SportBusiness staff, Asia

Chinese dairy giant Yili's plant-based products brand Yili Zhixuan has become an official partner of the Chinese national women's basketball team

China's national cycling federation has agreed a 'strategic cooperation' with car manufacturer Dongfeng Peugeot-Citroën.

In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.

Chinese company Asia Digital Group (ADG) and the UK-based Major Events International (MEI) have announced a 'strategic collaboration' around their respective sports, cultural and entertainment industry…

Melbourne tennis tournament the Kooyong Classic will return next January after a two-year hiatus due to the pandemic

The Southeast Asian Games Federation has awarded hosting rights for its biennial multisport Games to Malaysia in 2027 and to Singapore in 2029

Video platform TikTok will facilitate the creation and sharing of content related to this month's Southeast Asian Games in Vietnam under a new official partner deal

Global tech firms Google and Amazon, India's biggest media groups, and other international broadcasters have picked up the bidding documents for the upcoming Indian Premier League rights auction, Bloomberg…

India's government has updated the list of sports events for which rights must be shared with public-service broadcaster Prasar Bharati

Greg Norman has said the breakaway LIV Golf project has secured a total of $2bn (€1.9bn) in funding from its Saudi backers, with a view to creating a 14-tournament global series by 2024.

Sports industry careers and educational content series Sports Matters Academy delves into the world of brands and sports sponsorship this Thursday, May 12. Two sessions, at 10am and 4

Two leading Australian sports industry academics distil five key challenges for sports industry leaders, identified at last month's SportNXT conference in Melbourne.