Esports

Latest Features

As esports have exploded in China over the past decade, eFootball, now a category itself, is undergoing a meteoric rise in the mainland.

Major League Baseball's developing esports strategy, much more inclusive and based on a game title much simpler to play, veers heavily from other major US sports properties

Highlights from the esports panel at Sports Decision Makers Summit London, including discussion of the impact of eSports and eSports culture on the structure, marketing, monetisation and presentation of future sports competitions.

Highlights of Garry Cook, Gfinity executive chairman, in conversation at the Sports Decision Makers Summit in London.

Fortnite player and Twitch streamer Turner 'Tfue' Tenney has become the first professional gamer to file a lawsuit against his own organisation over an unfavourable contract. Callum McCarthy asks if signifies the emergence of player power in esports.

Norwegian free-to-air broadcaster TV2 has acquired the rights to broadcast the latter stages of a number of events in Norway’s national esports league.

Esports showpiece the League of Legends World Championship will return to China next year, with Shanghai Stadium named as host

Bidstack, the in-game advertising platform, has signed as the in-game kit sponsor for NFG Esports – the esports team founded by Premier League footballer Christian Fuchs – for the Fifa 2020 video game sea…

Russian football club Zenit St. Petersburg has been added to Konami’s sponsorship portfolio for its football video game, Pro Evolution Soccer 2020.

Features

The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.

PSG and Schalke pioneer football club involvement in esports PSG targeting Asian youth, Schalke broadening European brand Both clubs believe gaming is the future of entertainment

Garry Cook, Manchester City's former chief executive, now works for esports event organiser and content producer Gfinity. Ben Cronin speaks to him ahead of the inaugural ePremier League which will be hosted at Gfinity's esports arena

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

Ahead of the launch of the NBA's "fourth league", Bucks Gaming's co-managing directors tell SportBusiness International how they set up the esports team from scratch.

SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available

In this month's issue we cover the following: COMING TO AMERICA  – Bayern Munich's New York office helps to secure new partners JUVENTUS – the commercial strategy of Italy's top club LOCAL

Kraft Sports and Entertainment CMO Jennifer Ferron sat down with SportBusiness International at the MIT Sloan Sports Analytics Conference, to explain why the Kraft Group got involved in the Overwatch League and what it is looking to gain from the investment. 

Liam Thompson, gaming and influencer executive with Havas Sports & Entertainment Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with Havas Sports & Entertainment Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

In this issue we cover the following: SEAN BRATCHES – Formula One’s new commercial chief speaks exclusively to SportBusiness International NEW M

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with brand agency Cake, picks out the most interesting recent stories from the esports sector.

Half of the cities polled by event hosting consultancy firm, TSE, have said they plan to host an esports event with the next 12 months. Greg Pitcher looks at the reasons why cities want to get on the gaming bandwagon.

Digital correspondent Richard Clarke takes in a live esports event for the first time as he attends the Gfinity Elite Series in Fulham, London.