Cricket

Latest Features

In the final part of our Cricket beyond Covid virtual roundtable, Clare Connor, managing director of women's cricket at the England and Wales Cricket Board (ECB), Jake Lush McCrum, chief operating officer…

SportBusiness Sponsorship reporter Matthew Williams argues that the development of a women's IPL should be made prioritised in order to take women's cricket to the next level.

In part 2 of our cricket roundtable interview with Clare Connor, managing director of Women's cricket at the ECB, Jake Lush McCrum, chief operations officer for the Rajasthan Royals and Richard Gould,…

In part 1 of a three-part interview, Matthew Williams speaks with managing director of women's cricket at the ECB, Clare Connor, Rajasthan Royals chief operating officer Jake Lush McCrum and Surrey County…

Following the delay of the launch of The Hundred until 2021, global sports marketing consultant and EMEA chief executive for the Leverage agency, Omar Khan suggests external investment may benefit the competition comercially.

This year's Asia Cup national team cricket tournament has been cancelled, with planned hosts Pakistan possibly hosting it next year instead, cricket officials have said - The Hindu

New Zealand telecoms operator Spark has acquired exclusive streaming rights in the country to all international and domestic cricket matches played in England through a four-year agreement with the England…

Sports data and AI technology company Stats Perform has agreed a wide-ranging deal with Cricket South Africa (CSA) covering the governing body’s international and domestic competitions.

Features

Adam Hodge, Octagon’s head of planning & strategy for APAC, asks how rights-holders can ‘make good’ the loss of value felt by their sponsors

When the Indian Premier League enacted cost-cutting measures in March 2020, franchises were shocked given the relative profitability in recent years. John Duerden takes a closer look at how the coronavirus outbreak led to the decision.

The Covid-19 pandemic has hit Australia’s major sports with varying degrees of severity.

Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.

Surrey County Cricket Club has seen a surge in ticket sales thanks to England’s victory in the ICC Cricket World Cup and a new family zone at the Kia Oval. Chief executive Richard Gould talks to Ben Cronin about the club's commercial successes and offers his take on the ECB Hundred.

Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records

The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.

Sky Sport’s decision to share coverage of the Cricket World Cup with Channel 4 meant an additional 4.8 million are estimated to have watched the Cricket World Cup final. Ben Cronin, global head, Publicis Sport & Entertainment, interprets the viewing figures for a memorable Sunday of sport.

Highlights of our 'media: the world beyond football' at SDMS London. How are rights owners outside the big money football bubble are developing effective media strategies?

Next year’s ICC T20 World Cup will see the men’s and women’s events take place separately for the first time, either side of the Australian winter. Event chief executive, Nick Hockley, tells Adam Nelson about his plans for the tournament.

Research from marketing agency Red Hot Penny suggests clubs across the UK need  major rethink of how they convert social engagement into retail sales

One in three spectators at this year's ICC Cricket World Cup will be new to cricket. SportBusiness examines how the global governing body has marketed tickets for its showpiece event.

Former Fifa and Team Marketing executives believe mass-migration has created a new opportunity for a club cricket competition in Europe.

Ticketmaster’s decision to close its secondary ticketing platforms Seatwave and GetMeIn looks like a response to hardening of the political and legislative stance on secondary ticketing sites in Britain and Ireland. Ben Cronin examines what it means for rights-holders.

Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.

Sachin Tendulkar employed as an ambassador to grow the women’s game Ticket ballot creates sense of demand outstripping supply Advertising campaigns are not women-specific I

Our resident fan engagement correspondent enjoys the most English of experiences: a rain affected one-day international cricket match between England and the West Indies.

Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.

In this week's China sports industry round-up: Hisense joins the Fifa roster; Zhang faces fresh hurdle in AFC race; Suning close to Bundesliga rights; and more.