America's Cup

Cupra, the Spanish car brand, has made its first move into the sport of sailing, signing up as a Global Partner of the America's Cup for the 37th edition of the blue riband race in Barcelona

Grant Dalton’s decision not to renew America’s Cup main sponsorship terms with luxury goods brand Prada has paid off with rival company Louis Vuitton returning as title sponsor for next year’s Challenger Serie…

The America's Cup has added Coca-Cola to its central sponsorship roster as the organisers continue to push into the non-luxury sector for partners of sailing’s premier event to be held in Barcelona in 2…

The European Broadcasting Union, the umbrella body of free-to-air broadcasters, has acquired media rights in 39 European territories to the 37th edition of the America’s Cup, sailing’s blue-riband eve…

Emirates will continue its long-standing presence in sailing’s America’s Cup through a renewal of its title sponsorship agreement with Team New Zealand.

Pay-television broadcaster Sky Italia has announced rights renewals for a slew of sports properties, including the Uefa European Championship, the NBA, rugby union’s Six Nations and sailing’s America’s Cup. S

Spanish fashion and fragrance brand Puig has agreed a deal to become a Global Partner of the 37th Americas Cup and the naming partner of the inaugural Women’s America's Cup in Barcelona in 2024.

Brewery SA Damm has agreed a deal to sponsor the 37th America’s Cup, which will be hosted in its home city of Barcelona, along with the sailing competition’s defending champion, Emirates Team New Zealand (ET…

Italy-based sailing clothing brand Slam has signed as the ‘Official Apparel Supplier’ to the four-time America's Cup winner Emirates Team New Zealand in the build-up to its defence of the trophy in Bar…

The organisers of the 2024 America’s Cup intend to revamp the sponsorships structure for the 37th edition of the sailing series, leaving former event naming and presenting sponsor Prada out in the cold.

Barcelona has been named as the host city for the 37th edition of sailing’s America’s Cup, the race’s organisers have announced. 

Barcelona has reached an agreement to host the 37th America’s Cup after its candidacy was selected by the reigning champion of the sailing showpiece, Emirates Team New Zealand, according to Crónica Gl…

The Catalan capital of Barcelona has made a late entry into the race to host the 37th America’s Cup in 2024. 

The Spanish city of Malaga has expressed interest in hosting the 37th edition of the America’s Cup sailing event.

The search for a host venue for the 37th America’s Cup will continue after organisers announced they are extending the selection period in order to work through the final details of the sailing competition a…

The Irish city of Cork has been included on a shortlist of candidates selected by Emirates Team New Zealand for hosting rights to the 37th edition of the America’s Cup sailing event.

Emirates Team New Zealand has announced that it has been unable to reach an agreement to stage the 37th edition of the America’s Cup sailing event in Auckland and will now commence discussions with other n…

The New Zealand Government has pledged to continue financial backing of Emirates Team New Zealand (ETNZ) and the America’s Cup, with the proviso that these funds will be released if the sailing showpiece r…