Tennis

Features

The first edition of a new weekly round-up of sports business news from China.

SportBusiness International chief writer Frank Dunne caught up with JB Perrette, president of Eurosport parent company Discovery Networks International at the recent Leaders Sport Business Summit. 

The ATP has enjoyed unprecedented growth thanks to the ‘Federer Effect’, but what will happen when the Swiss great and other members of the ‘Big Four’ retire? Ben Cronin talks to ATP Tour executive chairman Chris Kermode about plans for a new tournament to promote the next generation

Following the announcement that the ATP Tour is launching a new tournament to promote the next generation of tennis talent, Nigel Currie, sports marketing consultant at NC Partnership, asks who the sport's most promising and marketable youngsters are.

What can traditional sports learn from esports? Is VR the next HD or 3D? And what will the world's biggest sports property be in ten years' time? SportBusiness International asked the questions at the Leaders Sport Business Summit.

Data collected by SMG Insight illustrates the way the ages and genders of tennis fans differ from region to region and how sponsors benefit from their association with the sport. Kevin Roberts reports.

Frank Dunne looks at how Wimbledon’s social media strategy broadens the reach and value of the Championships while respecting the venerable tournament’s disdain for signs of overt commercialisation.

How can tennis reboot itself to engage with a younger generation of fans and adapt to a changing world? Kevin Roberts canvasses a panel of experts for some suggestions.

Fans around the world will have unprecedented opportunity to follow their favourite WTA players from 2017 after WTA Media made a commitment to making 2,000 matches available per season through broadcast and digital channels. Article produced in association with the WTA.

WTA tennis may be the biggest women’s sport on the planet, but CEO Steve Simon wants more and he’s busy building a mould-busting business defined by audience and commercial success – not gender.

Wimbledon won the Best Use of Social Media prize at the UK's 2016 BT Sports Industry Awards. We take a deep dive into their strategy and approach in this exclusive case study.

With shortened formats of established sports proving to be increasingly popular worldwide, interest in Tie Break Tens, a fresh approach to tennis’ traditional model, is helping to drive new interest.

The total prize money awarded by tennis’ four Grand Slam tournaments has increased 50 per cent in the five-year period to 2016, from about $100m in 2012 to more than $150m.

What can the sports industry learn from the Maria Sharapova crisis and others like it? Ben Cronin spoke to four experts in media and crisis management to provide a set of guidelines for organisations and individuals dealing with a negative news story.

Data specialist Sportradar is positioning itself at the heart of the fight against corruption in sport, and as the ‘perfect ally’ of international federations in protecting their properties, athletes and fans. This article was produced by SportBusiness International working in association with Sportradar.