News
Fifa forges closer ties with Saudi Arabia through Aramco global sponsorship
Following months of speculation, Fifa today confirmed a four-year global sponsorship agreement with Saudi Arabia-owned oil firm Aramco.
Juventus appoints Two Circles to support main shirt sponsor search
Juventus FC has appointed the Two Circles agency as it intensifies its efforts to identify a new brand to replace long-standing front-of-shirt sponsor Jeep.
Seattle Kraken in NHL first with Prime Video local market deal
Seattle Kraken has becomes the first NHL team to strike a direct local media rights agreement with Amazon for the online retail giant's Prime Video streaming platform.
F1 seeks to serve growing US fanbase with FAST channel
The Formula 1 Channel becomes the latest addition to F1’s portfolio of programming currently available for fans in the USA, supporting the core live offerings from ESPN and F1 TV.
Bears unveils $4.6bn stadium plan with record public contribution
The Chicago Bears of the National Football League has unveiled a $4.6bn (€4.3bn) plan to build a domed stadium on the lakefront area next to current home Soldier Field.
Half the cost of the $4.6
DAZN looks to flagship WTA, Fiba events in Mena to stir broadcast interest
Rights sales processes are being issued in Mena for WTA Tour and Fiba basketball, SportBusiness understands, as DAZN’s Broadcast Partnerships arm seeks to maximise the impact of major events in the region and end the Tour blackout.
Ex-DAZN rights EVP Walker consulting Commercial Sports Media
Sports media rights executive Stew Walker has been recruited by Commercial Sports Media (CSM) as a consultant to work in the UK market
LaLiga opts for non-exclusive rights move in sub-Saharan Africa
LaLiga is to have at least two English-language broadcasters in sub-Saharan Africa from next season, after non-exclusive rights were sold to pay-television's StarTimes and Tanzania-based Azam Media.
EXCLUSIVE: McLaren leads pack of F1 teams hunting major Mastercard deal
MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.
Tebas eyes LaLiga game in US by 2025-26 in wake of Fifa backdown
LaLiga could stage a regular-season game in the United States as early as the 2025-26 season, its president Javier Tebas has declared, amid reports that Fifa is considering lifting such a ban.
Guinness set to replace Budweiser in Premier League portfolio
Diageo-owned beer brand Guinness is set to take over the Premier League’s beer category rights from the departing incumbent - AB InBev’s Budweiser – after this season.
Verizon adds another NFL team, stadium with Detroit Lions deal
US telecommunications giant Verizon has further deepened its commercial relationship with the National Football League, striking a new deal with the Detroit Lions to become the franchise's official 5G network.
Quidd makes digital collectibles deal with Manchester City
Premier League club Manchester City has signed a multi-year ‘Official Partner’ agreement with Quidd, a subsidiary of Hong Kong software developer Animoca Brands.
Thailand pitches street race to bolster F1’s Southeast Asian presence
Formula 1 has been presented with a new option for a grand prix in the Southeast Asian market after Thai Prime Minister Strettha Thavisin pitched a proposal for a street race in Bangkok.
Football, Olympics rights executive Fratellia leaves EBU after 17 years
Pascal Fratellia, the European Broadcasting Union’s director of Olympics and head of football rights for close to 15 years, is leaving the free-to-air broadcasting consortium.
Two Circles continues US push with role in Johnson’s new track league
Two Circles, the data-driven sports marketing and sponsorship sales agency, has been unveiled as a key strategic partner in the new fan-focused track league created by four-time United States Olympic champion Michael Johnson.
Viaplay rights sublicensing alleviates price burden on subscribers, distributors
Viaplay’s sublicensing of sports rights and non-sports content helped to generate close to six-per-cent organic growth in its core markets during the first quarter as the broadcaster recognises that i…
Apple ‘on verge’ of global deal for Fifa Club World Cup
Football’s world governing body Fifa and tech giant Apple are in advanced stages to seal an agreement for global media rights to the revamped Club World Cup.
Skyscanner to make sports sponsorship debut at Solheim Cup
Skyscanner, the online travel company, has selected women's team golf's Solheim Cup as the entry point for its first multi-year, global sponsorship deal in sport.
PFL hires WWE veteran Revelo to lead global distribution push
The Professional Fighters League has hired World Wrestling Entertainment executive Emilio Revelo to a senior role overseeing the global distribution of its Bellator brand as well as developing the growth of the company's Hispanic audience.