Cricket
James launches Bazballers Consulting after departing ECB
Commercial rights executive Russell James has set up a new consultancy after recently vacating the sales and marketing director position at the England and Wales Cricket Board (ECB)
Aramco doubles down on ICC deal after IPL exit
Saudi energy and chemicals companies Aramco has extended its global partnership with the International Cricket Council (ICC) for another four years
EXCLUSIVE: ICC completes global sales with Sky NZ renewal
Sky New Zealand has renewed its International Cricket Council rights from 2024 to 2028, SportBusiness understands
Amul’s USA Cricket, CSA deals continue team sponsorship strategy for ICC events
Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.
ECB selects counties for new era of women’s cricket
Middlesex amongst the notable absentees amid an effort to evolve the women’s professional game
ICC continues rights drive with MTV deal in Sri Lanka
MTV Channel (Private) Limited has acquired rights in Sri Lanka to International Cricket Council (ICC) competitions until the end of 2025, leaving New Zealand as the only main market where a deal is yet to be announced for the current cycle.
ICC launches data rights, services tender to 2027
An invitation to tender (ITT) for official data rights to the International Cricket Council has gone live today (Thursday)
Sony to take over NZC rights in India from Amazon
Sony Pictures Networks has secured New Zealand Cricket rights in India from May 2024 to April 2031 in a move which will see Amazon depart from its experiment showing cricket in the country after 2026
PTV, Tower Sports to share Pakistan rights to ICC events
PTV, the state broadcaster in Pakistan, and media group Tower Sports have acquired non-exclusive rights in the country to leading tournaments of the International Cricket Council over the next two years
IPL 2024: Every new team deal from cricket’s richest league
The 2024 Indian Premier League (IPL) season kicks off with all teams having bolstered their sponsorship portfolios in the run-up to cricket's biggest and most lucrative tournament.
Sky strikes four-year IPL, WPL agreement after DAZN deal collapse
Sky has secured exclusive rights in the UK and Ireland to the Indian Premier League and Women’s Premier League from 2024 to 2027, as it continues to prioritise international T20 leagues over most overseas bilateral series.
Delhi Capitals relinquish associated party strategy in latest shirt sponsorship
The IPL's Delhi Capitals has filled its front-of-shirt position with financial services provider Hero FinCorp, while fantasy sports operator Dream11 has continued its multi-team shirt sponsor strategy with Sunrisers Hyderabad.
Vitality widens ECB sponsorship to take on vacant naming rights position
The England and Wales Cricket Board (ECB) today announced that health and life insurance brand Vitality has renewed its sponsorship agreement for three more years.
Dream11 expands IPL team presence with KKR, Punjab Kings shirt deals
Mumbai-based fantasy gaming platform Dream11 has furthered its newly adapted team-focused approach to the Indian Premier League (IPL) by acquiring the front-of-shirt rights for Punjab Kings and Kolkata…
Cognizant named Major League Cricket’s first title sponsor
Major League Cricket has announced IT services company Cognizant as the league's title sponsor ahead of its second season.
Gujarat Titans fill front-of-shirt position with Dream11
Indian Premier League (IPL) franchise Gujarat Titans has completed its search for a new front-of-shirt sponsor after signing up fantasy gaming platform Dream11 to the role
ESPN to show ‘home’ T20 World Cup in ICC renewal to 2031
The International Cricket Council's top events are to continue to be shown across the Caribbean and Latin America by Disney-owned sports broadcaster ESPN for the next eight years
Advance Decorative Laminates latest to engage multi-team IPL sponsorship
India-based Advance Decorative Laminates has become the latest brand to employ a multi-team sponsorship strategy within cricket’s Indian Premier League (IPL) market.