Triathlon
PTO sticks with IMG for media rights sales to new-look World Tour
IMG has been handed a new remit to manage the sale of media rights to the Professional Triathletes Organisation's (PTO) rebranded T100 Triathlon World Tour until 2026
PTO launches T100 World Tour in bid to take triathlon into mainstream
The Professional Triathletes Organisation (PTO) has rebranded its PTO Tour as the T100 Triathlon World tour as part of its new pact with World Triathlon, with the expanded series to feature eight events across three continents.
Godfrey swaps PTO for Hexagon Cup commercial role
Padel’s new Hexagon Cup event has recruited the Professional Triathletes Organisation’s chief marketing officer Tim Godfrey as strategic adviser.
PTO hails ‘groundbreaking’ World Triathlon pact
The Professional Triathletes Organisation (PTO) has announced a new agreement with World Triathlon that will recognise the PTO Tour as the official World Championship tour of long-distance triathlon.
Ironman CEO Messick to step down
Andrew Messick has announced that he will be retiring as president and chief executive of the Ironman Group after 12 years leading the mass-participation events operator
Mediacorp gives free-to-air spotlight to PTO Tour’s Singapore debut
The Professional Triathletes Organisation will enjoy additional broadcast exposure in Singapore for the country’s new PTO Tour event through a deal with state-owned media group Mediacorp.
EXCLUSIVE: PTO and IMG secure raft of new broadcasters, renewals
The Professional Triathletes Organisation, working in conjunction with the IMG agency, has finalised a string of new broadcast deals and renewals ahead of the start of the 2023 PTO Tour on Saturday
Starzplay deal broadens PTO Tour’s presence in Mena
The Professional Triathletes Organisation has further expanded the reach of the PTO Tour in the Middle East and North Africa (Mena) region by agreeing a rights deal with Starzplay, the subscription video-on-demand…
L’Équipe acquires Ironman rights in France
L'Équipe, a subsidiary of the Amaury Group, has acquired the broadcast rights in France to show leading Ironman races this year.
BeIN extends non-exclusive PTO Tour deal
Pay-television broadcaster beIN Sports has extended its rights deal for the PTO Tour
SPOTV renews PTO Tour rights in Southeast Asia
Pay-television and digital platform SPOTV has renewed a deal to cover Professional Triathletes Organisation (PTO) events in several countries across Southeast Asia
Asics strengthens triathlon ties with SLT deal
Super League Triathlon (SLT) has agreed a new sponsorship deal with Japanese sportswear manufacturer Asics
Ibiza to host inaugural PTO European Open
Ibiza will play host to the inaugural staging of triathlon’s PTO European Open on May 6.
Super League Triathlon adds New York, Chicago events to portfolio
Super League Triathlon (SLT) has enhanced its mass participation events portfolio by acquiring the New York and Chicago Triathlons.
SLT has acquired the New York and Chicago events from Life Time, Inc
Talisman to market PTO’s new Asian Open
The Professional Triathletes Organisation (PTO) has agreed a wide-ranging deal with sports marketing agency Talisman focusing on the commercial development of its new event in Singapore
PTO heads to Singapore for inaugural Asian Open in three-year hosting deal
The Professional Triathletes Organisation has announced plans to race in Singapore for the first time this year as part of a three-year agreement
Nice joins Hawaii as long-term host of Ironman World Championship
Global mass participation event series Ironman has selected Nice to join Hawaii as hosts of its World Championship, under a long-term strategic move for its showpiece event
Singapore leans into tech and innovation for sports event hosting future
Singapore's appointment as host of the IOC's Olympic Esports Week characterises the city's ambitions to stage the next generation of technology-driven sports events.