Esports

Latest Features

Major League Baseball's developing esports strategy, much more inclusive and based on a game title much simpler to play, veers heavily from other major US sports properties

Highlights from the esports panel at Sports Decision Makers Summit London, including discussion of the impact of eSports and eSports culture on the structure, marketing, monetisation and presentation of future sports competitions.

Highlights of Garry Cook, Gfinity executive chairman, in conversation at the Sports Decision Makers Summit in London.

Fortnite player and Twitch streamer Turner 'Tfue' Tenney has become the first professional gamer to file a lawsuit against his own organisation over an unfavourable contract. Callum McCarthy asks if signifies the emergence of player power in esports.

The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.

Chinese media company Netease is building an esports park in Shanghai that will cost $725m (€648m).

Communications firm WPP has backed Tel Aviv-based adtech startup Anzu,io Inc in a $6.5m (€5.7m) series A funding round.

The Sanya municipal government announced that Chinese sport development companies Sanya Youth City and Sealing Sports Culture Development will build an esports theme park, with a total planned investment…

Asian mixed martial arts promotion One Championship has announced Singapore, Jakarta and Tokyo as the first destinations for its new esports series, along with hiring Carlos Alimurung to lead the venture

Features

PSG and Schalke pioneer football club involvement in esports PSG targeting Asian youth, Schalke broadening European brand Both clubs believe gaming is the future of entertainment

Garry Cook, Manchester City's former chief executive, now works for esports event organiser and content producer Gfinity. Ben Cronin speaks to him ahead of the inaugural ePremier League which will be hosted at Gfinity's esports arena

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

Ahead of the launch of the NBA's "fourth league", Bucks Gaming's co-managing directors tell SportBusiness International how they set up the esports team from scratch.

SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available

In this month's issue we cover the following: COMING TO AMERICA  – Bayern Munich's New York office helps to secure new partners JUVENTUS – the commercial strategy of Italy's top club LOCAL

Kraft Sports and Entertainment CMO Jennifer Ferron sat down with SportBusiness International at the MIT Sloan Sports Analytics Conference, to explain why the Kraft Group got involved in the Overwatch League and what it is looking to gain from the investment. 

Liam Thompson, gaming and influencer executive with Havas Sports & Entertainment Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with Havas Sports & Entertainment Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

In this issue we cover the following: SEAN BRATCHES – Formula One’s new commercial chief speaks exclusively to SportBusiness International NEW M

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.