End of cookie era presents an opportunity for sport, say CSM’s Vandrau and Huggins
Outbreak of Covid ‘fast-tracked’ trends in digital marketing and sponsorship
Partnerships set to focus increasingly on data ownership as programmatic advertising declines
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RedBird Capital finalises €1.2bn deal to acquire AC Milan
RedBird Capital has agreed terms on a deal to acquire recently-crowned Italian football champion AC Milan from fellow US investment group Elliott Management.
The deal values AC Milan at €1.2bn ($1.2
FIG awards 2026 Artistic Gymnastics World Championships to Rotterdam
The International Gymnastics Federation (FIG) has awarded the 2026 Artistic Gymnastics World Championships to the Dutch city of Rotterdam and the 2027 World Gymnaestrada to Lisbon, Portugal
IMG flexes range of expertise after rugby league favours partnership over private equity
IMG's depth of knowledge was a crucial factor in persuading the RFL and Super League Europe to opt for a strategic partnership with the agency rather than accept a private equity bid. Adam Nelson speaks with key stakeholders on how the deal will reshape the sport of rugby union in the UK.
ECB and Sportradar strike extended grassroots-focused deal
The England and Wales Cricket Board (ECB) has renewed its relationship with the Sportradar-owned InteractSport for a further three seasons
LIV Golf appoints Goodman and Miller to franchise and player relations team
LIV Golf, the controversial new Saudi-backed breakaway golf tour, has announced the hires of two leading sport industry executives to key positions within the organisation
APC formally postpones 2022 Asian Para Games in Hangzhou
The Asian Paralympic Committee has officially announced the postponement of this year’s Asian Para Games.
IMG finalises 12-year accord with RFL and Super League
The Rugby Football League and Super League Europe have finalised a deal that will see the IMG agency working as a strategic partner to their new joint venture over a 12-year period
Hawks and Bucks to play first NBA Abu Dhabi Games
League extends its international development efforts into a new area
Liga ACB launches blockchain-based metaverse app
Liga ACB, the top division of Spanish basketball, has entered the metaverse with the launch of a new mobile gaming application
Velon teams up with Whoop to deliver rider heart rate data at Giro d’Italia
Velon, the team-owned marketing and media company for professional road cycling, has announced fitness tracking technology provider Whoop as its new official data partner
De Vos set for unopposed re-election as FEI president
Ingmar De Vos is set to serve a third and final four-year term as president of the International Equestrian Federation (FEI), after being confirmed as the only candidate running in this year’s election.