Uno-X secures kit sponsor ahead of Tour de France debut
Uno-X Pro Cycling Team has agreed a sponsorship deal with supermarket chain Rema 1000 ahead of this year’s Tour de France.
ServusTV to provide domestic coverage of returning Tour of Austria
Commercial broadcaster ServusTV has acquired domestic rights to this year’s Tour of Austria cycling race, which begins on July 2.
Tour de France adds Rexel as sponsor, Lidl backs WorldTour team
Energy products provider Rexel has agreed a deal to sponsor the Tour de France for the next three years
Whoop data to feed into UCI Mountain Bike World Series broadcasts
Fitness tracking technology provider Whoop has agreed a partnership with the UCI Mountain Bike World Series
WBD Sports once again turns to London for Track Champions League
London has today (Wednesday) been named as the host city for the grand finale of the 2023 International Cycling Union’s (UCI’s) Track Champions League.
Acquisitive Wasserman launches investment arm, backs new US cycling series
The Wasserman agency has launched a new department dedicated to investment in fledgling businesses in the sports, music and entertainment sectors, with the new Circuit Racing International Tour (CRIT)…
Eurovision Sport commits to new-look La Vuelta Femenina to 2025
Eurovision Sport, the sports arm of the European Broadcasting Union (EBU) consortium of mainly public-service broadcasters, has expanded its deal with Unipublic, operator of the Vuelta a España, by reaching …
Toyota focuses on reducing emissions in Giro d’Italia renewal
Japanese car giant Toyota has renewed its sponsorship of the Giro d'Italia grand tour cycling race in a three-year deal with the event organisers RCS Sport
British Cycling continues sponsorship drive with travel partner deals
British Cycling has announced two new long-term commercial partnerships with travel specialists Destination Sport Travel and Sportive Breaks.
Suez adds Tour de France Femmes to women’s cycling portfolio
French utility company Suez has agreed a deal to sponsor the Tour de France Femmes women’s cycling event.
British Cycling appoints Dutton as CEO
Jon Dutton, who served as chief executive of last year’s Rugby League World Cup in England, has been named chief executive of British Cycling.
French Cycling Federation, Hopscotch launch events subsidiary
The French Cycling Federation (FFC) has joined forces with the Hopscotch Sport agency to create France Velo Evenements, a joint commercial subsidiary to promote events organised by the governing body
Cycling’s Women’s Tour set for hiatus amid financial struggles
Organisers of the Women’s Tour cycling event have announced today (Friday) that the race will take a one-year hiatus in 2023 due to increasing running costs and a reduced level of commercial support.
Kukri Sports named UCI Cycling Worlds clothing provider in six-figure contract
Sports clothing manufacturer Kukri Sports has been appointed as the official provider of workforce and volunteer clothing at the 2023 UCI Cycling World Championships taking place in Glasgow and across…
National Cycling League signs GCN+ rights deal ahead of debut
The National Cycling League, a new professional cycling competition in the US, has agreed a three-year rights deal with Global Cycling Network’s GCN+ streaming service.
Lidl signs on as top-tier sponsor for Cycling World Championships
European retail store group Lidl has agreed a sponsorship deal with the inaugural Cycling World Championships, which will be staged at venues in Glasgow and across Scotland from August 3-13
Tour de France refreshes sponsor roster with Orangina deal
Soft drinks brand Orangina has agreed a sponsorship deal with cycling showpieces the Tour de France and Tour de France Femmes