Toyota is said to be planning to terminate its global sponsorship deal with the IOC after Paris 2024, demonstrating continuing difficulties rights-holders have identifying and retaining sponsors from the sector.

TKO Live Events Strategy Team to create what is claimed will be one of the strongest live events portfolios in sports and entertainment.

Chinese electric car brand Zeekr is looking to fill major marketing and brand positions in Europe as it backs an awareness drive that includes sponsorship of the Diamond League

News of the administration at Cazoo, the online car dealer which once listed on the New York Stock Exchange with an $8bn valuation, deals a final blow to the remnants of an already decimated sponsorship portfolio.

Fanatics has agreed a multi-year deal with the R&A to take over the golf organisation’s physical and online retail operations.

MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.

Organisers of Paris’ Paralympics have launched an advertising campaign in a bid to boost slow-moving ticket sales for different sports in recent months.

Stats Perform has agreed a deal for international betting streaming rights to the English Football League in all markets except the Americas, SportBusiness understands

News of the production of three Olympic focused documentaries on Netflix is further evidence of the IOC's attempts to better engage an audience in between Games.

Volleyball World, the sport's commercial entity, has signed its first global betting sponsor covering both its indoor and beach disciplines, a five-year agreement with 1xBet.

A 78-per-cent jump in Sportradar’s Q1 sports rights costs on the back of its new ATP agreement and first season of an NBA extension contributed to a narrow net loss but the company claims to be already f…

Fifa has approved plans for its first Women’s Club World Cup and in a potentially ground-breaking move, set up a working party to review rules that currently block the staging of club matches overseas.

Netflix has made its first move into live American football and struck its first agreement with a major sports league, today (Wednesday) announcing a three-season deal with the NFL

Czech agency Pragosport has been awarded the international betting video rights to the top two Czech football leagues from 2024-25 to 2028-29

The merging of Endeavor’s OpenBet and IMG Arena has led to a high-profile casualty as Max Wright, who has been with IMG for 11 years, negotiating various betting rights deals with sports bodies, leaves the company.

The Confederation of African Football is planning to introduce virtual overlay advertising at its events for the first time and has invited suppliers to submit bids for the contract, SportBusiness understands.

World Rugby is increasingly looking to unbundle commercial rights to the women’s game, following similar steps taken by Fifa and Uefa in recent years, but believes that bundled rights deals “still make sense” in certain markets.

Formula 1's revenue broke the $500m (€465.7m) barrier for the first quarter of this year, with the addition of an extra race in the period and strong performances across all three main revenue drivers paying dividends.