Triathlon
Features
“There’s going to be a strong trend towards localisation” | Andrew Messick, Ironman
Ironman Group chief executive Andrew Messick talks about the three steps the world's largest mass participation business has taken to minimise commercial impact of the Covid-19 pandemic.
Cast iron deal | ITU’s burgeoning relationship with Ironman
Relations between the International Triathlon Union and Ironman have thawed considerably over the past two decades. Dominic Bliss explores triathlon’s new era of co-operation.
Triathlon’s Disneyland
The world’s first dedicated triathlon venue, TriHabitat, is looking to cash in on a sport that suffers from significant event-hosting challenges. Elisha Chauhan reports.
The Leader: Marisol Casado
Marisol Casado, IOC (International Olympic Committee) Member and President of the ITU (International Triathlon Union), writes exclusively for SportBusiness International about the battle for Olympic survival.
Sky Sports’ former F1 head Turner to produce PTO’s Collins Cup coverage
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has recruited experienced outside broadcast director and producer Martin…
Ironman hands out mass promotions to senior ranks
Mass participation events group Ironman has announced several senior-level promotions within the company
PTO commissions Noah Media Group for long-form documentary
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has commissioned the UK-based production company Noah Media Group to create…
Super League Triathlon appoints Sport Collective GV6 to commercial role
The Super League Triathlon series has appointed specialist sponsorship and digital consultancy Sport Collective GV6 to support the development and implementation of its commercial strategy