AFF renews with Sportradar, late TV deals agreed for Suzuki Cup
The Asean Football Federation has renewed an agreement with sports betting and data services company Sportradar for the Suzuki Cup national team tournament, which gets underway on Sunday
Eleven lands women’s Serie B rights, LIVENow to show Big Bash League
Subscription broadcaster Eleven Sports has acquired worldwide rights to the Serie B Femminile, the second division of women’s football in Italy.
AC Milan further establishes China presence with launch on Kuaishou
Italian football club AC Milan has launched an official channel on Chinese social video platform Kuaishou as part of plans to reinforce its presence in the country
RTL renews F1 sublicensing deal with Sky Deutschland
German free-to-air commercial broadcaster RTL has renewed a sublicensing agreement with pay-television broadcaster Sky Deutschland to show four Formula 1 races during the 2022 season
Mowins to become first woman to call NBA regular-season game on ESPN
Veteran American sports commentator Beth Mowins will make history on December 3 when she becomes the first woman to call a National Basketball Association regular-season game on ESPN
UCI Track Champions League to conclude in London as Tel Aviv finale cancelled
The International Cycling Union (UCI)’s new Track Champions League competition will now conclude at London’s Lee Valley VeloPark, with the Israeli city of Tel Aviv unable to host due to difficulties pos…
Madrid court sides with RFEF again over LaLiga’s Miami game
A Madrid court has once again sided with the Spanish Football Federation (RFEF) over the governing body’s decision not to authorise a LaLiga match between Girona and Barcelona in the US city of Miami b…
Legends of Bezogia by Bezoge Earth revealed as key sponsor of Dubai Globe Soccer Awards
Dubai, U.A.E. and Miami, U.S.A. - 29 November 2021
One of the world’s first cryptocurrency sponsorship deals between an alt coin and a major international sporting brand has been unveiled.
Golden Knights, BetMGM strike multiyear partnership extension
The National Hockey League's Vegas Golden Knights have struck a multiyear renewal with the team's official betting partner, BetMGM.
Rebels’ ‘JP Morgan-backed’ investment plan for Spanish football ‘to be put forward’
Real Madrid president Florentino Pérez is set to put forward a proposal backed by US-based financial services company JP Morgan as an alternative to the LaLiga Impulso venture between the organising body …
RugbyPass delves into NFTs with ASX Sports
RugbyPass, the global digital rugby union platform owned by pay-television broadcaster Sky New Zealand, has agreed an exclusive long-term deal with virtual sports exchange ASX Sports that will bring NFT-enabled…
Adidas extends ParalympicsGB backing ahead of Beijing 2022
Germany-based sportswear manufacturer Adidas has agreed a three-year extension to its sponsorship deal with ParalympicsGB in a contract that covers both the Beijing 2022 winter Paralympic Games and the…