IMG
Ice cream and Kimekomi dolls | Developing a licensing programme for the Rugby World Cup in Japan
Euroleague Basketball’s quest to become the real European super league
The Long Read | Potential investors will do well to look closely at the football deals of Endeavor and Wanda Sports
IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks
Euroleague Basketball Q&A: Jordi Bertomeu & Ioris Francini
IMG confident Circuit of Americas investment will help World Rallycross to go global
IMG hedges its bets with OTT safety net
CR7 effect undermined by more chaos in calcio
Just the ticket | IMG College and Learfield are combining at the right time
Why the planned merger of IMG College and Learfield looks like the right deal at the right time for US collegiate sport. Kevin Roberts reports.
Italian job | Historic shift for Serie A as aggressive IMG ousts MP & Silva
Frank Dunne reveals the inside story of IMG's triumphant bid for Serie A international rights and how the agency now plans to monetise its property.
Mandel on a Mission | IMG Media chief on the evolution of the agency
IMG Media’s Hillary Mandel has an appetite for some of sport’s most lucrative deals. She caught up with James Emmett to chew the fat over the evolution of the influential agency.
A dirty business | Leading mass-participation event Tough Mudder’s global expansion
The popularity of mass-participation events has rocketed in recent years and Tough Mudder is at the forefront of the craze. Rob Ridley investigates.
Agents of Change
Giants are emerging in the sports marketing landscape with multi-billion dollar agencies coming to the fore. Frank Dunne looks at how the arrival of the newly merged forces has affected the balance of power in the sports industry.
Counter Strike
Esports commentator Richard Lewis provides an insight into the battle on the ground between television broadcasters and the protective consumers of eSports.
Playing the Market
Owen Evans asked Jeff Slack, former IMG senior vice-president of football, for a sports marketer’s perspective on working in China and whether the David Beckham factor kick-started football in the country.
Zero Compromise
Rob Ridley takes a look at why the proposed Xero Gravity Action Sports and Entertainment Complex in Florida is set to become an action sports mega-hub unrivalled anywhere else in the world.
Social Media Case Study: IMG Golf
Sports agency IMG has one of the largest athlete management portfolios in the industry. In golf in particular, after signing Arnold Palmer as its first client in 1960, IMG’s portfolio quickly grew and it now manages almost 100 professional golfers alongside owning, managing or operating over 30 events. The agency’s golf clientele include Victor Dubuisson, Ernie Els and Michele Wie.
Social Services
What content works best for each social media platform, and how to exactly measure what ROI is for a social media strategy, are two questions every major outward-facing business looks to answer on a daily basis. Elisha Chauhan asked social media experts from across the world what the answers are in sport and, through a series of case studies, looked at the challenges and opportunities facing a variety of rights-holders.