Everton FC | Gathering fan data in the age of GDPR
Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.
Heavyweight backers say mass migration has created opportunity for “Champions League” of cricket in Europe
New league will feature champion cricket clubs from across Europe
European refugee crisis has created micro-communities of underserved cricket fans
Le Floc’h: Fifa Women’s World Cup sponsorship rights could be unbundled in 2022
Women’s World Cup currently has two-tier sponsorship model
Global Partner tier includes sponsorship rights to all Fifa events
Creative treatment | Digital executives choose their best-performing videos
As new technology has opened new methods of media distribution, stakeholders from across the sports feeding chain have set out to establish themselves as media businesses
James Barclay, Jaguar Racing | “Formula E is the perfect platform to tell the world about our electrification expertise”
Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.
Ben Morel | “I’m a strong believer in simplicity of narrative and product definition”
Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.
Racing and football the likely beneficiaries of TV marketing blackout by UK gambling firms
Drop in advertising against football unlikely to impact media-rights income
Value of shirt and LED inventory could increase
Exemption likely to drive horse racing media-rights revenue
Wizards plan West Ham crossover and female basketball clinics for NBA London game visit
• Wizards District Gaming planning match against West Ham esports team
• Activations scheduled with global partner Alibaba
• Back home, NBC telecast prepares US audiences for in-play betting
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US Polo Association punches above its weight with $1.6bn licensing programme
• National polo federation generated $1.6
Obstacles imply European Super League may be more blackmail than business plan
• Football Leaks investigation suggests 16 clubs sharing plans for a European Super League
• But European Club Association and Uefa show united front in the face of allegations
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From Man City to Gfinity | Former football chief Garry Cook positions himself as esports emissary
• Gfinity will host and film the inaugural ePremier League in its Fulham esports arena
• Cook says European Super League in football would be “a natural evolution”
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Fast fashion comes to Asia | Q&A Masanori Kawana, managing director, Fanatics Japan
• Japanese NBA player Yuta Watanabe outsells LeBron James in NBA Japan stores
• Acquisition of Majestic has helped develop relationships with Japanese baseball teams
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‘Mission-driven’ all-female W Series hopes to attract free-to-air coverage and purpose-beyond-profit sponsorship
• Event promises to provide a platform for female drivers to succeed in F1
• Series will underwrite costs of all the drivers
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IOC develops global e-commerce platform to build licensing programme between Games
• Ambition to create licensing programme set out in Agenda 2020
• Organisation creates three categories to trade on heritage, iconography and values of the Olympics
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Q&A | Scott Butera, president of interactive gaming, MGM Resorts
What impact has the sports betting repeal had on you?
It's had a major impact in the sense that it's really spearheaded a lot of our efforts with regard to our entire interactive platform
‘Betting firms will reinvest 50% of their revenues in marketing’ | Matteo Monteverdi, Sportradar, USA
Sportradar is well-positioned to take advantage of the legalisation of sports betting in the USA and has advised gaming operators, regulators and leagues about the repeal of PASPA. Ben Cronin talks to Matteo Monteverdi, president at Sportradar USA, about the opportunities for rights-holders.
Angela Ruggiero: Athlete data will inform in-play betting
Angela Ruggiero, chief executive and founder of the Sports Innovation Lab, and former Olympic gold medallist spoke at the recent SportBusiness Summit in Miami about the impact of sports betting on athletes and the technology sector.
Ryder Cup learns to embrace the mobile phone with HPE partnership
Hewlett Packard Enterprises uses supplier partnership to reposition itself as a data analytics and IoT enterprise
Wireless network allows organisers to harvest crowd behaviour data
Fiba World Basketball Summit: harmonious event secures Baumann’s legacy
The late Fiba secretary general Patrick Baumann laid down a challenge to make basketball the most popular sport in the world at the Fiba World Basketball Summit in Xi’an, China. The way brands, media companies and major stakeholders responded to his call at the conference was a tribute to his collaborative approach. SportBusiness Professional reports from the event
How NBA China’s 17 sponsors activated around the China Games
NBA China currently maintains relationships with 17 sponsors
Partners a combination of Chinese organisations and multinational companies looking for exposure in the country
Fly on the wall | Sports properties and stars see growing value in letting the cameras in
Documentaries going behind…
Nascar searching for new ways to return to relevance after decade of decline
Organisers admit they…
ICC uses hybrid ticketing model to boost attendances at 2019 Cricket World Cup
Segmented marketing efforts…
Pittsburgh Steelers steal a march on rivals in international social media battle
The Pittsburgh Steelers have long maintained a sizeable global following. Ryan Huzjak, their vice-president of sales and marketing, tells SportBusiness how they are now using social media to engage with, grow, and monetise that audience.