- Outbreak of Covid ‘fast-tracked’ trends in digital marketing and sponsorship
- Partnerships set to focus increasingly on data ownership as programmatic advertising declines
- Company metrics say partner channels and partnership IP outperform industry benchmarks
The timing of the purchase, completed as the world was just beginning to look to a future beyond the Covid-19 pandemic and its associated lockdowns and event cancellations, served to highlight the growing importance of digital and data to the sports and entertainment world over that period. Through the deal, CSM gained access to Greenroom's expertise in these areas, enabling it to offer its customers a more comprehensive range of digital sponsorship services.
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