Cricket

Latest Features

Research from marketing agency Red Hot Penny suggests clubs across the UK need  major rethink of how they convert social engagement into retail sales

Segmented marketing efforts to target different ethnic communities One in three spectators at the tournament will be new to cricket

New league will feature champion cricket clubs from across Europe European refugee crisis has created micro-communities of underserved cricket fans

Ticketmaster’s decision to close its secondary ticketing platforms Seatwave and GetMeIn looks like a response to hardening of the political and legislative stance on secondary ticketing sites in Britain and Ireland. Ben Cronin examines what it means for rights-holders.

Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.

The final of this year’s Indian Premier League Twenty20 cricket tournament will be held at the Rajiv Gandhi International Cricket Stadium in Hyderabad and not at Chennai’s MA Chidambaram Stadium as ori…

The International Cricket Council has today (Monday) announced that Manu Sawhney will assume the position of chief executive more than three months earlier than originally intended

The T10 League will move base from Sharjah to Abu Dhabi next season after striking a 5-year deal to host matches at the city’s Zayed Cricket Stadium.

An unlikely race is emerging to establish a club cricket competition in Europe after two new events were launched within the space of a few weeks of each other

Features

Sachin Tendulkar employed as an ambassador to grow the women’s game Ticket ballot creates sense of demand outstripping supply Advertising campaigns are not women-specific I

Our resident fan engagement correspondent enjoys the most English of experiences: a rain affected one-day international cricket match between England and the West Indies.

Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.

In this week's China sports industry round-up: Hisense joins the Fifa roster; Zhang faces fresh hurdle in AFC race; Suning close to Bundesliga rights; and more.

The introduction of shorter formats to placate broadcasters and attract time-poor fans can lead to some interesting conflicts of interest for rights-holders. Andy Fry asks how sports can evolve and keep their stakeholders happy at the same time.

SportBusiness International was premature in predicting the end of Bernie Ecclestone's Formula 1 career as he become embroiled in a bribery scandal in 2014. However a series of features from the time are relevant now the octogenarian CEO's reign over the sport has come to an end, writes Ben Cronin.

Ben Cronin, global lead of network client solutions, Publicis Media Sport & Entertainment, explains why financial brands are rethinking their sponsorship game plan.

There are hopes that a new partnership between the International Cricket Council and CSM Sport & Entertainment will help developing cricket nations to create their own income streams. Greg Pitcher reports.

TV Sports Markets' Richard Welbirg looks at Cricket Australia's media rights in sub-Saharan Africa 

Live television audiences in the UK for cricket’s 2016 World Twenty20 in India increased by 90 per cent in comparison with those for the 2014 tournament in Bangladesh. Average audiences jumped from 145,000 (a 1.8-per-cent share) to 276,000 (a 2.9-per-cent share).

A recent UK High Court ruling against the operators of Fanatix was regarded as a victory for rights-holders. But what are the true implications of the case in a sector with many grey areas? Frank Dunne reports.

Rob Ridley asks Cricket Australia about its plans to host the inaugural day and night test next month, and whether it will help to create cricket’s new breed of 24hr party people.

After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.

The IPL (Indian Premier League) has been hosted in two countries away from its homelands in its short history. Now there is the real prospect of it having a permanent international presence. Elisha Chauhan reports.

From the giants such as the IOC based in the heart of sport administration in Lausanne, to the smaller IFs (international federations) dotted around the world, sports rights-holders are facing a battle to stay relevant.