HomeEventsRugby LeagueUnited Kingdom
Premium

Rugby League World Cup looks to expand game beyond its traditional heartlands

Photo Credit; Rugby League World Cup 2021/Hatch PR

With the Rugby League World Cup 2021 (RLWC2021) just over a year away, the team behind the event are working to achieve central objectives of transcending the traditional audience for the sport. Matthew Williams talks to RLWC2021 chief executive Jon Dutton about how he plans to make the most of the opportunity.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Related Articles

Rugby League
Events

John Duerden looks at how 2017 Rugby League World Cup host cities are using the tournament to market their destinations.
Premium
Rugby League
Events

Ahead of the 2021 Rugby League World Cup, David Walmsley talks to RLWC2021 chief executive Jon Dutton about the strategy behind England's winning bid and how it secured a ten-fold increase in the value of match hosting rights over the figures achieved when the event was last staged in the UK.
Premium

Related News

Rugby League
Events

The National Rugby League (NRL) is to stage next season’s All Stars matches in New Zealand as part of an effort to revive interest in the competition following a long-term absence due to the Covid-19 p…
Rugby League
Events

Australia's National Rugby League is looking at running a pre-season match in the US, and could exploit its links to Hollywood to get the plan moving, according to media reports
Rugby League
Governance

The IMG agency is set to be named as the strategic partner for the new commercial joint venture set up by the Rugby Football League and Super League (Europe)
Rugby League
Events

The Fédération Française de Rugby à XIII, the French rugby league federation, has announced it has secured the right to host the 2025 Rugby League World Cup.

Most recent

Football
Media

Team strikes Uefa club deals worth close to €1.0
Premium
Golf
Sports Betting

PGA Tour's vice president of gaming Scott Warfield tells SportBusiness why he is confident that the organization's continued investment in technology and broadcast initiatives will lead to increased in-tournament betting and, in turn, rising engagement.
Premium
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Michael Levine, co-head of CAA Sports. Fisher and Russo also discuss the latest developments around LIV Golf, the National Football League’s punishment of the Miami Dolphins, the establishment of the United International Baseball League, a seed fundraising round for sports technology firm Sportsbox AI, and the deaths of industry icons Bill Russell and Vin Scully.
Premium