Esports

Latest Features

The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…

As esports have exploded in China over the past decade, eFootball, now a category itself, is undergoing a meteoric rise in the mainland.

Major League Baseball's developing esports strategy, much more inclusive and based on a game title much simpler to play, veers heavily from other major US sports properties

Highlights from the esports panel at Sports Decision Makers Summit London, including discussion of the impact of eSports and eSports culture on the structure, marketing, monetisation and presentation of future sports competitions.

Highlights of Garry Cook, Gfinity executive chairman, in conversation at the Sports Decision Makers Summit in London.

US beer brand Bud Light has agreed a deal to sponsor the League of Legends Championship Series (LCS)

Esports entertainment company Modern Times Group (MTG) has seen its share price take a near 14-per-cent hit after announcing the termination of a proposed strategic joint venture with Chinese live-streaming…

UK-based esports organisation Fnatic has hired Nimish Raut to lead its work in India. The afkgaming

Chinese live-streaming platform Huya has acquired rights for the League of Legends esports organisation’s North American Championship Series and European Championship.

Features

Fortnite player and Twitch streamer Turner 'Tfue' Tenney has become the first professional gamer to file a lawsuit against his own organisation over an unfavourable contract. Callum McCarthy asks if signifies the emergence of player power in esports.

The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.

PSG and Schalke pioneer football club involvement in esports PSG targeting Asian youth, Schalke broadening European brand Both clubs believe gaming is the future of entertainment

Garry Cook, Manchester City's former chief executive, now works for esports event organiser and content producer Gfinity. Ben Cronin speaks to him ahead of the inaugural ePremier League which will be hosted at Gfinity's esports arena

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

Ahead of the launch of the NBA's "fourth league", Bucks Gaming's co-managing directors tell SportBusiness International how they set up the esports team from scratch.

SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available

In this month's issue we cover the following: COMING TO AMERICA  – Bayern Munich's New York office helps to secure new partners JUVENTUS – the commercial strategy of Italy's top club LOCAL

Kraft Sports and Entertainment CMO Jennifer Ferron sat down with SportBusiness International at the MIT Sloan Sports Analytics Conference, to explain why the Kraft Group got involved in the Overwatch League and what it is looking to gain from the investment. 

In this issue we cover the following: SEAN BRATCHES – Formula One’s new commercial chief speaks exclusively to SportBusiness International NEW M

Half of the cities polled by event hosting consultancy firm, TSE, have said they plan to host an esports event with the next 12 months. Greg Pitcher looks at the reasons why cities want to get on the gaming bandwagon.

Digital correspondent Richard Clarke takes in a live esports event for the first time as he attends the Gfinity Elite Series in Fulham, London.

In this issue we cover the following: QATAR CRISIS – BeIN hits out at 'scaremongering' VIRTUAL REALITY – Is the much hyped technology finally ready to make a difference? SPORTS

In this week's China sports industry round-up: New report outlines Chinese football passions; CSL transfer spending slows; and United investment rumour.

Esports is expected to have an audience of almost 200 million viewers in just two years' time, but, as Richard Clarke suggests, the sector faces a number of significant hurdles if it is to fulfil its potential.

Gamification may no longer be the next big thing, but it still offers rights-holders the chance to build their brand, increase engagement and even improve standards. Andy Fry speaks to organisations that are getting it right.

Moritz Maurer, head of esports at Genius Sports, believes data and integrity will be at the heart of esports’ irresistible rise.

As endemic and non-endemic brands rush into partnerships with esports properties, they need to ensure they don’t infringe publisher intellectual property rights. Reed Smith LLP counsel Christopher Hoffman and associate Michael Strauss explain the dangers.

As Pay TV broadcasters suffer significant drops in viewing figures, the need for rights holders and broadcasters to prevent location piracy is more pertinent than ever says David Briggs, chairman and co-founder, GeoGuard.