Esports

Latest Features

Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.

As esports have exploded in China over the past decade, eFootball, now a category itself, is undergoing a meteoric rise in the mainland.

The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.

Callum McCarthy looks at the various ways in which lesser-known European host cities are benefiting from staging a variety of international esports competitions.

Major League Baseball's developing esports strategy, much more inclusive and based on a game title much simpler to play, veers heavily from other major US sports properties

FanDuel has become the first online sportsbook in the United States to offer esports betting, with the new source of gambling initially available in New Jersey.

Esports communications consultancy The Story Mob has appointed Maik Matischak as head of European sports and partnerships

Professional esports organisation Misfits Gaming has hired Matt Bailey as its senior director of sponsorship sales and services

Space, a Swedish company established to create contemporary digital cultural hubs, has announced that it is set to open Europe’s largest dedicated esports facility in Stockholm.

Features

Highlights from the esports panel at Sports Decision Makers Summit London, including discussion of the impact of eSports and eSports culture on the structure, marketing, monetisation and presentation of future sports competitions.

Highlights of Garry Cook, Gfinity executive chairman, in conversation at the Sports Decision Makers Summit in London.

Fortnite player and Twitch streamer Turner 'Tfue' Tenney has become the first professional gamer to file a lawsuit against his own organisation over an unfavourable contract. Callum McCarthy asks if signifies the emergence of player power in esports.

PSG and Schalke pioneer football club involvement in esports PSG targeting Asian youth, Schalke broadening European brand Both clubs believe gaming is the future of entertainment