Fifa has announced that the joint bid from Morocco, Portugal and Spain will be the “sole candidate” to host the 2030 Fifa World Cup but three matches will also played in South America with Fifa president Gia…

Italian Serie A club AS Roma has turned to Saudi Arabia to end its quest for a main shirt sponsor, agreeing a two-year deal with the Gulf state's winter entertainment festival, Riyadh Season

Infront has found a new main sponsor for the Turkish Volleyball Federation (TVF) after brokering an initial two-year agreement with Solgar, the Turkish vitamins brand

Vlad Marinescu has stepped down as president of the International Esports Federation (IESF), with HRH Prince Faisal bin Bandar bin Sultan Al Saud, a member of Saudi Arabia’s royal family, taking on the role in an acting capacity.

Cinch has invoked a break clause in its title sponsorship agreement with the Scottish Professional Football League (SPFL) to allow the online car retailer to exit at the end of the current 2023-24 season

Health insurance company Blue Shield of California has expanded its relationship with sports and entertainment group AEG by taking up the ‘Official Helmet Partner’ rights for the NHL’s LA Kings. T

After the recent conclusion of several of its high-profile kit-supply agreements in European football, New Balance has renewed and expanded its deal with Portuguese heavyweights FC Porto

The UK and Ireland’s bid to host Euro 2028 will be unopposed after Uefa confirmed Turkey’s withdrawal from the bidding race to pursue a joint application with Italy to stage Euro 2032.

IMG has successfully pitched for a digital content and analysis role with Premiership Women’s Rugby (PWR), England’s rebranded domestic rugby union clubs competition.

South Africa’s eMedia Investments has filed legal papers with Johannesburg’s High Court over the terms of pay-television broadcaster MultiChoice’s Rugby World Cup sublicensing deal which has precluded the m…

Rule changes at Major League Baseball designed to quicken the pace of play and entice fans back to ballparks has had the desired effect, with 70

Pay-television broadcaster Setanta Sports has secured NBA rights in the Philippines, which will form a key pillar of its portfolio in the country following its launch last year

The NBA’s Miami Heat and Charlotte Hornets have signed up new jersey patch sponsors for the upcoming season but seven other teams, including current NBA champions, the Denver Nuggets, have still to confirm p…

TGL, the new technology-infused team golf competition established by TMRW Sports, has landed its first significant commercial partner, unveiling SoFi Technologies Inc, the digital personal finance company,…

Data, technology and broadcast services group Genius Sports has signed a new deal with Premier League Productions (PLP) for the global rollout of its data zone feature, which is designed to enhance match broadcasts with live performance analytics and data-driven graphics.

Formula 1 action will return to the schedules of Nova Sport in the Czech Republic and Slovakia next season after the pay-television broadcaster finalised an exclusive deal

Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025

Lega Basket (LBA) has announced an extension to its sponsorship, marketing and digital agreement with Infront until the end of the 2029-30 season, crediting the agency with delivering ‘economic growth’ for…

The Ultimate Fighting Championship has signed a multi-year deal with 4D Sight to use its virtual advertising technology to place digital sponsorships on the Octagon canvas during select UFC telecasts

The English Football League this morning sent out its international broadcast rights Request for Proposal (RFP) to potential bidders as it gears up to potentially run its last such process before rights…