Ben Cronin

SailGP has agreed a three-year sponsorship deal with global financial services provider Apex Group that sees the firm become the Exclusive Financial Solutions Partner of the series

Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.

Spanish fashion and fragrance brand Puig has agreed a deal to become a Global Partner of the 37th Americas Cup and the naming partner of the inaugural Women’s America's Cup in Barcelona in 2024.

Reusable cup and container brand Re-uz has been announced as an Official Supporter of the Paris 2024 Olympic and Paralympic Games

Yacht brokerage firm Edmiston has agreed a sponsorship deal with this year’s Goodwood Festival of Speed and the Goodwood Revival event.

The Argentinian Football Association (AFA) has agreed a regional sponsorship deal with the Xiaomi India subsidiary of Chinese smartphone manufacturer Xiaomi

Chinese appliances and electronics manufacturer Hisense has renewed its sponsorship deal with Uefa covering the confederation’s men’s national team football competitions, SportBusiness can reveal.

The Goodwood Festival of Speed has agreed a multi-year sponsorship with Pirelli to become the Exclusive Tyre Partner for the annual motorsport festival

Uefa has issued a request for proposals for the two remaining global sponsorship packages for the Women’s Euro 2025 in Switzerland.

Uefa is inviting expressions of interest from automotive and betting brands for the global sponsorship rights to its club competitions for the next cycle from 2024-2027

Speedo has announced a two-year deal to become an Official Partner of the German Swimming Federation (DSV)

Video-on-demand subscription service Paramount+ has agreed a multi-year deal to become an Official Partner of Formula 1