IMG

Latest Features

The suspension of Endeavor's initial public offering for the second time in two months raises important questions for sports media and marketing. Frank Dunne examines these questions.

The death of former Conmebol president Nicolás Leoz has brought South American football one step closer to closing the book on an era of corruption. As global agencies and investment funds are taking advantage of the power vacuum, Callum McCarthy examines the current landscape and asks if and when that book can be closed for good.

IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.

Euroleague Basketball's revenue has more than doubled over the past three seasons, and it's now expanding the competition across western Europe, Callum McCarthy delves into how the plan is being put into action.

With Endeavor and Wanda Sports both preparing for IPOs, Frank Dunne looks at how the media rights strategies of their respective buying arms, the IMG and Infront agencies, fit into the two groups’ portfolios and explains why potential investors would be advised to look carefully at the small print around some key football deals.

European football’s governing body Uefa has appointed the IMG agency to produce a preview package of programming for its Euro 2020 national team tournament.

IMG Arena, the sports betting unit of the IMG agency, has added another high-profile property to the list of sports events to which it distributes live scoring data to by announcing the launch of the UFC…

IMG Arena, the sports betting arm of the IMG agency, has agreed a “multi-year” deal with online betting company Mansion Group to deliver virtual sports coverage through the former’s tie-up with Leap Gamin…

The International Association of Athletics Federation has signed a 10-year international media-rights agreement with the Infront agency, which includes the sale of international rights to the top-tier…

Features

The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.

Agency funds 'multi-million pound' circuit at Austin facility to bring series to United States New potential sponsors already in discussions to partner with World RX following move

IMG launches own direct-to-consumer distribution platforms for Italian and Spanish football rights

The signing of Cristiano Ronaldo by Juventus put Serie A firmly back on the map. But a series of major problems in Italian football have overshadowed his arrival. Enzo Morelli, legal adviser to the Infront agency – the media-rights adviser to Lega Serie A – provides a personal view on recent developments.

Why the planned merger of IMG College and Learfield looks like the right deal at the right time for US collegiate sport. Kevin Roberts reports.

Frank Dunne reveals the inside story of IMG's triumphant bid for Serie A international rights and how the agency now plans to monetise its property.

IMG Media’s Hillary Mandel has an appetite for some of sport’s most lucrative deals. She caught up with James Emmett to chew the fat over the evolution of the influential agency.

The popularity of mass-participation events has rocketed in recent years and Tough Mudder is at the forefront of the craze. Rob Ridley investigates.

Giants are emerging in the sports marketing landscape with multi-billion dollar agencies coming to the fore. Frank Dunne looks at how the arrival of the newly merged forces has affected the balance of power in the sports industry.

Esports commentator Richard Lewis provides an insight into the battle on the ground between television broadcasters and the protective consumers of eSports.

Owen Evans asked Jeff Slack, former IMG senior vice-president of football, for a sports marketer’s perspective on working in China and whether the David Beckham factor kick-started football in the country.

Rob Ridley takes a look at why the proposed Xero Gravity Action Sports and Entertainment Complex in Florida is set to become an action sports mega-hub unrivalled anywhere else in the world.

Sports agency IMG has one of the largest athlete management portfolios in the industry. In golf in particular, after signing Arnold Palmer as its first client in 1960, IMG’s portfolio quickly grew and it now manages almost 100 professional golfers alongside owning, managing or operating over 30 events. The agency’s golf clientele include Victor Dubuisson, Ernie Els and Michele Wie.

What content works best for each social media platform, and how to exactly measure what ROI is for a social media strategy, are two questions every major outward-facing business looks to answer on a daily basis. Elisha Chauhan asked social media experts from across the world what the answers are in sport and, through a series of case studies, looked at the challenges and opportunities facing a variety of rights-holders.