The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
Patching-up with athletes, proving health benefits to hosts – what 2020 holds for World Athletics CEO Jon Ridgeon
World Athletics faces many challenges in increasing the exposure and awareness of the sport beyond its traditionally affluent participant base. Chief executive John Ridgeon tells Kelvin Tan what their gameplan for 2020 is, and why Asia matters.
As the new year begins, figures from across the industry predict the technological innovations, content initiatives and hosting strategies that will be making the news in 2020
Amazon’s Premier League debut, the Women’s World Cup, and the NBA’s grassroots investment | 2019 in review
As 2019 draws to a close, the SportBusiness editorial team and figures from across the industry pick out some of the seminal moments from a year that included a Fifa Women’s World Cup, the conclusion o…
The Uruguayan Football Federation (AUF) has received two bids for the domestic broadcast rights to its national team’s qualifying games for the 2022 World Cup, according to media reports in the country.
League continues to strike ties with fashion and culture brands
Spanish banking group Santander has agreed a deal with the International Motorcycling Federation (FIM) to support its Sidecar World Championship
A new independent action sports operator and media company has been formed through a deal between investment firms The Raine Group and Causeway Media Partners, with backing from commercial finance company…
Velon’s anti-trust case against UCI highlights shifting sands of rights-holder and governing body relations
When Velon announced that it had filed an anti-trust case with the European Commission against the UCI, in September, it exposed a fault line that had long been threatening to send shockwaves through cycling. Adam Nelson speaks with the organisation's chief executive, Graham Bartlett, about the implications of the case for the sport.
João Félix, Ryan Giggs and Miralem Pjanic set for the Dubai Globe Soccer Awards as Best Partnership Award makes debut
João Félix of Atlético Madrid Will be joined by football legends Ryan Giggs and Miralem Pjanić on stage at the 11th edition of the annual Dubai Globe Soccer Awards, organised in partnership with Dubai Spo…
Fifa's former director of marketing and current FIH chief executive Thierry Weil looks back on a year in which the hockey federation launched its own OTT platform and outlines his plans to monetise the new service. Ben Cronin reports.
“Our share of voice during the Women’s World Cup was extraordinary,” Adrian Farina, head of marketing, Visa, Europe
Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
As dedicated facilities are becoming more commonplace, Rick Snider looks at how sports venues are becoming more adaptive for autistic people.
“We can no longer rely on the Ryder Cup, and in this cycle we will not” | Keith Pelley, European Tour
European Tour chief executive Keith Pelley talks about his plans to diversify the organisation ahead of the season-ending DP World Tour Championship in Dubai. Ben Cronin reports
Liverpool FC’s legal dispute with New Balance has provided unprecedented insights into the minutiae of a modern Premier League kit supplier agreement. Ben Cronin looks at some of the details from the case and examines what they say about the club and the brands involved.
FeedConstruct expands its Live Scouting offering with a new tool for accurate and in-depth basketball data collecting
Kevin McCullagh looks at oil company Shell's entrance into the realm of electric motor racing and how it is marketing its diversification into electric vehicle charging and other ‘new energy’ products.
Athlete activism has continued to chip away at the edifice of centralised marketing in recent weeks as the United States Olympic and Paralympic Committee (USOPC) and the British Olympic Association became…
Agag’s political skills make way for Reigle’s audience acumen as Formula E tries to build on first ever profit
Former Manchester United executive Jamie Reigle replaced Alejandro Agag as the chief executive of Formula E this September with the Spaniard becoming the chairman of the electric racing series. The pair tell SportBusiness about their plans for the motorsport in their first joint interview since the leadership restructure.
“It’s a playground for us” | How SAP’s sponsorship of the WTA is driving innovation in technology and sport
Adam Nelson takes a closer look at how, through its sponsorship of the Women's Tennis Association, SAP's technology aims to analyse in-match performance.
We must never lose sight of the power of sport to bring people together across a political divide, engage and inspire young people to get active and share positive experiences, and bring communities together.
Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.
Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.
SportBusiness highlights seven individuals who have made major contributions to the sports media sector in the past 12 months ahead of next week's Sportel Conference in Monaco.