Tennis
DAZN looks to flagship WTA, Fiba events in Mena to stir broadcast interest
Rights sales processes are being issued in Mena for WTA Tour and Fiba basketball, SportBusiness understands, as DAZN’s Broadcast Partnerships arm seeks to maximise the impact of major events in the region and end the Tour blackout.
EXCLUSIVE: ATP and WTA on course for historic merger
The ATP and WTA are understood to have reached consensus on key issues that would enable the two entities to combine their commercial interests, paving the way for a historic merger.
ATP continues sponsorship drive with new Yokohama Tire deal
The Association of Tennis Professionals (ATP) has announced a new multi-year sponsorship agreement with Yokohama Tire.
WTA follows ATP with closer Saudi ties as Finals head to Riyadh
The Women’s Tennis Association (WTA) has announced its season-ending WTA Finals will be staged in the Saudi capital Riyadh after it agreed a three-year deal with the Saudi Tennis Federation (STF).
ATP Media rolls out latest phase of remote production plan
ATP Media intends to have put in place full remote production in two years’ time as it joins other sports rights-holders in embracing the technology designed to streamline costs and reduce carbon footprint.
BeIN finalises Wimbledon renewal in France to 2028
BeIN Sports, the pay-television broadcaster, is to continue as the rights-holder of the Wimbledon Championships in France for five more editions, following a long period of negotiations.
WTA Tour’s China blackout ends with Youku streaming deal
Women's tennis' WTA Tour is back on screens in China for the first time in two years after streaming service Youku acquired the rights in a three-year deal.
Wimbledon finds long-term Danish home on DR
DR, the public-service broadcaster in Denmark, has committed to showing the Wimbledon Championships for at least the next three editions, having struck a last-minute single tournament deal last year.
EXCLUSIVE: Oppo exits Roland Garros sponsorship amid French market retreat
Oppo has ceased being a tennis grand slam sponsor after exiting its agreement with the French Tennis Federation (FFT) for Roland Garros.
Itaú signs Miami Open extension to 2028, Haier renews with ATP
Brazilian bank Itaú Unibanco has agreed a four-year extension to its presenting sponsorship deal with tennis’ Miami Open.
Telenet will hope for Belgian renaissance during ATP, WTA renewal
Play Sports, the sports broadcaster operated by Belgian telco Telenet, has retained rights to men's tennis ATP tour and the women's WTA Tour for three more seasons.
ATP lands five-year PIF sponsorship across multiple properties
The Association of Tennis Professionals (ATP) has formed closer ties with Saudi Arabia’s Public Investment Fund (PIF) in a multi-faceted sponsorship agreement unveiled today (Wednesday) but has stopped s…
Lutz to leave Team Marketing for BJK Cup CEO role
Kerstin Lutz has called time on over 23 years at Team Marketing to become chief executive of the new entity set up to commercialise women’s tennis’ Billie Jean King Cup.
Emirates completes Grand Slam set with Wimbledon sponsorship
The All England Lawn Tennis & Croquet Club (AELTC) has today announced that airline Emirates has become an official sponsor of the Wimbledon championships in a multi-year deal.
Saudi Arabia to stage elite invitational event in busy ATP month
Six of the world's top male tennis players are set to take part in an invitational tournament in Saudi Arabia in October, the same month as two of the ATP's leading Masters events are staged, potentially setting the stage for a battle between the ambitious Kingdom and one of the sport's key stakeholders.
ITF re-enters betting sector with Stake after integrity issues absence
The International Tennis Federation (ITF) has announced its first betting sponsor in seven years through a new agreement with Stake.
Team Zverev taps Sportfive to land sponsors for German star
Alexander Zverev, the top German men's tennis player, has signed a three-year global partnership with the Sportfive agency to expand his sponsorship portfolio
Sinner serves up record Australian Open audience in Italy
The Australian Open drew a record television audience in Italy as Jannik Sinner became the country's first male grand slam champion in 48 years