![(Eric Alonso/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/2023/10/GettyImages-1684992514.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=423)
The America's Cup has added Coca-Cola to its central sponsorship roster as the organisers continue to push into the non-luxury sector for partners of sailing’s premier event to be held in Barcelona in 2024.
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