Esports

The NBA 2K League is expected to add more expansion teams in the 2022 season, its president Brendan Donohue has disclosed.

Esports solutions provider Gfinity has claimed one of the largest deals in its history through a commercial agreement with new fan engagement platform, Iqoniq

Esports organisation Team Vitality has appointed the former managing director of Adidas France, Guillaume de Monplanet, as its managing director and co-chief executive

Leading esports organization Envy Gaming has announced a $40m Series C investment round, with American media company Gray Television leading the funding. As the lead investor, Gray will invest $28

London-based motorsport technology company Veloce has announced two new hires to strengthen its commercial teams on both the esports and racing verticals

Global Esports Federation chief operating officer Paul Foster says the federation is "not obsessed with being the boss" as it looks to take esports to the next level by working with the IOC and focusing on long-term sustainable planning for events. Adam Nelson reports.

The Sportfive agency has furthered its activity in the esports sector by acquiring Germany-based esports consulting and activation agency Build A Rocket

Firm projects roughly 70 per cent growth over next four years

US telco Verizon has expanded its sponsorship agreement with video games publisher Riot Games to become the official 5G wireless and network service partner for both League of Legends and Valorant esports

Swedish Professional Football Leagues (SEF), the operating body of the top two divisions of domestic football, has agreed a new, long-term deal with esports company DreamHack Sports Games (DHSG) for i…

The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series

London-based esports organisation Fnatic has appointed former Getaround executive Patrick Foster is its first chief financial officer

The world's third-most valuable esports organisation, Team Liquid, is looking to harness its global fanbase through the development of a new virtual stadium concept.

Sportswear giant Adidas has partnered with G2 Esports in an effort to learn how it can become an authentic part of gaming culture. Callum McCarthy examines the strategy behind the deal.

Charlie Allen, former director of global brand partnerships at esports organisation ESL, has launched Road House, a commercial agency focused on the esports sector

Riot Games' League of Legends European Championship (LEC) has signed up another sponsor in German insurer LVM Versicherung

The League of Legends European Championship (LEC) has expanded its association with Nestlé’s global confectionery brand KitKat in a deal brokered by Sportfive.