The International Ski Federation is ramping up its global engagement efforts as it builds towards Beijing 2022, with its secretary general, Sarah Lewis, describing China as “the biggest opportunity for winter sports in the last 50 years”. Adam Nelson reports on how FIS is using its digital strategy to encourage consumers to take to the slopes.
Women’s Super League title sponsorship reinforces Barclays’ status as ‘financial partner of football’
Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.
Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records
SportBusiness speaks to Fifa's chief women’s football officer, Sarai Bareman, to get her reflections on the 2019 Women's World Cup in France and hear how she is hoping to leverage the momentum gained from that event to further develop women’s football around the world.
Australian football entered a new stage in its development earlier this year with the announcement that the A-League and W-League would be spun off from Football Federation Australia. The FFA's chief commercial and marketing officer Luke Bould talks Adam Nelson through the implications of the move and how the body is set up to weather the change.
Sport Industry NextGen, the leading professional development programme for the rising stars working in sport business, has opened applications for the 2020 intake
The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.
“People have to perceive the value of the Olympics beyond just the Games” | Matt Carroll, Australian Olympic Committee
Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.
Australian Open grows attendances and revenues by 50 per cent after embracing “choice and entertainment” mantra
Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.
SportBusiness Postgraduate Course Rankings 2019 | An academic track record: The growth of postgraduate sport business courses in the UK
While the SportBusiness Postgraduate Course Rankings tend to be dominated by schools from North America and continental Europe, those in the UK are growing in both number and quality
The Fifa Master at the Switzerland-based International Centre for Sport Studies (CIES) placed third in the 2019 rankings, the first non-US course to finish in the top three since winning the rankings itself…
SportBusiness Postgraduate Course Rankings 2019 | NYU’s MS in Global Sport prepares graduates for the next generation of sport
New York University’s Vince Gennaro, associate dean and clinical associate professor of the Preston Robert Tisch Institute for Global Sport, tells Adam Nelson how the school’s new MS in Global Sport wil…