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Rugby League World Cup looks to expand game beyond its traditional heartlands

Photo Credit; Rugby League World Cup 2021/Hatch PR

With the Rugby League World Cup 2021 (RLWC2021) just over a year away, the team behind the event are working to achieve central objectives of transcending the traditional audience for the sport. Matthew Williams talks to RLWC2021 chief executive Jon Dutton about how he plans to make the most of the opportunity.

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