Cricket

The embattled IMG Arena has doubled down on cricket, striking an exclusive betting rights deal with Cricket South Africa in a rare piece of announced new business since the merger with the Endeavor-owned OpenBet.

Pensions insurance specialist Rothesay will take over cricket’s County Championship title sponsorship rights from 2025, SportBusiness can reveal.

The England and Wales Cricket Board continues to leverage the insurance sector for its Test match title sponsor position after a new deal with Rothesay.

The Edgbaston Stadium commercial team is looking to sell naming rights to the home of Warwickshire County Cricket Club for the first time, SportBusiness can reveal

The International Cricket Council has drawn encouraging audience figures on its free direct-to-consumer OTT platform ICC.tv for the 2024 Men’s T20 World Cup, which concludes tomorrow (Saturday).

Spring Media has retained a solid flow of business for its broadcast production operations in a new deal with European Cricket League (ECL AG) that continues to include global rights distribution

The organisers of Major League Cricket (MLC) are in the market for a naming-rights sponsor for the Grand Prairie stadium in Texas, SportBusiness can reveal

The Pakistan Cricket Board has launched an invitation to tender for its international media rights, having struggled to strike long-term agreements in key territories since its previous deals expired at the end of 2023.

Mumbai Indians-owned MI New York has signed Accenture as its front-of-shirt sponsor in the latest signal of the upward trajectory of Major League Cricket (MLC).

Stats Perform has regained exclusive betting data and streaming rights to ICC events in a four-year deal, having been replaced by rival Sportradar from 2021 to 2023.

Sports streaming service FuboTV has agreed a deal with Willow by Cricbuzz to offer streaming and on-demand cricket on its service ahead of next month's ICC men's T20 World Cup

The Dubai-based airline's eight-year 'Premier Partner' extension makes it the first top-tier sponsor to agree a deal for the full duration of the ICC's new commercial cycle.

DP World has upgraded its ICC sponsorship to top-tier status as it prepares to play a major role in the logistics requirements for the upcoming T20 World Cup and extends a deal it describes as much more than a “badging exercise“.

The Board of Control for Cricket in India (BCCI) has four central sponsorship positions left to sell for the Indian Premier League (IPL) after the signing of Wonder Cement

MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.

Cricket Australia has filled a key void in its executive team, with the appointment of Ed Sanders as its chief commercial officer.