Tony Singh, England and Wales Cricket Board – It’s good to be back on free-to-air but digital is key to the future
T20 World Cup splits men’s and women’s events to diversify sport’s audience and create ‘year-long spectacle’
Spurs and Somerset lead the way on growing retail through social, but clubs still leaving money on the table
Heavyweight backers say mass migration has created opportunity for “Champions League” of cricket in Europe
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.