From old-school to digital dealing – How Content Arena is supporting sports media’s choking rights market
In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.
F1 fans no longer voices in the dark
When Matt Roberts joined Formula 1 back in 2017 it was, he says, like joining ‘a 70-year-old start-up’.
Read Now | SportBusiness Review, October 2020
In this month's issue..
Jim DeMarco | Sports industry needs betting more than ever
Jim DeMarco, consultant with sports industry advisory firm NextUp Partners LLC, explores the need for increased sports wagering as a tool to engage casual fans
Press Release: IF Forum 2020 to Adopt Fully Virtual Format
LAUSANNE, Switzerland – The International Federation (IF) Forum, the annual event that brings together leaders from across the global sporting community, will be hosted by SportAccord in a fully virtual f…
Press Release: Sportskred announces partnership with ResultX Asia
Malaysia, October 5, 2020 – Asia’s leading sports & entertainment consultancy, ResultX Asia (RXA) is pleased to announce an exciting partnership with Sportskred.
Omri Orgad | Using alternative data to build a winner on and off the court
Omri Orgad, managing director of North America for Luminati Networks, explores the benefits teams and organizations can gain mining alternative data
Press Release: Host City 2020 drives event industry’s “Big Restart” on 8-9 December
On 8-9 December, Host City Conference and Exhibition goes virtual with the continued support of hosts EventScotland and Glasgow Life, tackling the 2020 conference theme "The Big Restart: Recovery with…
Chris Madden | The new digital way forward for pro sports franchises
Chris Madden, co-founder of Chicago-based digital marketing agency Matchnode, explores how teams can boost their digital engagement with fans during the ongoing Covid-19 pandemic
Laundry Night – Tide & NFL
Procter & Gamble detergent brand Tide used the start of the 2019 NFL – and its NBC media partnership – to kickstart a national debate about the best night to do laundry.
Mount Olympus – Nike & the NBA
In July 2019, Nike leveraged its NBA supplier partnership and its endorser deal with Giannis Antetokounmpo to celebrate the player’s MVP award and promote the launch of his first signature shoe.