SportBusiness Staff

New Jersey Governor Phil Murphy will share his vision for the future of sports betting in the state at next month’s Betting on Sports America conference, the biggest sports wagering trade event in the U…

Monaco, 26 March 2019

LAUSANNE, Switzerland – SportAccord is delighted to confirm today, Natalie Cook, 5 times Olympian and Gold Medallist representing Australia in Beach Volleyball, will go under the microscope at HealthAccord (…

Segmented marketing efforts to target different ethnic communities One in three spectators at the tournament will be new to cricket

Betting sponsorships have proliferated in English football, but how are clubs activating these partnerships and building fruitful relationships in an evolving sector? We talk with two speakers from Sports Betting Community’s Betting on Football 2019 conference to find out.

After consecutive years of falling television ratings, NFL domestic television audiences increased by five per cent in the recently concluded 2018-19 season.

Despite appearing to be at an-all time high in terms of general popularity, NBA domestic television audience ratings for the first half of the 2018-19 season are down across the board compared to the first half of the 2017-18 season.

In this month's issue we cover...

The European Broadcasting Union has opened a new chapter in its relationship with sport with the launch of Eurovision Sport and Eurovision Services to deliver the full range of rights management, production,…

London-based international agency M-is has been developing state-of-the-art fan experiences and engagement initiatives in sport for 30 years. With such rapid developments in technology, M-is believe brands and federations can use this opportunity to inspire and empower all at ‘grassroots’.

The Bundesliga’s ‘Football As It’s Meant To Be’ mantra is evidenced across all areas of their strategy. And with recent figures published showing an increase of cumulative revenues for the Bundesliga and Bundesliga 2 for the 14th year in a row, with a record total revenue of €4.42bn ($5.01bn) for the 2017-18 season, it appears that it’s delivering results.

HealthAccord promises to offer crucial insights into topics ranging from mental health to the use of supplements and technology to support athletes during SportAccord in Gold Coast, Australia

Monaco, 18 February 2019 After their successful participation in Singapore, Telstra is back at SPORTELAsia and will also host a panel discussion about the rise of esports and its opportunities for growth

In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.

In this month's issue we cover...

SportBusiness Review highlights 10 executives whose work indicates the direction of the sports business in 2019 and beyond

Simon Denyer was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

Sean Jefferson was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

Laura Froelich was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

Kerry Bubolz was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.