Cricket
Rights-holders welcome Ticketmaster’s closure of secondary sites
Data insights allow ICC partners to maximise digital activations
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.
It’s a woman’s world: Marketing the ICC Women’s World Cup
The Secret Fan | England v West Indies, Nottingham
Our resident fan engagement correspondent enjoys the most English of experiences: a rain affected one-day international cricket match between England and the West Indies.
Night and day | Q&A, Neil Snowball, CEO, Warwickshire County Cricket Club
Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.
The Big Short | The evolution of short formats in sport
Archive | Ecclestone’s premature valediction
Howzat? | Why Investec exit signals finance sector shift
Business school | ICC teaches associate cricket nations how to generate income
TVSM deal of the month: Cricket Australia first to take advantage of African entrant
TV Sports Markets' Richard Welbirg looks at Cricket Australia's media rights in sub-Saharan Africa
SportBusiness in Numbers |Sky has World Twenty20 blast
Live television audiences in the UK for cricket’s 2016 World Twenty20 in India increased by 90 per cent in comparison with those for the 2014 tournament in Bangladesh. Average audiences jumped from 145,000 (a 1.8-per-cent share) to 276,000 (a 2.9-per-cent share).
Sticky wicket | Why the Fanatix legal ruling is welcome news for rights-holders
A recent UK High Court ruling against the operators of Fanatix was regarded as a victory for rights-holders. But what are the true implications of the case in a sector with many grey areas? Frank Dunne reports.
Flicking the Switch
Rob Ridley asks Cricket Australia about its plans to host the inaugural day and night test next month, and whether it will help to create cricket’s new breed of 24hr party people.
Battle of the Brands
After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.
Asian Invasion?
The IPL (Indian Premier League) has been hosted in two countries away from its homelands in its short history. Now there is the real prospect of it having a permanent international presence. Elisha Chauhan reports.
Hitting The Bid Time
From the giants such as the IOC based in the heart of sport administration in Lausanne, to the smaller IFs (international federations) dotted around the world, sports rights-holders are facing a battle to stay relevant.
Stadium Design: Grand Designs
The genesis of a new or renovated stadium begins with the rights-holder who creates a brief that has to both push boundaries and stay within budget. Elisha Chauhan spoke to venue operators of the historic MCG (Melbourne Cricket Ground) and MLB (Major League Baseball) team the Minnesota Twins’ Target Field to find out the challenges each faced in the design process.
Sponsorship Works 2012 – Sponsorship Case Study: LG and International Cricket Council
There was a need for a major platform for consumer engagement that would drive the new brand identity and strengthen and consolidate its leadership position. The Global Partnership with ICC gave LG this platform and hence it was decided to renew the sponsorship for a further term, 2008-2015.
Unfinished Business
With a return to India imminent following a self-imposed four-year exile, Lalit Modi, the architect of the Indian Premier League (IPL), tells Matt Cutler his plans to shake up the business of cricket once again.