Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.
Our resident fan engagement correspondent enjoys the most English of experiences: a rain affected one-day international cricket match between England and the West Indies.
Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.
TV Sports Markets' Richard Welbirg looks at Cricket Australia's media rights in sub-Saharan Africa
Live television audiences in the UK for cricket’s 2016 World Twenty20 in India increased by 90 per cent in comparison with those for the 2014 tournament in Bangladesh. Average audiences jumped from 145,000 (a 1.8-per-cent share) to 276,000 (a 2.9-per-cent share).
A recent UK High Court ruling against the operators of Fanatix was regarded as a victory for rights-holders. But what are the true implications of the case in a sector with many grey areas? Frank Dunne reports.
Rob Ridley asks Cricket Australia about its plans to host the inaugural day and night test next month, and whether it will help to create cricket’s new breed of 24hr party people.
After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.
The IPL (Indian Premier League) has been hosted in two countries away from its homelands in its short history. Now there is the real prospect of it having a permanent international presence. Elisha Chauhan reports.
From the giants such as the IOC based in the heart of sport administration in Lausanne, to the smaller IFs (international federations) dotted around the world, sports rights-holders are facing a battle to stay relevant.
The genesis of a new or renovated stadium begins with the rights-holder who creates a brief that has to both push boundaries and stay within budget. Elisha Chauhan spoke to venue operators of the historic MCG (Melbourne Cricket Ground) and MLB (Major League Baseball) team the Minnesota Twins’ Target Field to find out the challenges each faced in the design process.
There was a need for a major platform for consumer engagement that would drive the new brand identity and strengthen and consolidate its leadership position. The Global Partnership with ICC gave LG this platform and hence it was decided to renew the sponsorship for a further term, 2008-2015.