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Documentaries going behind the scenes with sports teams and athletes are riding a wave of popularity. SportBusiness interviewed Mike Antinoro, senior vice-president at IMG Original Content, executive producer on series including Being Serena, First Team: Juventus and All or Nothing: Manchester City, to find out what’s behind the surge in interest and how the shows are put together.

Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.

As ESPN’s X Games prepares for a series of international editions, Dominic Bliss looks into what the event learned after its previous global push and subsequent retrenchment.

Women’s World Cup currently has two-tier sponsorship model Global Partner tier includes sponsorship rights to all Fifa events

Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.

Formula One is set to launch a blockchain-based game after the motor-racing championship agreed a partnership with Hong Kong-based mobile games developer Animoca Brands

Betting operators say the introduction of Video Assistant Refereeing (VAR) in football is hindering their ability to offer in-play betting markets on competitions like the Fifa World Cup, FA Cup and the…

Gafur Rakhimov has today (Friday) signalled his intention to step aside as president of the International Boxing Association (Aiba) amid an ongoing inquiry into the governing body by the International…

The deadline for entries to the 2019 SportBusiness Postgraduate Course Rankings is in one week

Features

The rise of the Big Eventer is the sports business story of the last decade.

Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.

Harvesting and monetising athlete biometrics looks to be the ultimate ambition of sport’s obsession with data. Early movers in this space discuss the opportunities and risks ahead.

Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.

Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships D

In the old sports business model, advertisers used to foot the bill for sports content. Now consumers are more likely to pay for the content but are still being bombarded with marketing messages. Richard Gillis asks if sponsorship would be better served by a more philanthropic approach.

Open golf championship looks to follow Uefa in trialling blockchain ticketing Experiments are adding weight to the case for more digital ticketing

Investment company looks to transform historic event after 25-year partnership with ITF Rakuten owner will provide financial backing and help create new app to engage fans

Global Rapid Rugby, a new elite tournament driven by Andrew Forrest, will take a new format of the sport to the largely untapped Asia-Pacific audience whilst adopting innovative presentations and fan experiences.

Fifty games moved to afternoons so they can be broadcast in primetime on continent Approximately 30 per cent of NHL players come from overseas

Public interest in sailing tends to peak around America’s Cup where, traditionally, super-rich team-owners invest heavily to build hi-tech boats and to attract crews assembled from around the world.

World Class Sports Hosts is Sport Business’ essential guide to the major players and burning issues in sports event hosting. Available in print and as an evolving  digital service via www.sportbusiness.co

When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country

The 2018 edition of the SportBusiness Consulting Global Media Report is now available to download.