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IMG flexes range of expertise after rugby league favours partnership over private equity

James Roby of St Helens lifts the trophy following the team's victory in the Betfred Super League Grand Final match (Photo by Jan Kruger/Getty Images)

IMG's depth of knowledge was a crucial factor in persuading the RFL and Super League Europe to opt for a strategic partnership with the agency rather than accept a private equity bid. Adam Nelson speaks with key stakeholders on how the deal will reshape the sport of rugby union in the UK.

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