that went before them?

Omar Khan, managing director EMEA, Leverage Marketing Advisors, calls for fewer reviews and more action in addressing BAME representation on the boards of UK sports bodies.

Three leading brands from The Olympic Partner Programme have described the challenges they have faced as a consequence of the postponement of the Tokyo 2020 Olympics and how they have adapted their activation plans. Ben Cronin reports.

Craig Sloan, executive vice-president of Home Team Sports, the Fox Sports-owned sales unit serving dozens of regional sports networks, details historic changes coming to advertising on sports television.

Second of a two-part report from the APOS 2020 Virtual Series, the online incarnation of the leading Asia-Pacific media, telecoms and entertainment industry conference hosted by Media Partners Asia.

How will global sports industries adapt to the likely prospect of a more inward looking world? And can cancelled events easily win back the hearts of fans in Asia? SportBusiness asks three experts on the region for their thoughts.

Last week SportBusiness invited a group of senior black and ethic minority executives to take part in a webinar exploring how sports organisations can increase diversity and inclusion in their workforces. Here we summarise five strategies outlined in the discussion.

Terence Burns remembers how a game of table tennis thawed relations between the US and China and shows how the Olympic Games can provide an antidote to an increasingly polarized world.

SportBusiness reports back from the APOS 2020 Virtual Series, the online incarnation of the leading Asia-Pacific media, telecoms and entertainment industry conference hosted by Media Partners Asia.

South Australia’s major city has gone to considerable efforts to boost the impact of sporting events that grab the imagination. Bradley Rial investigates.

Adrian Staiti, APAC president of sports marketing agency Sportfive, challenges the wary outlook for the sports industry and says a 'better normal' will flourish once markets come out of the pandemic.

The negotiations between sports organisations and their commercial partners around the cancellation, postponement and non-delivery of rights has been one of the biggest storylines during the coronavirus crisis. Jody MacDonald, partner at international law firm Charles Russell Speechlys, takes a closer look at the implications