Eric Fisher | Committed leadership within sports points a way through pandemic
SportBusiness' US editor looks at how the National Basketball Association, Major League Soccer, and Women’s National Basketball Association have managed Covid-19 testing, and the positive example they have set.
SoFi Stadium looks to break new ground with massive videoboard
With its both unprecedented size and unique design, the videoboard at the forthcoming SoFi Stadium in Southern California seeks to break new ground in the industry technologically and redefine fan engagement
MLB looks to get aggressive with virtual advertising
Faced with the loss of nearly two-thirds of the regular season due to the Covid-19 pandemic, MLB and its clubs are significantly expanding the frequency and locations for virtual advertising this season.
US college sports face critical juncture as Covid-19 cancellations mount
Months after Covid-19 wiped out the entire spring season in US college sports, still-growing virus case rates now imperil the fall season and escalate economic tension around the country
RSNs look to MLB intrasquad games as key source of new content, preparation for upcoming season
What previously were just MLB practice sessions unseen by fans have become an important source of content for clubs and their regional sports networks, and have helped broadcast production crews prepare for the regular season
MLB clubs look to reinvent fan experience in empty ballparks
With no attending fans for the upcoming start of the 2020 MLB season, many clubs are employing new tools to retain fan engagement and in-ballpark energy
Eric Fisher | Labor angst to restart 2020 season leaves MLB at crossroads
SportBusiness' US Editor looks at the return of baseball and its labor negotiation process in the midst of a public health crisis.
US ticket resale market eyes broad redefinition amid Covid-19
Sports are beginning to make their comeback from Covid-19, but generally with empty stadiums or with highly limited attendance, accelerating historic shifts for an already-battered ticket resale industry. US Editor Eric Fisher reports.
Wall Street embraces promise of US sports wagering
Despite ongoing turbulence in the US stock market due to Covid-19, sports gambling has been a high-performing sector with analysts expecting robust long-term growth
MLB looks for audience lift in reformatted Draft
The ongoing Covid-19 pandemic helped lead to a dramatic reduction in the number of rounds for the MLB Draft. But the league and its media partners are still hoping for lift among a competition-starved fan base
Coca-Cola’s Ricardo Fort: Tokyo Olympics next year set to be “great sign of the recovery of the world”
Ricardo Fort, who as Coca-Cola vice-president of global sports partnerships oversees one of the largest sports sponsorship portfolios in the entire world, discusses the impact of the Covid-19 pandemic and the prospects of recovery.
Iconic Strat-O-Matic games find new lift during pandemic
Venerable maker of sports simulation games has seen a strong resurgence amid the Covid-19 outbreak. Eric Fisher reports.