Esports

Latest Features

PSG and Schalke pioneer football club involvement in esports PSG targeting Asian youth, Schalke broadening European brand Both clubs believe gaming is the future of entertainment

• Gfinity will host and film the inaugural ePremier League in its Fulham esports arena • Cook says European Super League in football would be “a natural evolution” • Time

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

Ahead of the launch of the NBA's "fourth league", Bucks Gaming's co-managing directors tell SportBusiness International how they set up the esports team from scratch.

SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available

The NBA 2K League will stage The Turn, its second tournament of the season, at HyperX Esports Arena Las Vegas at the Luxor Hotel and Casino on May 9-11

Tickets to the first-ever home market matches in Overwatch League history have sold out

Harris Blitzer Sports & Entertainment (HBSE), the parent company of the Philadelphia 76ers and the New Jersey Devils, has agreed in principle to buy a majority stake in professional League of Legends team…

Arthur Ashe Stadium will host the Fortnite World Cup Finals on July 26-28, Epic Games announced today (Monday)

Features

In this month's issue we cover the following: COMING TO AMERICA  – Bayern Munich's New York office helps to secure new partners JUVENTUS – the commercial strategy of Italy's top club LOCAL

Kraft Sports and Entertainment CMO Jennifer Ferron sat down with SportBusiness International at the MIT Sloan Sports Analytics Conference, to explain why the Kraft Group got involved in the Overwatch League and what it is looking to gain from the investment. 

Liam Thompson, gaming and influencer executive with Havas Sports & Entertainment Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with Havas Sports & Entertainment Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

In this issue we cover the following: SEAN BRATCHES – Formula One’s new commercial chief speaks exclusively to SportBusiness International NEW M

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

Half of the cities polled by event hosting consultancy firm, TSE, have said they plan to host an esports event with the next 12 months. Greg Pitcher looks at the reasons why cities want to get on the gaming bandwagon.

Digital correspondent Richard Clarke takes in a live esports event for the first time as he attends the Gfinity Elite Series in Fulham, London.

In this issue we cover the following: QATAR CRISIS – BeIN hits out at 'scaremongering' VIRTUAL REALITY – Is the much hyped technology finally ready to make a difference? SPORTS

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.