Horse Racing
Unprecedented global coverage secured for second running of World’s Richest Race – the 2021 $20m Saudi Cup
“Equestrian sports really deliver for us” | Matthieu Baumgartner, Longines
British horse racing needs ‘collaborative approach’ to overcome decline in media and betting revenues
Horse racing’s Triple Crown facing unsettled future
Racing and football the likely beneficiaries of TV marketing blackout by UK gambling firms
IMG brokers LK Bennett womenswear deal for Ascot Racecourse
Ascot names ex-West Ham, Tie Break Tens executive Barnard as commercial director
ITV and RMG negotiate extra free-to-air coverage for Cheltenham Festival
Cheltenham-based charity WellChild takes on Gold Cup naming rights
Ascot digs into customer data to help double hospitality revenues
The Leader | Simon Bazalgette, group CEO, The Jockey Club
Simon Bazalgette is group CEO of The Jockey Club. Here he asks whether a collegiate or dictatorial approach works best in matters of governance and regulation.
Join Our Club | Can horse racing go mainstream in China?
Will the China Horse Club succeed where other ventures have failed and take the sport into the mainstream in China? Ryan Herman reports.
All bets are off | Horse racing’s fight to reinvigorate its betting markets
Previously the unchallenged force in global gambling, horse racing has come under pressure recently as punters move to in-play betting on other sports. Ryan Herman looks at how the sport is fighting back in the UK, US and France.
Great Strides
The Curragh and Longchamp, two of the most famous names in horse racing, are undergoing transformations. Ryan Herman reports.
The Numbers Game: Big Data and the Business of Sport | Big data strategy – Case study 1: Horseracing becomes a data-driven sport
In 2015, British horseracing set out to become a data-driven sport to achieve its ambition of growing attendances from six million to seven million by 2020.
The Numbers Game: Big Data and the Business of Sport | Big data strategy – Case study 2: Using data to build loyalty
In 2013, racecourse operator The Jockey Club launched the first retail bond in UK sport as a means of funding a major redevelopment of Cheltenham.
The Numbers Game: Big Data and the Business of Sport | Privacy and data acquisition – Case Study 9: The Jockey Club – rewarding racegoers
The most popular incentive for information sharing identified by the CAB was the loyalty scheme, a method that has been helping UK horseracing venue operator Jockey Club Racecourses (JCR) understand more about their customers since 2011.
Breeding Success
Ryan Herman reveals one of the most interesting races in horse racing next year will be taking place in the auction house, not the race track.
Profile: The Jockey Club
Few sports have such a pressing need to maximise the non-event day use of assets as British racing, and few have been as active.
The Twelfth Man
With investment from traditional financial institutions still difficult to secure for sports properties looking to develop their facilities, sports fans are stepping forward to help fund projects. Elisha Chauhan finds out how and why.
At your service | Jockey club launches new sports consultancy
Having spent four years centralising back-end operations for its 15 racecourses, the Jockey Club has launched a new arm offering money-saving consultancy and services for fellow sports organisations. Matt Cutler reports.
Middle Eastern Promise
Does Ascot’s new sponsorship deal with Dubai Duty Free represent a step-change in the commercial model of one of the UK’s most historic venues?
Grand Designs
Organisers of next month’s Grand National horse racing festival tell Elisha Chauhan why they hope to turn it into an Olympic-style, seven-day extravaganza.