French IT services and consulting company, Capgemini, has signed on as the sixth global partner for the 37th America’s Cup in a deal that continues the sailing event’s new sponsorship strategy.

Cupra, the Spanish car brand, has made its first move into the sport of sailing, signing up as a Global Partner of the America's Cup for the 37th edition of the blue riband race in Barcelona

Grant Dalton’s decision not to renew America’s Cup main sponsorship terms with luxury goods brand Prada has paid off with rival company Louis Vuitton returning as title sponsor for next year’s Challenger Serie…

The America's Cup has added Coca-Cola to its central sponsorship roster as the organisers continue to push into the non-luxury sector for partners of sailing’s premier event to be held in Barcelona in 2…

Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project. Ann

SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences

Italian banking firm UniCredit has been announced as a Global Partner of sailing’s 37th America’s Cup, marking its first major deal since it decided not to renew as an official Uefa Champions League spo…

The European Broadcasting Union, the umbrella body of free-to-air broadcasters, has acquired media rights in 39 European territories to the 37th edition of the America’s Cup, sailing’s blue-riband eve…

Emirates will continue its long-standing presence in sailing’s America’s Cup through a renewal of its title sponsorship agreement with Team New Zealand.

T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…

The SailGP series is to get broader television exposure in the United States in Season 4 following a new rights deal agreed with CBS Sports today (Thursday)

Pay-television broadcaster Sky Italia has announced rights renewals for a slew of sports properties, including the Uefa European Championship, the NBA, rugby union’s Six Nations and sailing’s America’s Cup. S

Italian commercial broadcaster Mediaset has acquired free-to-air rights to the 37th America’s Cup.

UK commercial broadcaster ITV has acquired free-to-air rights to the upcoming SailGP season, while Warner Bros. Discovery has agreed a deal to exclusively cover the sailing series in New Zealand

Oracle, the US technology giant, has extended and expanded its commercial agreement with the SailGP series until the end of the 2026 season

Sports industry veteran Antonio Alquézar has been named chief executive of the Spain SailGP Team, with the role to also include oversight of the sailing series’ event in Andalucía.

French pay-television broadcaster Canal Plus has renewed a rights agreement with the SailGP sailing series. The new five-year deal will run until 2028, according to L’Équipe.

Abu Dhabi-based investment group Mubadala has upgraded its relationship with SailGP to become a Global Series Partner