Esports

Latest Features

Dr. Michele Bates King, lecturer in speech and director of esports at William & Mary, discusses the growth of collegiate esports both at the Virginia-based institution and elsewhere

The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.

Figures from the esports and sponsorship industry examine the impact of Riot Games' decision to launch in-game advertising within its League of Legends series. Matthew Williams reports.

Esports tournament organiser Blast has mutually terminated its deal with Saudi future city project NEOM in response to anger from teams, staff and fans. Callum McCarthy examines where the deal went wrong.

A new esports High Performance Centre at New Zealand's Eden Park stadium will aim to provide a base for the country's entire esports industry, not just top-tier teams. Callum McCarthy reports.

AC Milan is set to launch its own esports team after announcing a strategic tie-up with Italian esports organisation QLASH

The Global Esports Federation has announced its plans for next year’s inaugural Global Esports Games, including appointing Olympic Council of Asia vice-president Song Luzeng and Olympic ice hockey gold m…

The Learfield IMG College agency has teamed up with video game developer Electronic Arts to create Level Next, a new intercollegiate esports league

German sports broadcaster Sport1 will launch a new pan-European esports channel on November 3 following the launch of the eSports1 channel in its home market at the start of 2019

Features

Even as Covid-19 took a terrible toll on ESL’s event business, it helped the 11th season of the Pro League become the most viewed in its history. Callum McCarthy reports on how organisers put the event together despite the pandemic, and what its success suggests for esports' wider outlook.

Bank’s investment office is recommending investments in esports and gaming. Says Covid-19 will accelerate sector growth in Asia-Pac. Sees game developers as the biggest beneficiaries of growth.

The video gaming industry is thriving at the minute, but that doesn't mean esports is thriving, too. Callum McCarthy looks at why.

Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness about the pandemic's impact, how more broadcasters are considering esports content, and said esports remains undervalued in the region.

Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.

The race’s popularity among young fans, both new and existing, has shown F1’s senior executives that video games and esports can be central to engaging under-25s.

Twitch has been the video game streaming sector’s market leader since its inception in 2015, but YouTube is now coming for that crown. Callum McCarthy speaks to Ryan Wyatt about the platform’s aggressive move into live esports.

The world of Counter Strike: Global Offensive esports is about to leap into a new era with its first team-owned franchise league, but these developments aren't being welcomed by the game's developer, Valve. Callum McCarthy dives into the idiosyncratic world of Counter Strike economics.

Media rights are the fastest-growing revenue stream in esports – particularly in Asia – but, according to Riot Games’ head of strategic partnerships Jamie Lewin, they’re still a secondary target for game publishers. Kelvin Tan reports.

The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…

As esports have exploded in China over the past decade, eFootball, now a category itself, is undergoing a meteoric rise in the mainland.

Major League Baseball's developing esports strategy, much more inclusive and based on a game title much simpler to play, veers heavily from other major US sports properties

Bobby Sharma, Founding Partner of Electronic Sports Group compares eSports audiences to traditional sports, when he appeared at the Sports Decision Makers Summit in Miami. 

Hear why Tyler Schrodt thinks NBA2K is so successful, appearing on the eSports panel at the Sports Decision Makers Summit in Miami.

Lance Mudd, Sports Director at the United States eSports Federation  describes how the traditional sport business model doesn't currently work  for eSports.

Highlights of Garry Cook, Gfinity executive chairman, in conversation at the Sports Decision Makers Summit in London.

Highlights of Garry Cook, Gfinity executive chairman, in conversation at the Sports Decision Makers Summit in London.

Fortnite player and Twitch streamer Turner 'Tfue' Tenney has become the first professional gamer to file a lawsuit against his own organisation over an unfavourable contract. Callum McCarthy asks if signifies the emergence of player power in esports.

The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.