Tennis

Features

The grand slam is marking its 50th anniversary with the opening of the new 14,000-capacity Louis Armstrong Stadium, complete with retractable roof. Katrina Adams, the president of the United States Tennis Association, spoke to Bob Williams at the MIT Sloan Sports Analytics Conference to discuss the business and commercial opportunities of the redeveloped arena.

In this issue we cover the following: WINTER OLYMPICS – a commercial preview of Pyeongchang 2018 RULE 40 – how the IOC's control over athlete sponsorships is weakening GIANN

In this week's China sports industry round-up: CSL extends media rights deal with CSM; Sina partners with Mediapro to promote 3x3; and NBA plans month-long Chinese New Year celebration.

In this week's China sports industry round-up: WTA Finals will move to Shenzhen; China Open becomes second £1m snooker event; and more details about Wanda's IPO.

After authorities finally gave the green light to the redevelopment of Roland-Garros - following years of false starts - SportBusiness International examines the plan to add breathing space to the cluttered venue.

In this issue we cover the following: QATAR CRISIS – BeIN hits out at 'scaremongering' VIRTUAL REALITY – Is the much hyped technology finally ready to make a difference? SPORTS

China’s sports industry is booming and western rights-holders want a piece of the action. John Reynolds looks at the digital strategies employed by major rights holders.

From perfect strawberries to ultra-efficient queues, Dominic Bliss discovers why the All England Club is still the cream when it comes to entertaining thousands of tennis fans at Wimbledon each year.

BeIN Media Group, the Qatari broadcaster, has hit out angrily at media reports suggesting beIN Sports channels are being blacked out in the Middle East and North Africa as a consequence of the Saudi Arabia-led economic blockade of Qatar. Frank Dunne and Robin Jellis report. 

SportBusiness International chief writer Frank Dunne caught up with JB Perrette, president of Eurosport parent company Discovery Networks International at the recent Leaders Sport Business Summit. 

The ATP has enjoyed unprecedented growth thanks to the ‘Federer Effect’, but what will happen when the Swiss great and other members of the ‘Big Four’ retire? Ben Cronin talks to ATP Tour executive chairman Chris Kermode about plans for a new tournament to promote the next generation

Following the announcement that the ATP Tour is launching a new tournament to promote the next generation of tennis talent, Nigel Currie, sports marketing consultant at NC Partnership, asks who the sport's most promising and marketable youngsters are.

What can traditional sports learn from esports? Is VR the next HD or 3D? And what will the world's biggest sports property be in ten years' time? SportBusiness International asked the questions at the Leaders Sport Business Summit.

Data collected by SMG Insight illustrates the way the ages and genders of tennis fans differ from region to region and how sponsors benefit from their association with the sport. Kevin Roberts reports.

Frank Dunne looks at how Wimbledon’s social media strategy broadens the reach and value of the Championships while respecting the venerable tournament’s disdain for signs of overt commercialisation.

How can tennis reboot itself to engage with a younger generation of fans and adapt to a changing world? Kevin Roberts canvasses a panel of experts for some suggestions.

Fans around the world will have unprecedented opportunity to follow their favourite WTA players from 2017 after WTA Media made a commitment to making 2,000 matches available per season through broadcast and digital channels. Article produced in association with the WTA.

WTA tennis may be the biggest women’s sport on the planet, but CEO Steve Simon wants more and he’s busy building a mould-busting business defined by audience and commercial success – not gender.

Wimbledon won the Best Use of Social Media prize at the UK's 2016 BT Sports Industry Awards. We take a deep dive into their strategy and approach in this exclusive case study.