America’s Cup sailing is 164 years old and proud of its traditions, but the 90km-per-hour catamarans contesting the latest edition have added a new dimension and opened up fresh commercial opportunities for a property focused on building for a new generation without losing sight of its past. Kevin Roberts reports.
Chemicals multinational AkzoNobel has become the first company to sign a team title sponsorship for the 2017-18 Volvo Ocean Race, which starts in the fourth quarter of 2017 and ends in the second quarter of 2018.
Sponsorship Works 2016 | Sponsorship Case Study | Dongfeng Commercial Vehicles and the Dongfeng Race Team
The Volvo Ocean Race, formerly the Whitbread Round the World Race, is professional sailing’s longest event. It is one of just a few championships designated by the sport’s governing body, World Sailing, as a 'special event', alongside the America’s Cup and the Extreme Sailing Series.
Sir Keith Mills writes exclusively in SportBusiness International about how the Olympic Movement can connect with the next generation, the British America’s Cup challenge and upcoming Invictus Games.
Matt Cutler spoke to Mark Turner, executive chairman of marketing and events company OC Sport and the man who heads up the Extreme Sailing Series, about adding Russia and Australia as venues for 2014 and where he sees events going in the future.
OC Sport Executive Chairman Mark Turner explains the rationale behind the new stops on the 2014 Extreme Sailing Series and where he believes stops could be in the future.