Apex Group focuses on gender equality in SailGP sponsorship deal
SailGP has agreed a three-year sponsorship deal with global financial services provider Apex Group that sees the firm become the Exclusive Financial Solutions Partner of the series
Inter agrees 11th-hour Paramount+ shirt deal for Champions League final
Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.
Puig sponsors 37th America’s Cup, puts name to women’s event
Spanish fashion and fragrance brand Puig has agreed a deal to become a Global Partner of the 37th Americas Cup and the naming partner of the inaugural Women’s America's Cup in Barcelona in 2024.
Re-uz to implement cup deposit scheme as Paris 2024 Official Supporter
Reusable cup and container brand Re-uz has been announced as an Official Supporter of the Paris 2024 Olympic and Paralympic Games
Yacht brokerage firm Edmiston sponsors Goodwood events
Yacht brokerage firm Edmiston has agreed a sponsorship deal with this year’s Goodwood Festival of Speed and the Goodwood Revival event.
AFA agrees regional deal with Xiaomi India
The Argentinian Football Association (AFA) has agreed a regional sponsorship deal with the Xiaomi India subsidiary of Chinese smartphone manufacturer Xiaomi
EXCLUSIVE: Hisense renews Uefa national team football sponsorship
Chinese appliances and electronics manufacturer Hisense has renewed its sponsorship deal with Uefa covering the confederation’s men’s national team football competitions, SportBusiness can reveal.
Goodwood Festival of Speed signs Pirelli sponsorship
The Goodwood Festival of Speed has agreed a multi-year sponsorship with Pirelli to become the Exclusive Tyre Partner for the annual motorsport festival
Uefa issues RFP for final two Women’s Euro 2025 Global Partners
Uefa has issued a request for proposals for the two remaining global sponsorship packages for the Women’s Euro 2025 in Switzerland.
Uefa calls on automotive and betting brands in club competition sponsor RFP
Uefa is inviting expressions of interest from automotive and betting brands for the global sponsorship rights to its club competitions for the next cycle from 2024-2027
Speedo agrees two-year German Swimming Federation deal
Speedo has announced a two-year deal to become an Official Partner of the German Swimming Federation (DSV)
Paramount+ becomes Formula 1 Official Partner
Video-on-demand subscription service Paramount+ has agreed a multi-year deal to become an Official Partner of Formula 1