Tennis
Latest Features
Wimbledon plans to split commercial and marketing roles when Desmond retires
Gareth Balch | Why 2021 consumer behaviour presents an opportunity for sport
Mission accomplished for ATP and O2 as Finals bids farewell to London
Tennis Channel looks to become “Netflix of tennis” with domestic, international expansion
US Open revenues and TV ratings suffer sharp drop but USTA still savors successful grand slam
Sky Deutschland retains pay-TV ATP Cup rights
Singapore to host ATP 250 tournament
IMG promotes tennis and golf events heads
ATP searching for new director of social media
Features
Sally Hancock | How the LTA changed the face of British Tennis
US Open retains sponsor portfolio with fee discounts and transparent communications
The inside view as China sacrifices international sports events
Spotify’s collective model inspires new ATP chairman Gaudenzi
Gaudenzi: “Linear programming wasn’t a good fit for tennis”
World TeamTennis poised to set significant precedent for staging events in front of fans
What happens when Asia’s sporting legends retire?
“I am working on the Davis Cup 24/7. It is the project of my life” – Gerard Piqué
Brexit and Bribery Act cause Wimbledon to revamp its hospitality
Kermode defends his ATP achievements following council coup
Australian Open grows attendances and revenues by 50 per cent after embracing “choice and entertainment” mantra
Kosmos’ Davis Cup shake-up aimed at reviving ‘commercially undervalued’ competition
China Digest | Formula E to stage race in Sanya
In this week's China sports industry round-up: Formula E to stage race in Sanya | Alibaba and Tencent invest in City Football Group stakeholders | Tencent extends Tour de France digital rights
The Business of Wimbledon: Brand and Media
The Business of Wimbledon: Social media and marketing
Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.
The Business of Wimbledon: Sponsorship
USTA completes US Open renovation on time and on budget
Danny Zausner, managing director of the Billie Jean King National Tennis Center, tells SportBusiness why the Flushing Meadows campus was redesigned and how the new Louis Armstrong Stadium will be monetized.
China Digest | Wigan set for Chinese takeover
In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter
World Cup of Tennis | Piqué influence and Rakuten investment underpins ITF’s Davis Cup revamp
The ITF has struck a 25-year, $3bn partnership with the Kosmos investment group to replace the Davis Cup with a season-ending, one-week World Cup of Tennis. ITF president David Haggerty and chief operating officer Kelly Fairweather spoke to Ben Cronin about the changes at the recent SportAccord.