T20 World Cup splits men’s and women’s events to diversify sport’s audience and create ‘year-long spectacle’
Spurs and Somerset lead the way on growing retail through social, but clubs still leaving money on the table
Heavyweight backers say mass migration has created opportunity for “Champions League” of cricket in Europe
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.
Our resident fan engagement correspondent enjoys the most English of experiences: a rain affected one-day international cricket match between England and the West Indies.
Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.
China Digest | Hisense joins Fifa line-up; Blow for Zhang; Suning closes in on Bundesliga; LatAM interest for investors
TV Sports Markets' Richard Welbirg looks at Cricket Australia's media rights in sub-Saharan Africa
Live television audiences in the UK for cricket’s 2016 World Twenty20 in India increased by 90 per cent in comparison with those for the 2014 tournament in Bangladesh. Average audiences jumped from 145,000 (a 1.8-per-cent share) to 276,000 (a 2.9-per-cent share).
A recent UK High Court ruling against the operators of Fanatix was regarded as a victory for rights-holders. But what are the true implications of the case in a sector with many grey areas? Frank Dunne reports.
Rob Ridley asks Cricket Australia about its plans to host the inaugural day and night test next month, and whether it will help to create cricket’s new breed of 24hr party people.
After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.