Coca-Cola deal highlights America’s Cup sponsorship strategy

(Eric Alonso/Getty Images)
(Eric Alonso/Getty Images)

The America's Cup has added Coca-Cola to its central sponsorship roster as the organisers continue to push into the non-luxury sector for partners of sailing’s premier event to be held in Barcelona in 2024.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here