The Long Read | Potential investors will do well to look closely at the football deals of Endeavor and Wanda Sports
Why the planned merger of IMG College and Learfield looks like the right deal at the right time for US collegiate sport. Kevin Roberts reports.
IMG Media’s Hillary Mandel has an appetite for some of sport’s most lucrative deals. She caught up with James Emmett to chew the fat over the evolution of the influential agency.
The popularity of mass-participation events has rocketed in recent years and Tough Mudder is at the forefront of the craze. Rob Ridley investigates.
Giants are emerging in the sports marketing landscape with multi-billion dollar agencies coming to the fore. Frank Dunne looks at how the arrival of the newly merged forces has affected the balance of power in the sports industry.
Esports commentator Richard Lewis provides an insight into the battle on the ground between television broadcasters and the protective consumers of eSports.
Owen Evans asked Jeff Slack, former IMG senior vice-president of football, for a sports marketer’s perspective on working in China and whether the David Beckham factor kick-started football in the country.
Rob Ridley takes a look at why the proposed Xero Gravity Action Sports and Entertainment Complex in Florida is set to become an action sports mega-hub unrivalled anywhere else in the world.
Sports agency IMG has one of the largest athlete management portfolios in the industry. In golf in particular, after signing Arnold Palmer as its first client in 1960, IMG’s portfolio quickly grew and it now manages almost 100 professional golfers alongside owning, managing or operating over 30 events. The agency’s golf clientele include Victor Dubuisson, Ernie Els and Michele Wie.
What content works best for each social media platform, and how to exactly measure what ROI is for a social media strategy, are two questions every major outward-facing business looks to answer on a daily basis. Elisha Chauhan asked social media experts from across the world what the answers are in sport and, through a series of case studies, looked at the challenges and opportunities facing a variety of rights-holders.