Cricket

Features

Rally enthusiast Richard Bevan, the League Managers Association (LMA) CEO and former CEO of the English Professional Cricketers Association (PCA), was appointed chairman of the Caribbean Premier League (CPL) late last year. He talks us through his sports industry career highs and lows.

Customer relationship management (CRM) has gone from being an embarrassment to a significant opportunity in sport as these three case studies - Cricket, Bowling and Major League Soccer - show very clearly.