Triathlon
BBC signs three-year deal to cover World Triathlon Championship Series
UK public-service broadcaster the BBC has signed a new three-year deal with the British Triathlon Federation for UK coverage of the World Triathlon Championship Series
Ironman 70.3 announces India return
The Ironman 70.3 series is to return to India for the first time since the beginning of the Covid-19 pandemic.
The half-distance triathlon series – which sees participants undertake a 1.2-mile (1.9
PTO retains SNTV’s Story10 for 2022 season
The Professional Triathletes Organisation and Story10, SNTV’s global sports video production and distribution agency, have renewed their relationship as they look to increase international exposure and a…
OFX extends backing of Super League Triathlon
International money transfer company OFX has renewed its sponsorship of Super League Triathlon.
OFX becomes the official currency and foreign exchange partner of SLT as part of the deal
SLT appoints SNTV’s Story10 to enhance global reach
Super League Triathlon has engaged sports video production and distribution agency Story10 to boost global exposure of its events this year
Excel Sports Management to support PTO Tour sponsorship sales
The Professional Triathletes Organisation has appointed US-based sports marketing agency Excel Sports Management to support global sponsorship sales for its newly-established PTO Tour
Super League Triathlon granted Discovery Sports platform
Super League Triathlon has agreed a deal that will see the Discovery Sports division of media group Discovery provide coverage of all its events in 2022, across Europe
Israel to debut Ironman Middle East Championship
Mass participation events business the Ironman Group has announced Israel will host its first full-distance Ironman event in the Middle East later this year
Munich, London and Singapore to host first esports Triathlon World Championship
World Triathlon and Super League Triathlon have announced the first three venues for their new co-sanctioned global esports World Championship series, Arena Games Triathlon
Santini extends Ironman deal
Cycling wear specialist Santini has agreed a multi-year extension to its sponsorship deal with triathlon series Ironman.
Santini will remain one of Ironman’s global premier and technical partners.
Meta’s Hutton joins Professional Triathletes Organisation board
Experienced broadcast executive Peter Hutton, the director of sports partnerships at Meta, has joined the board of directors at the Professional Triathletes Organisation
Launch of $5.5m PTO Tour creates additional inventory for broadcasters, sponsors
The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5
Ironman hires JP Morgan’s Cohen as CMO, 70.3 events broadcast by Outside Interactive
The Ironman Group has appointed Suzanne Cohen as the company’s new chief marketing officer.
Cohen joins Ironman’s executive team from JPMorgan Chase & Co., w
On track for 2022: Super League Triathlon’s bold growth in challenging times
In association with Super League Triathlon.
Dryworld supplies kit to SLT in three-year deal
Super League Triathlon has agreed a three-year sponsorship deal with Canadian athletic performance brand Dryworld
Super League Triathlon and World Triathlon to create esports World Championship
Super League Triathlon and World Triathlon (formerly the International Triathlon Union) have announced they will work together to create a new global esports series based around Super League Triathlon’s A…
German Triathlon Union turns to Infront to sell sponsorship rights
The Infront agency has signed an exclusive five-year deal to sell sponsorship rights for the German Triathlon Union (DTU)