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Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.

As dedicated facilities are becoming more commonplace, Rick Snider looks at how sports venues are becoming more adaptive for autistic people.

European Tour chief executive Keith Pelley talks about his plans to diversify the organisation ahead of the season-ending DP World Tour Championship in Dubai. Ben Cronin reports

世界橄榄球联合会宣布,在2027年和2031年的橄榄球世界杯申办中将再度采用联合公布策略,有可能采取类似的方式将老牌橄榄球强国与新兴国家配对。

一级方程式赛车和国际汽车联合会(FIA)于周四透露了将从2021赛季起全面改革赛车锦标赛的一系列新规则,其中预算帽将被首次引入到这项赛事。

Racecourse Media Group, the holding company responsible for media and data rights distribution to a host of UK racecourses, has reported a “hugely encouraging” uptake from broadcasters for the International Tro…

Player-driven media platform becomes part of diverse digital media holding company

The International Equestrian Federation (FEI) has budgeted a total of CHF30.2m (€27.1m/$30m) in commercial revenues in 2020, with the lion’s share continuing to stem from sponsorship agreements.

Spanish department store group El Corte Inglés has signed with Kosmos Tennis as a sponsor of the Davis Cup finals.

Features

Liverpool FC’s legal dispute with New Balance has provided unprecedented insights into the minutiae of a modern Premier League kit supplier agreement. Ben Cronin looks at some of the details from the case and examines what they say about the club and the brands involved.

FeedConstruct expands its Live Scouting offering with a new tool for accurate and in-depth basketball data collecting

Kevin McCullagh looks at oil company Shell's entrance into the realm of electric motor racing and how it is marketing its diversification into electric vehicle charging and other ‘new energy’ products.

Athlete activism has continued to chip away at the edifice of centralised marketing in recent weeks as the United States Olympic and Paralympic Committee (USOPC) and the British Olympic Association became…

Former Manchester United executive Jamie Reigle replaced Alejandro Agag as the chief executive of Formula E this September with the Spaniard becoming the chairman of the electric racing series. The pair tell SportBusiness about their plans for the motorsport in their first joint interview since the leadership restructure.

Adam Nelson takes a closer look at how, through its sponsorship of the Women's Tennis Association, SAP's technology aims to analyse in-match performance.

We must never lose sight of the power of sport to bring people together across a political divide, engage and inspire young people to get active and share positive experiences, and bring communities together.

Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.

Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.

SportBusiness highlights seven individuals who have made major contributions to the sports media sector in the past 12 months ahead of next week's Sportel Conference in Monaco.

The Badminton World Federation has launched a format variation, aimed at capturing new players and viewers. Badminton World Federation Secretary-General Thomas Lund tells SportBusiness' Asia editor Kelvin Tan what's next for Air Badminton.

Sportradar contends that Genius Sport's exclusive supplier deal with Football DataCo, the data rights-holder for the English Premier League, EFL and Scottish Football League is anti-competitive. Ben Cronin examines the dispute and asks what it means for the way rights-holders tender their data contracts.

The suspension of Endeavor's initial public offering for the second time in two months raises important questions for sports media and marketing. Frank Dunne examines these questions.

Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.

In an exclusive interview, Charlie Stillitano, executive chairman of Relevent Sports speaks to Callum McCarthy about the ICC, his attempts to bring LaLiga matches to the US and his deep-rooted passion for the sport.

We’re still some way off financial sustainability but it is clear that this has been the year in which women’s football finally secured its rightful place in the spotlight.

The International Ski Federation is ramping up its global engagement efforts as it builds towards Beijing 2022, with its secretary general, Sarah Lewis, describing China as “the biggest opportunity for winter sports in the last 50 years”. Adam Nelson reports on how FIS is using its digital strategy to encourage consumers to take to the slopes.

SailGP, the nation-versus-nation sailing league pioneered by Kiwi yachtsman Sir Russell Coutts and Oracle founder and chief executive Larry Ellison, made its British debut during Cowes week. SportBusiness spoke to Coutts after the event

World Rugby chief executive Brett Gosper tell Kevin Roberts about his hopes for the impact and legacy of the showpiece 2019 Rugby World Cup in Japan at the tail end of a year when plans for a global Nations Championship foundered on the rocks of resistance from the sport’s established nations.