Tennis
CCTV retains Australian Open rights to 2026
Chinese state broadcaster CCTV will continue showing the Australian Open until 2026, a significant deal for the grand slam given it is the only one of tennis’s four majors which is shown in a convenient t…
EXCLUSIVE: Oppo exits Wimbledon and LTA sponsorships
Oppo has chosen not to renew its global sponsorship deal with the All England Lawn Tennis & Croquet Club (AELTC) covering the Wimbledon tennis championships, SportBusiness can reveal.
Hogan returns to tennis as ATP Media’s director of sales
ATP Media, the ATP Tour’s international media rights sales and broadcast production arm, has appointed Mark Hogan from the English Football Association (FA) as director of sales.
Eurosport signs off on ATP Tour rights renewal in France
Warner Bros. Discovery-owned Eurosport has finalised its ATP Tour rights renewal in France across the 2024-26 cycle
Luzhou Laojiao extension marks latest Tennis Australia sponsorship business
Tennis Australia has continued its run of sponsorship deals for the Australian Open through the extension of its contract with Luzhou Laojiao
Amazon ousts Sky by netting Wimbledon rights in Germany and Austria
Online retail giant Amazon has secured Wimbledon rights for the first time in any market, after acquiring exclusive rights to the tournament in Germany and Austria from 2024 to 2027
Simon relinquishes CEO role, Lawler exits amid WTA leadership overhaul
The Women’s Tennis Association (WTA) is seeking a new CEO amid a major restructure of its senior leadership that will see a change in role for Steve Simon and the departure of president, Micky Lawler.
Sportradar, TDI launch betting, media products as deal signed off
Sportradar and Tennis Data Innovations have started to roll out a suite of ATP Tour betting and media products after signing off a major six-year rights contract
Tennis is next live sports event lined up by Netflix
Spanish tennis stars Rafael Nadal and Carlos Alcaraz are to headline streaming giant Netflix's next move into live sports, it was announced today (Monday)
Stats Perform holds on to WTA Tour betting rights contract
Stats Perform has retained one of its heavyweight betting data and video rights contracts in an exclusive long-term renewal with tennis’ WTA Tour unveiled today (Friday).
Fast-growing Lacoste extends ATP Tour deal
French premium sportwear brand Lacoste has extended its long-standing sponsorship agreement with the ATP Tour as the men’s tennis competition’s ‘Official Outfitter’.
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World Surf League CMO Swanson among latest WTA Ventures hires
WTA Ventures, the new commercial arm of the Women’s Tennis Association, has hired the World Surf League’s chief marketing officer, Sarah Swanson, as its chief brand officer, along with making two more additions to the team.
New Balance ups tennis game in Australia with AO sponsorship
New Balance has taken a major step in commercialising its relationship with Australian tennis by signing as the ‘Official Performance Apparel and Footwear’ provider of the Australian Open (AO) and United Cup.
Sky signs off extensive ATP, WTA rights deals in active Euro markets
European pay-television giant Sky has signed off an extensive rights deal covering the men's ATP and women's WTA Tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy
Roland Garros host broadcast tender launched
The French Tennis Federation (FFT) has issued an invitation to tender for the host broadcast of future editions of the French Open
Canal Plus swoops for WTA Tour in Czech Republic, Slovakia to 2028
Exclusive rights to women's tennis' WTA Tour have been acquired in the Czech Republic and Slovakia by the Canal Plus Group for the new cycle
ITF unveils Iberdrola as Billie Jean King Cup energy sponsor
The International Tennis Federation (ITF) has announced Spanish energy firm Iberdrola as a new sponsor of the Billie Jean King Cup
ITF nearing end to Davis Cup title sponsor search
The International Tennis Federation is closing in on a title sponsor for the Davis Cup as it looks to embark on a new future for the embattled men’s national teams’ competition.