Horse Racing
Racing League adds William Hill as title sponsor ahead of inaugural season
The UK’s new horse racing competition, the Racing League, has signed up gambling firm William Hill as its title sponsor.
Newbury signs five-year rights deal with The Racing Partnership and Sky
Newbury Racecourse has agreed a five-year rights deal with Sky Sports, through which the UK pay-television broadcaster will show all of the venue’s 29 annual races from January 2024 onwards.
RMG and SIS renew broadcast, data deal for betting shops
Racecourse Media Group, the media and data rights holding company for 34 British racecourses, has agreed a three-year extension to its distribution and transmission deal with Sports Information Services,…
DAZN Canada to show horse racing through Woodbine link-up
Sports streaming service DAZN has agreed a deal with Canadian horse racing venue operator Woodbine Entertainment to show live coverage of a number of thoroughbred races to subscribers in Canada
Henderson to leave role as Ascot CEO after 2022 Royal Meeting
Ascot Racecourse has announced that its chief executive Guy Henderson is set to retire after next year’s Royal Meeting.
Sky Racing, Racing TV and ITV to cover Breeders’ Cup
Pay-television broadcasters Sky Sports Racing and Racing TV, along with free-to-air commercial broadcaster ITV, have agreed deals to televise US horse racing showpiece the Breeders’ Cup.
HBA Media adds Ascot deals in India, Malaysia and New Zealand, FITE streaming
HBA Media, the horse racing media rights agency, has agreed a string of new deals for this year’s edition of the prestigious UK meeting at Royal Ascot.
Howden joins Ascot’s official partner roster
Ascot Racecourse has announced a five-year deal with Howden that will see the insurance broker become a top-tier official partner of the venue
Newbury Racecourse appoints Levy as catering and hospitality supplier
Newbury Racecourse has appointed Levy UK and Ireland to provide catering and hospitality solutions to the venue on a ten-year contract
Racing League teams backed by eToro, Oddsbible, TalkSport and The Goat Agency
Racing League, the new UK-based team horse racing format, has signed up principal partners to four of its 12-team roster
EXCLUSIVE: beIN, Nent and Sport TV among new Ascot broadcasters in Europe
Pay-television broadcaster beIN Sports, the Nordic Entertainment (Nent) Group and subscription broadcaster Sport TV are among the broadcasters to have acquired rights to this year’s edition of Royal A…
Edgbaston Test, Royal Ascot to serve as latest fan pilot events
Around 18,000 fans are set to attend England’s Test cricket match against New Zealand at Edgbaston next month, with the fixture to serve as the first pilot event within the second phase of the UK government’s Eve…
Lavazza renews with Ascot Racecourse for three more years
Coffee brand Lavazza has renewed its long-standing sponsorship relationship with the UK’s Ascot Racecourse.
Kentucky Derby attracts 51,838 fans – a US Covid-19 pandemic attendance record
The 2021 Kentucky Derby attracted an attendance of 51,838 fans on May 1, representing the largest crowd at a sporting event in the United States since the Covid-19 pandemic began
Cazoo continues sponsorship drive with St Leger Festival naming rights
Horse racing’s Arena Racing Company has signed up online used car retailer Cazoo as headline sponsor of its St Leger Festival.
Breeders’ Cup selects JMI Sports as exclusive sponsorship sales agency
US-based media rights and venue development company JMI Sports has been retained by the Breeders’ Cup as the exclusive sponsorship sales agency for the classic horseracing property.
Cazoo adds Epsom Festival and Derby title rights to growing portfolio
Online car retailer Cazoo has become the main sponsor of The Derby Festival, giving the brand naming sponsorship rights to the flat racing classics – the Epsom Derby and the Oaks.