Tennis

Features
News

Latest Features

Tennis
Events

USTA chief executive Michael Dowse tells SportBusiness how, despite facing multiple unprecedented issues and sharp ratings declines, the organization was able to bring back elite tennis and make a small profit with the US Open. Bob Williams reports
Tennis

Sally Hancock, managing partner at Y Sport, looks at how participation in tennis in the UK has grown in spite of the Covid-19 pandemic
Tennis
Sponsorship & Marketing

Lew Sherr, chief revenue officer, US Tennis Association, tells SportBusiness how the US Open managed to retain a full roster of sponsors for the closed-door tournament by offering discounts of up to 50 per cent in some cases.
F1
Governance

The Chinese government recently said the country will not be hosting most of its planned international sports events this year, putting a number of major events in doubt. SportBusiness asked three local industry insiders for their thoughts on the potential for disruption.
Tennis
Media

ATP chairman Andrea Gaudenzi talks about a challenging first nine months as ATP chairman and explains what tennis can learn from the music industry. Ben Cronin reports.

Latest News

View All
Tennis
Events

Top-level men’s tennis will return to London’s O2 Arena in 2022, with the venue having been announced as the host for the Laver Cup for that year.
Tennis
Events

The daily attendance cap at this year’s French Open has been further reduced to 1,000 ahead of the start of the grand slam tennis tournament this weekend.
Tennis
Sponsorship & Marketing

Stella Artois will not return as the lead beer partner for the 2021 Australian Open because the brand is being offloaded by its owner, Japanese drinks group Asahi
Tennis
Events

The French Tennis Federation (FFT) has further scaled back attendance plans for the upcoming French Open grand slam tournament, with only 5,000 fans set to be allowed inside the Roland Garros grounds per…

Features

Tennis

In the latest video interview from SportBusiness, ATP chairman, Andrea Gaudenzi, speaks to Europe editor Ben Cronin about plans to resume the international tennis tour in August and his vision to centralise…
Tennis
Events

Mixed-gender professional tennis league will hold its entire season at The Greenbrier in West Virginia this summer, becoming one of the first sports events in US to be held in front of limited spectators. Bob Williams reports.
Badminton
Sponsorship & Marketing

The legends of Li Na, Kim Yuna and Lee Chong Wei have all retired and their absences leave gaping holes in their sports back home, one that sponsors and associations are keen to fill as quickly as possible. 
Tennis
Events

The first incarnation of the revamped Davis Cup finals is just two months away and Gerard Piqué, the president and founder of sports and media investment group Kosmos Holding, remains bullish that his plans to revive the historic men's team tennis tournament will prove a huge success. Story by Bob Williams.
Tennis
Events

The All England Club has expanded its hospitality offering and introduced a more flexible approach to attract smaller bookings and target high-net-worth individuals. Ben Cronin speaks to James Ralley, AELTC head of marketing and commercial, about the changes.
Tennis
Events

The decision by the ATP Council not to renew Chris Kermode's contract as ATP executive chairman and president caused surprise when it was announced in March. Ben Cronin speaks to the outgoing tennis chief about his record.
Tennis
Events

Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.
Tennis
Events

Investment company looks to transform historic event after 25-year partnership with ITF Rakuten owner will provide financial backing and help create new app to engage fans
Cycling
Business

In this week's China sports industry round-up: Formula E to stage race in Sanya | Alibaba and Tencent invest in City Football Group stakeholders | Tencent extends Tour de France digital rights

Tennis
Media

Wimbledon's long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. Ben Cronin speaks to Mick Desmond, commercial and media director for the All England Club (AELTC) and James Ralley, head of marketing, commercial and hospitality about how this strategy boosts the value of its media rights.
Tennis
Sponsorship & Marketing

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.

Tennis
Sponsorship & Marketing

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part two of a series on the tournament, Ben Cronin asks Mick Desmond, head of commercial and media for the All England Club and James Ralley, head of commercial and marketing, why the grand slam deliberately limits the number of its sponsors
Tennis
Events

Danny Zausner, managing director of the Billie Jean King National Tennis Center, tells SportBusiness why the Flushing Meadows campus was redesigned and how the new Louis Armstrong Stadium will be monetized.

Football
Sponsorship & Marketing

In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter

Tennis
Business

The ITF has struck a 25-year, $3bn partnership with the Kosmos investment group to replace the Davis Cup with a season-ending, one-week World Cup of Tennis. ITF president David Haggerty and chief operating officer Kelly Fairweather spoke to Ben Cronin about the changes at the recent SportAccord.

Tennis
Business

The grand slam is marking its 50th anniversary with the opening of the new 14,000-capacity Louis Armstrong Stadium, complete with retractable roof. Katrina Adams, the president of the United States Tennis Association, spoke to Bob Williams at the MIT Sloan Sports Analytics Conference to discuss the business and commercial opportunities of the redeveloped arena.

Football
Business

In this issue we cover the following: WINTER OLYMPICS – a commercial preview of Pyeongchang 2018 RULE 40 – how the IOC's control over athlete sponsorships is weakening GIANN
Basketball
Business

In this week's China sports industry round-up: CSL extends media rights deal with CSM; Sina partners with Mediapro to promote 3x3; and NBA plans month-long Chinese New Year celebration.

Basketball
Business

In this week's China sports industry round-up: WTA Finals will move to Shenzhen; China Open becomes second £1m snooker event; and more details about Wanda's IPO.