Cricket

Latest Features

USA Cricket is working with 49ers Enterprises, the investment arm of the San Francisco 49ers, in its bold attempts to popularize the sport in the country. USA Cricket chief executive Iain Higgins speaks to SportBusiness.

Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.

SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.

Adam Nelson talks to stakeholders from across women's sport about the impact of the pandemic and how the sector is well-placed to rebound thanks to a healthy revenue mix

Kevin McCullagh takes a look at the world’s biggest annual cricket competition, the Indian Premier League, ahead of its move this year to the United Arab Emirates

Sports data and technology company Stats Perform has retained one of its key cricket clients in a new agreement with the sport’s governing body in New Zealand.

Streaming platform LIVENow has broadened its cricket portfolio by acquiring rights to the new Lanka Premier League tournament

ESPN+, the Disney-owned OTT streaming service, has retained its rights in the US market to top international cricket played in New Zealand in a new long-term agreement with the sport’s governing body i…

New International Cricket Council chairman Greg Barclay has outlined his priorities for the sport, highlighting the “unsustainable” cricket global schedule alongside the need to host major events that hav…

Features

In the wake of the West Indies’ recent tour of England, Cricket West Indies chief executive officer Johnny Grave speaks about CWI’s opposition to the ICC's current revenue sharing model for international cricket tours.

A network of Bluetooth sensors installed at the venues for the three-match cricket series between England and the West Indies is allowing the ECB to detect the exact location of everyone involved in the matches and to track and trace any suspected outbreaks of Covid-19. Ben Cronin reports.

In the final part of our Cricket beyond Covid virtual roundtable, Clare Connor, managing director of women's cricket at the England and Wales Cricket Board (ECB), Jake Lush McCrum, chief operating officer…

SportBusiness Sponsorship reporter Matthew Williams argues that the development of a women's IPL should be made prioritised in order to take women's cricket to the next level.

In part 2 of our cricket roundtable interview with Clare Connor, managing director of Women's cricket at the ECB, Jake Lush McCrum, chief operations officer for the Rajasthan Royals and Richard Gould,…

In part 1 of a three-part interview, Matthew Williams speaks with managing director of women's cricket at the ECB, Clare Connor, Rajasthan Royals chief operating officer Jake Lush McCrum and Surrey County…

Following the delay of the launch of The Hundred until 2021, global sports marketing consultant and EMEA chief executive for the Leverage agency, Omar Khan suggests external investment may benefit the competition comercially.

Adam Hodge, Octagon’s head of planning & strategy for APAC, asks how rights-holders can ‘make good’ the loss of value felt by their sponsors

When the Indian Premier League enacted cost-cutting measures in March 2020, franchises were shocked given the relative profitability in recent years. John Duerden takes a closer look at how the coronavirus outbreak led to the decision.

The Covid-19 pandemic has hit Australia’s major sports with varying degrees of severity.

Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.

Surrey County Cricket Club has seen a surge in ticket sales thanks to England’s victory in the ICC Cricket World Cup and a new family zone at the Kia Oval. Chief executive Richard Gould talks to Ben Cronin about the club's commercial successes and offers his take on the ECB Hundred.

Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records

The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.

Sky Sport’s decision to share coverage of the Cricket World Cup with Channel 4 meant an additional 4.8 million are estimated to have watched the Cricket World Cup final. Ben Cronin, global head, Publicis Sport & Entertainment, interprets the viewing figures for a memorable Sunday of sport.

Highlights of our 'media: the world beyond football' at SDMS London. How are rights owners outside the big money football bubble are developing effective media strategies?

Next year’s ICC T20 World Cup will see the men’s and women’s events take place separately for the first time, either side of the Australian winter. Event chief executive, Nick Hockley, tells Adam Nelson about his plans for the tournament.

Research from marketing agency Red Hot Penny suggests clubs across the UK need  major rethink of how they convert social engagement into retail sales

One in three spectators at this year's ICC Cricket World Cup will be new to cricket. SportBusiness examines how the global governing body has marketed tickets for its showpiece event.