Triathlon
IMG forges closer PTO ties in three-year international media-rights deal
The IMG agency is to assist in the distribution of international broadcast rights to events run by the Professional Triathletes Organisation, including the Collins Cup, under a new agreement announced…
PTO engages EDP in digital activation, sponsorship role
The Professional Triathletes Organisation has appointed the Engage Digital Partners agency as its strategic digital advisor and services partner
Super League Triathlon inks global sponsorship with OFX
Super League Triathlon has signed up international money transfer company OFX as a 'Global Partner' for 2021
Ironman deal with Supersapiens marks first major title sponsorship under Advance
The Ironman series has extended its sponsorship deal with training systems brand Supersapiens to include World Championship title rights – the first such agreement under the sports’ new owners, the pri…
SLT says it has no mass participation ambitions despite Racecheck acquisition
The Super League Triathlon series says its acquisition of Racecheck, the endurance race finder and review platform, does not signal an ambition to become a mass participation event organiser
Lahti fends off Klagenfurt bid to land Ironman 70.3 World Championship
The Finnish city of Lahti has been awarded hosting rights by the Ironman triathlon organisation to its 2023 70.3 World Championship, seeing off competition from Klagenfurt, Austria
Aurora Media signs global broadcast deal for Super League Triathlon
London-based production company Aurora Media has signed a multi-year deal for global production rights to the Super League Triathlon series
FloSports signs wide-ranging rights deal with Infront
Subscription streaming platform FloSports has agreed rights deals in North America and Australia to a host of leading cycling events, along with athletics and triathlon events
BBC acquires rights to Super League Triathlon’s UK event
Public-service broadcaster the BBC has acquired rights in the UK to Super League Triathlon’s London event.
PTO taps gaming sector with arrival of Balestra as chief technology officer
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has hired Christophe Balestra, former co-president of Sony-owned video game…
PTO delays Collins Cup, diverts quarter of $2m pot to triathlon community
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has pushed the Collins Cup, its flagship event, back to August amid the…
Search on for additional sponsors and venue as triathlon record attempt launched
Four leading triathletes, including reigning Olympic champion Alistair Brownlee, are to take part in a historic attempt to beat the record times for men’s and women’s iron distance triathlon in an eve…
Sky Sports’ former F1 head Turner to produce PTO’s Collins Cup coverage
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has recruited experienced outside broadcast director and producer Martin…
Ironman hands out mass promotions to senior ranks
Mass participation events group Ironman has announced several senior-level promotions within the company
PTO commissions Noah Media Group for long-form documentary
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has commissioned the UK-based production company Noah Media Group to create…
Super League Triathlon appoints Sport Collective GV6 to commercial role
The Super League Triathlon series has appointed specialist sponsorship and digital consultancy Sport Collective GV6 to support the development and implementation of its commercial strategy
PTO names SailGP’s Godfrey as its first chief marketing officer
The Professional Triathletes Organisation has appointed Tim Godfrey as its chief marketing officer