Cycling

Cycling
Sponsorship & Marketing

Amaury Sport Organisation, the organiser of cycling's Tour de France, has signed up government-owned sports betting operator Française des Jeux as a sponsor of the forthcoming women’s tournament.
Cycling
Media

Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…
Cycling
Media

Pay-television broadcaster Sky New Zealand has signed on as the first broadcast rights-holder for the International Cycling Union’s (UCI) Track Champions League.
Cycling
Industry Moves

SweetSpot Group, the organising body of the Tour of Britain and Women’s Tour road cycling races, has appointed Miles Rose as its commercial director.
Cycling
Events

The International Cycling Union (UCI) has announced that its 2021 Track World Championships will no longer take place in Ashgabat due to Covid-19 concerns, with Glasgow seemingly in the box seat to become…
Cycling
Media

USA Cycling has secured a three-year domestic media rights deal with streaming service FloSports starting this summer
Cycling
Sponsorship & Marketing

Craft beer brand Jubel has signed as the ‘Official Après Beer’ of the UK’s pro-cycling events, the Tour of Britain, Women’s Tour and Tour Series. Unde
Cycling
Events

The European Cycling Union (UEC) has cancelled next month’s European Track Championships in Belarus amid the enduring political situation in the country.
Cycling
Sponsorship & Marketing

Cycling’s Tour de France will continue to be sponsored by French optician Krys. The three-year extension signed by the brand means it continues its association as a major partner of the event.
Cycling
Events

The Dutch city of Utrecht has been announced as the host for the official departure of the 2022 Vuelta a España.
Cycling
Sponsorship & Marketing

Italian coffee brand Segafredo has extended its title sponsorship presence in UCI WorldTour cycling
Cycling
Sponsorship & Marketing

Flooring company Quick-Step has renewed its naming rights deal with UCI WorldTour cycling outfit Deceuninck – Quick-Step for a further six years, but Belgian window manufacturer Deceuninck is set to e…
Cycling
Events

The Union Cycliste Internationale (UCI) today (Tuesday) held an official launch event for its new Track Champions League, a new competition being operated in collaboration with Discovery and its Eurosport…
Cycling
Sponsorship & Marketing

Cycling’s world governing body, the Union Cycliste Internationale, has added Italian sportswear company Santini as a sponsor of the newly-formed UCI Track Champions League.
Cycling
Events

Hong Kong is welcoming its first major international sporting event in more than a year this week as its hosts the 2021 Tissot Union Cycliste Internationale (UCI) Track Cycling Nations Cup
Cycling
Events

Christian Prudhomme, general director of the Tour de France, has confirmed that a women’s race will take place in 2022, the first in 33 years.
Cycling
Sponsorship & Marketing

Sweetspot Group, organisers of UK cycling events including the tour of Britain, has signed up cycling outfitters Pearl Izumi as a sponsor