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Latest Features

Clubhouse, the audio-only, real-time, invite-only social app that lets users engage in virtual ‘rooms’, has exploded onto the social media stage recently. David Brake, consultant with specialist digital agency Seven League, outlines the benefits and risks to using the platform for sports rights-holders.

Real-time engagement is becoming an increasingly essential tool for sports rights-holders, broadcaster and brands that are seeking to build fruitful relationships with key target audiences. However, many in the industry remain unaware of the opportunities and challenges.

Matthew Glendinning looks at the ambitions the International Volleyball Federation (FIVB) has for the future of the sport, which recently benefited from a significant investment from venture capital firm CVC Capital Partners.

In the latest episode of the SportBusiness Finance Weekly podcast, Shervin Mirhashemi, president and chief executive of Legends, discusses global investment firm Sixth Street's deal to acquire a majority stake in the company for $1.35bn.

HBA Media has secured extensive broadcaster growth for the second running of the much-anticipated Saudi Cup, which takes place this Saturday, 20th February at King Abdulaziz Racecourse

Kevin Mayer, a former leading executive at Walt Disney Co. and TikTok, has been appointed to the role of chairman at DAZN, the global sports subscription service and media company

Basketball Hall of Famer to help guide global merchandising giant

Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.

Formula E team DS Techeetah has signed an innovative sponsorship agreement with global investment platform eToro

Features

HBA Media has secured extensive broadcaster growth for the second running of the much-anticipated Saudi Cup, which takes place this Saturday, 20th February at King Abdulaziz Racecourse

Mark McKenzie, a 21-year defender for Belgian football club KRC Genk and co-host of the new "Orange Slices" podcast, discusses the importance of athletes finding a greater voice in a time of significant social change

International Tennis Federation president David Haggerty talks about the federation's decision to review its stance on gambling sponsorship, the impact of Covid-19 on its commercial agreement with Kosmos Holdings for the Davis Cup and plans to introduce a new skill rating system for players. Ben Cronin reports.

The latest episode of the SportBusiness Finance Weekly podcast features interviews with Keith Bank, founder and managing partner of Illinois-based investment firm KB Partners, which has has been active in sports technology startups, and Jed Corenthal, chief marketing officer of video streaming outfit Phenix Real Time Solutions, which is part of KB Partners’ portfolio of companies.

The world's third-most valuable esports organisation, Team Liquid, is looking to harness its global fanbase through the development of a new virtual stadium concept.

The latest episode of the SportBusiness Finance Weekly podcast features an interview with Sameer Ahuja, chief operating officer of GameChanger

The debut episode of the new SportBusiness Finance Weekly podcast features an interview with Scott O’Neil, chief executive of Harris Blitzer Sports & Entertainment.

Murray Barnett, founder of 26West Sport consultancy, and formerly of F1 and World Rugby, delivers his predictions and likely trends for (the rest of) 2021.

Sportswear giant Adidas has partnered with G2 Esports in an effort to learn how it can become an authentic part of gaming culture. Callum McCarthy examines the strategy behind the deal.

James Fenn, Strategist at Hill + Knowlton Strategies, explains what the NFL, Fifa and Marvel can show us about the ambition sport needs to come back better than ever.

Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.

Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.

Neuroscientist Frederick "Freddy" Starr explores how remote neurofeedback will transform competition for top athletes, redefine how training happens, and create new business opportunities for numerous entities in the athlete performance ecosystem

Following his successes streaming sim-racing during lockdown, McLaren F1 driver Lando Norris felt compelled to set up an esports team. But a conversation with gaming content company, Veloce Esports, persuaded him to set up a content collective instead. Callum McCarthy reports.

Virtual advertising is heading into a critical phase in its development. SportBusiness speaks to Professional Sports Capital chief executive and founder Jamie Cunningham, who, whilst on secondment at uniqFEED, outlines what the sector has to offer in the future.

Olympic and global sports marketing veteran Terrence Burns explains his role in Doha's successful bid for the 2030 Asian Games and predicts the impact of the Covid pandemic on city bidding strategies

The Covid-19 pandemic has been the biggest factor affecting sports media-rights markets in 2020, forcing rights-holders almost everywhere into rebates and renegotiations.

The 2020 edition of the Dubai Globe Soccer Awards will be streamed live, here on sportbusiness.com, on December 27

Rights-holders and sponsors showed differing levels of flexibility this year as the Covid-19 pandemic forced them to review contractual obligations and rights commitments. SportBusiness Sponsorship editor Matthew Glendinning looks at the way the industry responded to the crisis