Sailing

Sailing
Events

Season five to be the league’s most expansive to date, with 14 events across an increased five continents.
Sailing
Finance & Law

Mubadala Capital has acquired what will be the sailing series' first South American team as the investor continues to target the Brazilian sports industry.
Sailing
Media

Warner Bros. Discovery (WBD) and New Zealand's news media website Stuff have teamed up to acquire rights to Emirates Team New Zealand's defence of the upcoming America's Cup.
Sailing
Sponsorship & Marketing

The Sports Consultancy (TSC), the London-based sports and entertainment specialist agency, will look to tap into its extensive experience in sailing, after being appointed to lead the search for host …
Sailing
Sponsorship & Marketing

Explora Journeys, the new luxury ocean travel brand of the MSC Group, has signed its first major sports sponsorship deal, becoming the seventh Global Partner of the 37th America’s Cup.
Sailing
Sponsorship & Marketing

Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors
Sailing
Sponsorship & Marketing

French IT services and consulting company, Capgemini, has signed on as the sixth global partner for the 37th America’s Cup in a deal that continues the sailing event’s new sponsorship strategy.
Sailing
Sponsorship & Marketing

Cupra, the Spanish car brand, has made its first move into the sport of sailing, signing up as a Global Partner of the America's Cup for the 37th edition of the blue riband race in Barcelona
Sailing
Sponsorship & Marketing

Grant Dalton’s decision not to renew America’s Cup main sponsorship terms with luxury goods brand Prada has paid off with rival company Louis Vuitton returning as title sponsor for next year’s Challenger Serie…
Sailing
Sponsorship & Marketing

The America's Cup has added Coca-Cola to its central sponsorship roster as the organisers continue to push into the non-luxury sector for partners of sailing’s premier event to be held in Barcelona in 2…
Sailing
Sponsorship & Marketing

Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project. Ann
Sailing
Media

SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences
Sailing
Sponsorship & Marketing

Italian banking firm UniCredit has been announced as a Global Partner of sailing’s 37th America’s Cup, marking its first major deal since it decided not to renew as an official Uefa Champions League spo…
Sailing
Media

The European Broadcasting Union, the umbrella body of free-to-air broadcasters, has acquired media rights in 39 European territories to the 37th edition of the America’s Cup, sailing’s blue-riband eve…
Sailing
Sponsorship & Marketing

Emirates will continue its long-standing presence in sailing’s America’s Cup through a renewal of its title sponsorship agreement with Team New Zealand.
Sailing
Technology

T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
Sailing
Media

The SailGP series is to get broader television exposure in the United States in Season 4 following a new rights deal agreed with CBS Sports today (Thursday)
Basketball
Media

Pay-television broadcaster Sky Italia has announced rights renewals for a slew of sports properties, including the Uefa European Championship, the NBA, rugby union’s Six Nations and sailing’s America’s Cup. S