Hans Erik Tuijt, director global sponsorships, Heineken, speaks to Ben Cronin about the brand’s 25-year association with the Uefa Champions League and how it plans to activate its rights at this year’s final in Madrid.
Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports
The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.
The National Hockey League has been swift to capitalise on the repeal of PASPA and the subsequent legalisation of gambling in some US states. Starting next season, the organisation will introduce puck and player tracking to create more in-play betting markets around its content. SportBusiness speaks to the league’s chief revenue officer and executive vice-president, global partnerships, Keith Wachtel.
Wi-Fi network and Bluetooth beacons capture crowd movements Catering JV to offer more food and beverage options and speedier service
Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.
Heavyweight backers say mass migration has created opportunity for “Champions League” of cricket in Europe
Former Fifa and Team Marketing executives believe mass-migration has created a new opportunity for a club cricket competition in Europe.
Women’s World Cup currently has two-tier sponsorship model Global Partner tier includes sponsorship rights to all Fifa events
As new technology has opened new methods of media distribution, stakeholders from across the sports feeding chain have set out to establish themselves as media businesses
James Barclay, Jaguar Racing | “Formula E is the perfect platform to tell the world about our electrification expertise”
Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.
Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.
Drop in advertising against football unlikely to impact media-rights income Value of shirt and LED inventory could increase Exemption likely to drive horse racing media-rights revenue