Adam Nelson

Peter Raymond and Andy Westlake, of the European Sponsorship Association, explain how the body’s diploma – now in its eighth year – fills a gap in the market and is helping to grow the industry

Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.

The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.

Everton director of marketing, Richard Kenyon, explains how innovative pricing and engagement with young fans have helped the Premier League club shore up ailing attendances.

Since the NBA’s Brooklyn Nets returned to New York six years ago, they have embraced their new home, making ‘brand Brooklyn’ a key part of their appeal. Brett Yormark, their chief executive, tells Adam Nelson how they took advantage of the borough’s image, and how they’re leveraging that local brand on a global stage. 

SportBusiness International spoke to leaders representing Europe's top three courses about how they are staying ahead of their rivals from across the continent.

SportBusiness International asked the providers of the top three ranking postgradute courses in North America to talk about the secrets of their success.

High-speed internet connections and an increasingly tech-savvy student base are helping revolutionise the higher education sector, with more people now choosing courses with the flexibility to study from anywhere. Adam Nelson speaks with some of the course leaders who are pioneering a new style of distance learning.

San Diego State University’s Sports MBA has come out on top of the student satisfaction ranking, with a winning showing in both the graduate choice and course usefulness criteria. Scott Minto, director of the programme, tells Adam Nelson why the course is so popular with its students.

The complete rundown of the top 40 postgraduate sport management courses in the world.

Despite only taking its first cohort of postgraduate students in 2012, the University of South Florida’s MBA/MS in sport and entertainment has risen to fourth place in our rankings this year. William Sutton, the founding director of the programme, offers Adam Nelson an insight into the factors behind the rapid rise.

In 2018, Glasgow secured a second consecutive fifth-place finish in the overall Ultimate Sports City rankings, and a welldeserved trophy for the best city with a population under 1.3 million. Rory Squires talks with Billy Garrett, director of sport and events at Glasgow Life, about how Scotland’s second city has created a world-beating event strategy