Amazon’s Premier League debut, the Women’s World Cup, and the NBA’s grassroots investment | 2019 in review
As 2019 draws to a close, the SportBusiness editorial team and figures from across the industry pick out some of the seminal moments from a year that included a Fifa Women’s World Cup, the conclusion o…
Fifa's former director of marketing and current FIH chief executive Thierry Weil looks back on a year in which the hockey federation launched its own OTT platform and outlines his plans to monetise the new service. Ben Cronin reports.
“Our share of voice during the Women’s World Cup was extraordinary,” Adrian Farina, head of marketing, Visa, Europe
Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…
Ben Cronin, SportBusiness Europe editor, takes a closer look at the IOC's recent acquisition of global accommodation marketplace, Airbnb. as one of its TOP sponsors.
“We can no longer rely on the Ryder Cup, and in this cycle we will not” | Keith Pelley, European Tour
European Tour chief executive Keith Pelley talks about his plans to diversify the organisation ahead of the season-ending DP World Tour Championship in Dubai. Ben Cronin reports
Liverpool FC’s legal dispute with New Balance has provided unprecedented insights into the minutiae of a modern Premier League kit supplier agreement. Ben Cronin looks at some of the details from the case and examines what they say about the club and the brands involved.
Athlete activism has continued to chip away at the edifice of centralised marketing in recent weeks as the United States Olympic and Paralympic Committee (USOPC) and the British Olympic Association became…
Agag’s political skills make way for Reigle’s audience acumen as Formula E tries to build on first ever profit
Former Manchester United executive Jamie Reigle replaced Alejandro Agag as the chief executive of Formula E this September with the Spaniard becoming the chairman of the electric racing series. The pair tell SportBusiness about their plans for the motorsport in their first joint interview since the leadership restructure.
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
Sportradar contends that Genius Sport's exclusive supplier deal with Football DataCo, the data rights-holder for the English Premier League, EFL and Scottish Football League is anti-competitive. Ben Cronin examines the dispute and asks what it means for the way rights-holders tender their data contracts.
Is sports data 'ownable' and can it be treated to same protections from piracy as sports media rights? Ben Cronin thinks the dispute between Sportradar and Genius Sports will influence the way the US major leagues take their data rights to market
British horse racing needs ‘collaborative approach’ to overcome decline in media and betting revenues
With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.