HomeGovernanceRugby LeagueUnited Kingdom
Premium

IMG flexes range of expertise after rugby league favours partnership over private equity

James Roby of St Helens lifts the trophy following the team's victory in the Betfred Super League Grand Final match (Photo by Jan Kruger/Getty Images)

IMG's depth of knowledge was a crucial factor in persuading the RFL and Super League Europe to opt for a strategic partnership with the agency rather than accept a private equity bid. Adam Nelson speaks with key stakeholders on how the deal will reshape the sport of rugby union in the UK.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Most recent

Team strikes Uefa club deals worth close to €1.0
Premium

PGA Tour's vice president of gaming Scott Warfield tells SportBusiness why he is confident that the organization's continued investment in technology and broadcast initiatives will lead to increased in-tournament betting and, in turn, rising engagement.
Premium

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Michael Levine, co-head of CAA Sports. Fisher and Russo also discuss the latest developments around LIV Golf, the National Football League’s punishment of the Miami Dolphins, the establishment of the United International Baseball League, a seed fundraising round for sports technology firm Sportsbox AI, and the deaths of industry icons Bill Russell and Vin Scully.
Premium