Barney Francis, the former managing director of the UK division of Sky Sports, has suggested the Covid-19 crisis has exposed the business models of some of the OTT streaming services operating in the sports sector but says there are plenty of reasons to be optimistic about the industry. Ben Cronin reports.
PepsiCo’s senior director for global sports marketing, Adam Warner, commends Uefa for finding 'different sources of value' in this year reformatted Men's Champions League and explains why the brand has decided to expand its relationship with the governing body to include women's club and national competitions. Ben Cronin reports.
SportBusiness speaks to Professional Fighters League chief executive and board member Peter Murray about what attracted investors to the promotion while outlining its media, sponsorship and hosting strategy.
Former Jockey Club chairman Simon Bazalgette describes how the Covid-19 pandemic has forced him to adapt plans for a new consultancy business and how there will be an even greater need for right-holders to control operational costs when sport resumes. Ben Cronin reports.
Three leading brands from The Olympic Partner Programme have described the challenges they have faced as a consequence of the postponement of the Tokyo 2020 Olympics and how they have adapted their activation plans. Ben Cronin reports.
Last week SportBusiness invited a group of senior black and ethic minority executives to take part in a webinar exploring how sports organisations can increase diversity and inclusion in their workforces. Here we summarise five strategies outlined in the discussion.
Spectators could soon be allowed back into UK sports stadiums if a series of pilot events pass by successfully. But Ben Cronin says social distancing requirements could be easier to maintain in some sports venues than others.
A network of Bluetooth sensors installed at the venues for the three-match cricket series between England and the West Indies is allowing the ECB to detect the exact location of everyone involved in the matches and to track and trace any suspected outbreaks of Covid-19. Ben Cronin reports.
Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.
Closed-door sport is forcing innovation and fresh thinking about virtual hospitality. But can it ever hope to replace the real behind-the-ropes experience? Ben Cronin reports.
ATP chairman Andrea Gaudenzi talks about a challenging first nine months as ATP chairman and explains what tennis can learn from the music industry. Ben Cronin reports.
In the latest video interview from SportBusiness, ATP chairman, Andrea Gaudenzi, speaks to Europe editor Ben Cronin about plans to resume the international tennis tour in August and his vision to centralise…