SportBusiness Staff

The IOC is undertaking a range of reforms designed to make bidding for and hosting the Olympics less costly and less complex. Jonathan Dyson asks whether any progress is being made, including in the current 2026 Winter Olympics bidding race, and looks at what more needs to be done.

London-based international agency M-is has been at the forefront of some of the most high-profile major event bids and sports brand activations of recent years. Increasingly the agency is focusing on future opportunities in the evolving world of fan experience.

Global Rapid Rugby, a new elite tournament driven by Andrew Forrest, will take a new format of the sport to the largely untapped Asia-Pacific audience whilst adopting innovative presentations and fan experiences.