The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.
In association with Genius Sports
Tim Crow on how Tiger’s comeback win at Augusta has created yet another aspect for sport’s most multi-faceted personality – and brought Jack Nicklaus back into the picture.
International Boxing Association (Aiba) interim president Mohamed Moustahsane has said the governing body is confident of its position in the Olympic Movement, as the International Olympic Committee (IOC)…
French prosecutors have recommended that former International Association of Athletics Federations (IAAF) president Lamine Diack, along with other ex-officials of the world governing body, stand trial…
Infront, the Zug-based sports marketing company, has launched a ‘digitally native’ direct-to-consumer operation to connect brands and sports rights-holders to fans around the world. iX.co
In association with Genius Sports
Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.
As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.
PSG and Schalke pioneer football club involvement in esports PSG targeting Asian youth, Schalke broadening European brand Both clubs believe gaming is the future of entertainment
In association with Sportradar
Documentaries going behind the scenes with sports teams and athletes are riding a wave of popularity. SportBusiness interviewed Mike Antinoro, senior vice-president at IMG Original Content, executive producer on series including Being Serena, First Team: Juventus and All or Nothing: Manchester City, to find out what’s behind the surge in interest and how the shows are put together.
Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.
As ESPN’s X Games prepares for a series of international editions, Dominic Bliss looks into what the event learned after its previous global push and subsequent retrenchment.
Women’s World Cup currently has two-tier sponsorship model Global Partner tier includes sponsorship rights to all Fifa events
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.
The rise of the Big Eventer is the sports business story of the last decade.
James Barclay, Jaguar Racing | “Formula E is the perfect platform to tell the world about our electrification expertise”
Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.
Harvesting and monetising athlete biometrics looks to be the ultimate ambition of sport’s obsession with data. Early movers in this space discuss the opportunities and risks ahead.
Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.
Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships D