Esports

ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.

Electronic Arts, the parent company of video game developer EA Sports, has agreed a long-term extension to its licensing deal with FIFPro, the global union of professional football players, as it continues…

The International Cycling Union (UCI) has opted to extend its association with fitness company Zwift for the staging of the second edition of its Esports World Championships next year

French esports team Solary has signed confectionery brand Lutti as a sponsor in a deal brokered by the Sportfive agency

Nazara Technologies, an Indian company operating in the esports, gaming and sports media sectors, has raised $42m (€36m) from investors.

Tim Reichert, the former head of esports for German 2. Bundesliga team FC Schalke 04, has joined British gaming team Excel Esports as its esports director

Japan-based marketing group Dentsu has created an agency sub-brand Dentsu Gaming to help better serve brands targeting sponsorship and engagement opportunities within the gaming space

The NBA 2K League is expanding to Mexico and Latin America for the first time with an agreement to award Spain-based esports organization DUX Gaming an expansion team for the 2022 season

London-based motorsport technology company Veloce has partnered with video game developer Codemasters to launch a new global esports league, the Versus Ultra Series

Global esports brand Fnatic has signed a new deal with Asos, marking the online fashion retailer's entry into the esports market as the organisation's official retail fashion partner, with the brand also…

The Sportfive agency has teamed up with video game developer Ubisoft to develop an in-game integration of a Hamilton watch as part of the soon-to-be-released Far Cry 6 title

Thai petroleum and energy conglomerate Bangchak has signed up as the first major sponsor of PSG Esports ROV, an esports team linked to French Ligue 1 football club Paris Saint-Germain

Fnatic, the London-based esports organisation, has struck a five-year deal worth more than $15m (€12.8m) with cryptocurrency exchange Crypto.com. The deal names Crypto.c

Esports tournament organiser Blast Premier has agreed an exclusive Hebrew-language deal with the Gaming Channel, Israel’s first 24/7 linear esports and gaming channel.

Esports organization more than doubles prior valuation from February

The Global Esports Federation has announced that Los Angeles, Riyadh and Dubai will host events during the inaugural season of its Global Esports Tour, while FACEIT has been engaged as a strategic partner…

Michelle Harrolle, director of the University of South Florida's Vinik Sport & Entertainment Management programme, writes that universities have a chance to get in on the ground floor by offering cutting-edge education to the esports leaders of the future.