DAZN threatens legal steps in escalation of Bundesliga rights dispute
The row between the DFL and its incumbent broadcaster DAZN has escalated after the latter vowed to take legal action over the Bundesliga domestic tender, prompting a fiery response from the league.
Sweden opts against VAR after clubs’ opposition
Fredrik Reinfeldt, chairman of the Swedish Football Association (SvFF), has revealed that a Video Assistant Referee (VAR) system will not be introduced in the top-tier Allsvenskan following opposition from clubs.
Zillow sponsors LA Rams’ Draft House
Real estate company Zillow has agreed a deal to sponsor the Los Angeles Rams to coincide with this year’s NFL Draft.
Tissot extends long-term backing of Swiss Ice Hockey Federation
Swiss watch brand Tissot has renewed its long-running sponsorship of the Swiss Ice Hockey Federation (SIHF).
Spanish government to intervene in running of RFEF
Spain’s National Sports Council (CSD) has created a ‘Supervision, Normalisation and Representation Commission’ to oversee the operation of the Spanish Football Federation (RFEF) amid the ongoing crisis at the governing body.
Independent prosecutor to review Wada’s handling of China doping case
The World Anti-Doping Agency (Wada) has appointed an independent prosecutor, Eric Cottier, to conduct a review of its handling of the doping case involving 23 Chinese swimmers in 2021.
San Jose Earthquakes unveils Udemy as training kit sponsor
Major League Soccer team San Jose Earthquakes has agreed a deal for Udemy, an online skills marketplace and learning platform, to become its official training kit sponsor.
Pepsi Max adds Grealish as latest brand ambassador
Manchester City and England footballer Jack Grealish has been unveiled as a global brand ambassador of Pepsi Max as part of a multi-year deal.
F1 seeks to serve growing US fanbase with FAST channel
The Formula 1 Channel becomes the latest addition to F1’s portfolio of programming currently available for fans in the USA, supporting the core live offerings from ESPN and F1 TV.
Billie Jean King Cup Finals aligns with Davis Cup finale
The International Tennis Federation (ITF) has moved to revamp the Billie Jean King Cup Finals by bringing in a revised format that will forge ties with the men’s Davis Cup Finals.