SportBusiness Staff

In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"

In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.

When Matt Roberts joined Formula 1 back in 2017 it was, he says, like joining ‘a 70-year-old start-up’.

Jim DeMarco, consultant with sports industry advisory firm NextUp Partners LLC, explores the need for increased sports wagering as a tool to engage casual fans

LAUSANNE, Switzerland – The International Federation (IF) Forum, the annual event that brings together leaders from across the global sporting community, will be hosted by SportAccord in a fully virtual f…

Malaysia, October 5, 2020 – Asia’s leading sports & entertainment consultancy, ResultX Asia (RXA) is pleased to announce an exciting partnership with Sportskred.

Omri Orgad, managing director of North America for Luminati Networks, explores the benefits teams and organizations can gain mining alternative data

On 8-9 December, Host City Conference and Exhibition goes virtual with the continued support of hosts EventScotland and Glasgow Life, tackling the 2020 conference theme "The Big Restart: Recovery with…

Chris Madden, co-founder of Chicago-based digital marketing agency Matchnode, explores how teams can boost their digital engagement with fans during the ongoing Covid-19 pandemic

Procter & Gamble detergent brand Tide used the start of the 2019 NFL – and its NBC media partnership – to kickstart a national debate about the best night to do laundry.

In July 2019, Nike leveraged its NBA supplier partnership and its endorser deal with Giannis Antetokounmpo to celebrate the player’s MVP award and promote the launch of his first signature shoe.