Cricket

Latest Features

Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records

The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.

Sky Sport’s decision to share coverage of the Cricket World Cup with Channel 4 meant an additional 4.8 million are estimated to have watched the Cricket World Cup final. Ben Cronin, global head, Publicis Sport & Entertainment, interprets the viewing figures for a memorable Sunday of sport.

Highlights of our 'media: the world beyond football' at SDMS London. How are rights owners outside the big money football bubble are developing effective media strategies?

Next year’s ICC T20 World Cup will see the men’s and women’s events take place separately for the first time, either side of the Australian winter. Event chief executive, Nick Hockley, tells Adam Nelson about his plans for the tournament.

The Caribbean Premier League (CPL) Twenty20 cricket franchise has announced that the St Lucia Zouks will replace the St Lucia Stars franchise for the 2019 season following the termination of a participation…

Organisers of the Euro T20 Slam, the world’s first multinational Twenty20 franchise cricket tournament, have postponed its launch by a year amid reports of financial difficulties.

Marylebone Cricket Club (MCC), owner of the Lord’s Ground in London and the sole authority on the Laws of Cricket, has said the International Cricket Council is stepping up plans for the sport to secure i…

The International Cricket Council has released the final digital content viewing figures for this year’s men’s Cricket Word Cup in England, revealing record-breaking levels of digital engagement for a c…

Features

Research from marketing agency Red Hot Penny suggests clubs across the UK need  major rethink of how they convert social engagement into retail sales

One in three spectators at this year's ICC Cricket World Cup will be new to cricket. SportBusiness examines how the global governing body has marketed tickets for its showpiece event.

Former Fifa and Team Marketing executives believe mass-migration has created a new opportunity for a club cricket competition in Europe.

Ticketmaster’s decision to close its secondary ticketing platforms Seatwave and GetMeIn looks like a response to hardening of the political and legislative stance on secondary ticketing sites in Britain and Ireland. Ben Cronin examines what it means for rights-holders.

Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.

Sachin Tendulkar employed as an ambassador to grow the women’s game Ticket ballot creates sense of demand outstripping supply Advertising campaigns are not women-specific I

Our resident fan engagement correspondent enjoys the most English of experiences: a rain affected one-day international cricket match between England and the West Indies.

Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.

In this week's China sports industry round-up: Hisense joins the Fifa roster; Zhang faces fresh hurdle in AFC race; Suning close to Bundesliga rights; and more.

The introduction of shorter formats to placate broadcasters and attract time-poor fans can lead to some interesting conflicts of interest for rights-holders. Andy Fry asks how sports can evolve and keep their stakeholders happy at the same time.

SportBusiness International was premature in predicting the end of Bernie Ecclestone's Formula 1 career as he become embroiled in a bribery scandal in 2014. However a series of features from the time are relevant now the octogenarian CEO's reign over the sport has come to an end, writes Ben Cronin.

Ben Cronin, global lead of network client solutions, Publicis Media Sport & Entertainment, explains why financial brands are rethinking their sponsorship game plan.

There are hopes that a new partnership between the International Cricket Council and CSM Sport & Entertainment will help developing cricket nations to create their own income streams. Greg Pitcher reports.

TV Sports Markets' Richard Welbirg looks at Cricket Australia's media rights in sub-Saharan Africa 

Live television audiences in the UK for cricket’s 2016 World Twenty20 in India increased by 90 per cent in comparison with those for the 2014 tournament in Bangladesh. Average audiences jumped from 145,000 (a 1.8-per-cent share) to 276,000 (a 2.9-per-cent share).