Yili plant-based brand backs China’s women’s basketball team
Chinese dairy giant Yili's plant-based products brand Yili Zhixuan has become an official partner of the Chinese national women's basketball team
Chinese Cycling Association agrees deal with Dongfeng Peugeot-Citroën
China's national cycling federation has agreed a 'strategic cooperation' with car manufacturer Dongfeng Peugeot-Citroën.
Sports Matters Academy | Sponsorship Matters
In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.
ADG and MEI announce partnership around sports industry events
Chinese company Asia Digital Group (ADG) and the UK-based Major Events International (MEI) have announced a 'strategic collaboration' around their respective sports, cultural and entertainment industry…
Kooyong Classic to return in 2023 with new title sponsor
Melbourne tennis tournament the Kooyong Classic will return next January after a two-year hiatus due to the pandemic
Malaysia and Singapore to host successive Southeast Asian Games
The Southeast Asian Games Federation has awarded hosting rights for its biennial multisport Games to Malaysia in 2027 and to Singapore in 2029
TikTok becomes official partner of Southeast Asian Games
Video platform TikTok will facilitate the creation and sharing of content related to this month's Southeast Asian Games in Vietnam under a new official partner deal
Google and Amazon ‘pick up IPL rights bidding documents’
Global tech firms Google and Amazon, India's biggest media groups, and other international broadcasters have picked up the bidding documents for the upcoming Indian Premier League rights auction, Bloomberg…
Indian government updates protected sports broadcasts list
India's government has updated the list of sports events for which rights must be shared with public-service broadcaster Prasar Bharati
Norman reveals $2bn backing for LIV Golf, PGA Tour blocks player participation
Greg Norman has said the breakaway LIV Golf project has secured a total of $2bn (€1.9bn) in funding from its Saudi backers, with a view to creating a 14-tournament global series by 2024.
Sponsorship Matters at Sports Matters Academy
Sports industry careers and educational content series Sports Matters Academy delves into the world of brands and sports sponsorship this Thursday, May 12.
Two sessions, at 10am and 4
Adam Karg and Jonathan Robertson | Five big questions from the SportNXT conference
Two leading Australian sports industry academics distil five key challenges for sports industry leaders, identified at last month's SportNXT conference in Melbourne.