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The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…

Dominic Bliss talks to the executives at the helm of teqball, which has just received GAISF Observer Status, and the plans the fledgling sport has for its future.

World Athletics faces many challenges in increasing the exposure and awareness of the sport beyond its traditionally affluent participant base. Chief executive John Ridgeon tells Kelvin Tan what their gameplan for 2020 is, and why Asia matters.

As the new year begins, figures from across the industry predict the technological innovations, content initiatives and hosting strategies that will be making the news in 2020

As 2019 draws to a close, the SportBusiness editorial team and figures from across the industry pick out some of the seminal moments from a year that included a Fifa Women’s World Cup, the conclusion o…

The Uruguayan Football Federation (AUF) has received two bids for the domestic broadcast rights to its national team’s qualifying games for the 2022 World Cup, according to media reports in the country.

League continues to strike ties with fashion and culture brands

Spanish banking group Santander has agreed a deal with the International Motorcycling Federation (FIM) to support its Sidecar World Championship

A new independent action sports operator and media company has been formed through a deal between investment firms The Raine Group and Causeway Media Partners, with backing from commercial finance company…

Features

When Velon announced that it had filed an anti-trust case with the European Commission against the UCI, in September, it exposed a fault line that had long been threatening to send shockwaves through cycling. Adam Nelson speaks with the organisation's chief executive, Graham Bartlett, about the implications of the case for the sport.

João Félix of Atlético Madrid Will be joined by football legends Ryan Giggs and Miralem Pjanić on stage at the 11th edition of the annual Dubai Globe Soccer Awards, organised in partnership with Dubai Spo…

Fifa's former director of marketing and current FIH chief executive Thierry Weil looks back on a year in which the hockey federation launched its own OTT platform and outlines his plans to monetise the new service. Ben Cronin reports.

Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…

Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.

As dedicated facilities are becoming more commonplace, Rick Snider looks at how sports venues are becoming more adaptive for autistic people.

European Tour chief executive Keith Pelley talks about his plans to diversify the organisation ahead of the season-ending DP World Tour Championship in Dubai. Ben Cronin reports

世界橄榄球联合会宣布,在2027年和2031年的橄榄球世界杯申办中将再度采用联合公布策略,有可能采取类似的方式将老牌橄榄球强国与新兴国家配对。

一级方程式赛车和国际汽车联合会(FIA)于周四透露了将从2021赛季起全面改革赛车锦标赛的一系列新规则,其中预算帽将被首次引入到这项赛事。

Liverpool FC’s legal dispute with New Balance has provided unprecedented insights into the minutiae of a modern Premier League kit supplier agreement. Ben Cronin looks at some of the details from the case and examines what they say about the club and the brands involved.

FeedConstruct expands its Live Scouting offering with a new tool for accurate and in-depth basketball data collecting

Kevin McCullagh looks at oil company Shell's entrance into the realm of electric motor racing and how it is marketing its diversification into electric vehicle charging and other ‘new energy’ products.

Athlete activism has continued to chip away at the edifice of centralised marketing in recent weeks as the United States Olympic and Paralympic Committee (USOPC) and the British Olympic Association became…

Former Manchester United executive Jamie Reigle replaced Alejandro Agag as the chief executive of Formula E this September with the Spaniard becoming the chairman of the electric racing series. The pair tell SportBusiness about their plans for the motorsport in their first joint interview since the leadership restructure.

Adam Nelson takes a closer look at how, through its sponsorship of the Women's Tennis Association, SAP's technology aims to analyse in-match performance.

We must never lose sight of the power of sport to bring people together across a political divide, engage and inspire young people to get active and share positive experiences, and bring communities together.

Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.

Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.

SportBusiness highlights seven individuals who have made major contributions to the sports media sector in the past 12 months ahead of next week's Sportel Conference in Monaco.