Esports

Latest Features

Callum McCarthy looks at Formula 1 team McLaren's recent tie-ups within sim racing and esports, and how this reflects on real-life operations

Even as Covid-19 took a terrible toll on ESL’s event business, it helped the 11th season of the Pro League become the most viewed in its history. Callum McCarthy reports on how organisers put the event together despite the pandemic, and what its success suggests for esports' wider outlook.

Bank’s investment office is recommending investments in esports and gaming. Says Covid-19 will accelerate sector growth in Asia-Pac. Sees game developers as the biggest beneficiaries of growth.

The NHL will this week become the latest major sports organization to launch a players-only esports competition in an attempt to stay relevant and keep fans engaged. Bob Williams reports.

Tom King speaks to Supercars' chief executive Sean Seamer, and takes a look at how Australia's top motorsports series is adapting in order to keep its fans engaged during the Covid-19 pandemic.

Telecoms operator Telia has furthered its presence in esports by joining forces with the Veikkausliiga to launch a new league for the top division of Finnish club football

World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6

Amaury Sports Organisation has teamed up with online cycling platform Zwift to launch the first-ever Virtual Tour de France, with professional races taking place in both men’s and women’s classifications. 

Features

Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness earlier this month…

The video gaming industry is thriving at the minute, but that doesn't mean esports is thriving, too. Callum McCarthy looks at why.

Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness about the pandemic's impact, how more broadcasters are considering esports content, and said esports remains undervalued in the region.

Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.

The NBA has become the latest major sports organization to turn to esports as a means to help fill the void amid the sports shutdown. Bob Williams reports

The race’s popularity among young fans, both new and existing, has shown F1’s senior executives that video games and esports can be central to engaging under-25s.

Esports has never been as important or relevant as it is now amid the global Covid-19 pandemic. Nascar has been an early mover in this space with the creation of the eNascar iRacing Pro Invitational Series.

Twitch has been the video game streaming sector’s market leader since its inception in 2015, but YouTube is now coming for that crown. Callum McCarthy speaks to Ryan Wyatt about the platform’s aggressive move into live esports.

The world of Counter Strike: Global Offensive esports is about to leap into a new era with its first team-owned franchise league, but these developments aren't being welcomed by the game's developer, Valve. Callum McCarthy dives into the idiosyncratic world of Counter Strike economics.

The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…

Barcelona, Paris Saint-Germain and AS Monaco have all invested in Rocket League esports, but the business case for doing so is shaky at best. Callum McCarthy examines an esport with huge, unfulfilled potential.

The Bundesliga's esports property is seen as a valuable tool with which to engage a younger fanbase and expand the reach of the league and its commercial partners. Story by Bob Williams.

Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.

As esports have exploded in China over the past decade, eFootball, now a category itself, is undergoing a meteoric rise in the mainland.

The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.

Callum McCarthy looks at the various ways in which lesser-known European host cities are benefiting from staging a variety of international esports competitions.

Major League Baseball's developing esports strategy, much more inclusive and based on a game title much simpler to play, veers heavily from other major US sports properties

Hear why Tyler Schrodt thinks NBA2K is so successful, appearing on the eSports panel at the Sports Decision Makers Summit in Miami.

Lance Mudd, Sports Director at the United States eSports Federation  describes how the traditional sport business model doesn't currently work  for eSports.