Triathlon

UK public-service broadcaster the BBC has signed a new three-year deal with the British Triathlon Federation for UK coverage of the World Triathlon Championship Series

The Ironman 70.3 series is to return to India for the first time since the beginning of the Covid-19 pandemic. The half-distance triathlon series – which sees participants undertake a 1.2-mile (1.9

The Professional Triathletes Organisation and Story10, SNTV’s global sports video production and distribution agency, have renewed their relationship as they look to increase international exposure and a…

International money transfer company OFX has renewed its sponsorship of Super League Triathlon. OFX becomes the official currency and foreign exchange partner of SLT as part of the deal

Super League Triathlon has engaged sports video production and distribution agency Story10 to boost global exposure of its events this year

The Professional Triathletes Organisation has appointed US-based sports marketing agency Excel Sports Management to support global sponsorship sales for its newly-established PTO Tour

Super League Triathlon has agreed a deal that will see the Discovery Sports division of media group Discovery provide coverage of all its events in 2022, across Europe

Mass participation events business the Ironman Group has announced Israel will host its first full-distance Ironman event in the Middle East later this year

World Triathlon and Super League Triathlon have announced the first three venues for their new co-sanctioned global esports World Championship series, Arena Games Triathlon

Cycling wear specialist Santini has agreed a multi-year extension to its sponsorship deal with triathlon series Ironman. Santini will remain one of Ironman’s global premier and technical partners.

Experienced broadcast executive Peter Hutton, the director of sports partnerships at Meta, has joined the board of directors at the Professional Triathletes Organisation

The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5

The Ironman Group has appointed Suzanne Cohen as the company’s new chief marketing officer. Cohen joins Ironman’s executive team from JPMorgan Chase & Co., w

Super League Triathlon has agreed a three-year sponsorship deal with Canadian athletic performance brand Dryworld

Super League Triathlon and World Triathlon (formerly the International Triathlon Union) have announced they will work together to create a new global esports series based around Super League Triathlon’s A…

The Infront agency has signed an exclusive five-year deal to sell sponsorship rights for the German Triathlon Union (DTU)