ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.
Leading racing game developer and publisher Motorsport Games has unveiled a rebranded and expanded competitive esports event based on the iconic 24 Hours of Le Mans in partnership with race organizers …
Recent big-value rights deals in China for esports content have raised hopes for the emergence of a new market. But the dynamics between publishers, media platforms and audiences may not favour it.
The Tokyo 2020 Organising Committee will slash the number of visiting officials to this year’s Olympic and Paralympic Games to 90,000 or fewer as it looks to curb international attendance.
The International Tennis Federation (ITF) has agreed a deal with Wildlife Studios, the developer of mobile game Tennis Clash, to launch an esports event surrounding this year’s Billie Jean King Cup tournament.
Global Esports Federation chief operating officer Paul Foster says the federation is "not obsessed with being the boss" as it looks to take esports to the next level by working with the IOC and focusing on long-term sustainable planning for events. Adam Nelson reports.
Firm projects roughly 70 per cent growth over next four years
Swedish Professional Football Leagues (SEF), the operating body of the top two divisions of domestic football, has agreed a new, long-term deal with esports company DreamHack Sports Games (DHSG) for i…
The National Hockey League has partnered with DreamHack Sports Games, which creates esports leagues and tournaments for traditional sports leagues and properties, to produce online and live esport tournaments…
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has hired Christophe Balestra, former co-president of Sony-owned video game…
The National Football League has partnered with competitive mobile games platform Skillz to crowdsource a future NFL-themed mobile game.
Round-Up: Australia pulls out of SA tour, Thailand postpones MotoGP deal, KBO unveils schedule, and more
Cricket Australia has abandoned its planned tour of South Africa that was due to begin this month, due to "unacceptable" Covid-19 risk
Sportswear giant Adidas has partnered with G2 Esports in an effort to learn how it can become an authentic part of gaming culture. Callum McCarthy examines the strategy behind the deal.
Round-Up: Tokyo test events in May, NRL to request vaccine priority, Osaka signs with Workday, and more
Tokyo Olympics news: Test events for marathon and track and field competitions will take place in Japan in May; The WHO is providing risk management advice to the IOC regarding the Tokyo Olympics, and …
Games publisher Konami has seen off interest from rival EA Sports to secure a licensing and sponsorship rights deal with the Asian Football Confederation for the 2021-24 cycle
Last year’s Covid-19-disrupted F1 season led to a record number of fans tuning in to the F1 virtual action for their racing fix. A total of 11.4
Round-Up: Suning in talks over Inter stake, Adidas launches CNY kits, Thai Open ‘safe to proceed’, and more
Chinese conglomerate Suning is looking to sell a stake of up to 40 per cent in its Italian Serie A football club Inter Milan, and is in talks with UK-based private equity firm BC Partners - Reuters/CNA Adi