Cycling

Tom Hill, a former commercial executive at World Rugby and Manchester United, has joined UCI WorldTour professional cycling team Ineos Grenadiers as its commercial director

Warner Bros. Discovery’s five-year ownership of cycling media company Play Sports Network has come to an end as the media giant continues to reshape its digital operations.

A deal unveiled between British Cycling and Lloyds Bank represents the largest new sponsorship brought on board by any UK sports governing body in the last 18 months, the cycling body claims.

Wearable technology company Whoop has built on its existing links with the International Cycling Union (UCI) by becoming title sponsor of the organisation’s Mountain Bike World Series.

British Cycling has indicated it will be willing to engage the support of sports marketing agencies after taking on the responsibility for delivering this year’s Tour of Britain men’s and women’s road races.

Energy drinks company Red Bull appears to have made a significant move in road cycling by acquiring the Bora-Hansgrohe team

RTL, the French-language free-to-air broadcaster in Belgium, is to succeed public-service rival RTBF as the domestic rights-holder of the Flanders Classics, the country's leading road cycling events

French sporting goods retailer Decathlon has been announced as the new co-title sponsor of UCI WorldTour team AG2R Citroën, with the French automotive manufacturer downgrading to a lower-tier partnership …

UCI WorldTour cycling outfit Team dsm-firmenich will take on a new identity for the second time this year, with Dutch logistics company PostNL signing on as a co-title partner.

Warner Bros. Discovery is to shut down GCN+ and the GCN App, the direct-to-consumer cycling platforms, in its latest restructuring move in the digital space

This weekend's International Cycling Union (UCI) Track Champions League in London is to enter the metaverse in a bid to engage with fans worldwide, Warner Bros

The Tour of Britain cycling race is at risk of being cancelled after British Cycling alleged race promoter SweetSpot owes hundreds of thousands of pounds in unpaid race licence fees.

French financial services LCL has agreed a five-year extension to its historic connection with the emblem of the Tour de France, the cycling Grand Tour’s iconic yellow jersey.

Flanders Classics, the Belgian cycling event organiser, is to assume management of the Amstel Gold Race, the biggest cycling classic in the Netherlands, from the 2025 edition, it was announced today (Thursday)

Infront has struck an extensive five-year deal to commercialise the Tour of the Alps, the elite men's road cycling event on the second-tier UCI ProSeries

SweetSpot, which organises and promotes cycling’s Tour of Britain, has turned to Orsen, the Switzerland-based sports marketing agency, to commercialise its events after failing to land a title sponsor.

The International Cycling Union (UCI) expects to receive $26m (€23.7m) from its share of revenues from the Paris 2024 Olympics, up from the $24.4m received after Tokyo 2020.

France Télévisions has extended its exclusive domestic free-to-air rights to the Tour de France for five years, from 2026 to 2030.