Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.
Platform was already stepping up work in traditional sports, providing alternate coverage for the likes of the NFL Interactivity providing crucial fan engagement tool during sport’s shutdown
The race’s popularity among young fans, both new and existing, has shown F1’s senior executives that video games and esports can be central to engaging under-25s.
As part of a series of video interviews by SportBusiness looking at the impact of the Covid-19 pandemic, Kevin McCullagh speaks exclusively to Matt Pound, marketing director of the International Table Tennis Federation.
Barry Hearn, the event promoter and founder and chairman of the Matchroom Sport agency, is recovering after suffering a heart attack on Sunday
Football streaming platform MyCujoo is offering pay-per-view coverage of today’s Belarus Cup semi-finals after striking a rights agreement covering 47 territories.
World Athletics has postponed the bidding processes for all 2023 World Athletics Series events due to the Covid-19 pandemic
Motorcycling series MotoGP is depending on the loyalty of its sponsors and the added value of it esports proposition to help it through the Covid-19 crisis
The future of Formula 1 is an uncertain one, as the Covid-19 pandemic wreaks havoc on its schedule. Christian Sylt looks at the options for the motorsport.
Global agency president looks to work through current public health crisis, plan ahead for return of sports industry to full activity
‘Stop broadcasting, start interacting’ | The importance of digital engagement during sport’s shutdown
Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.
Paul Garbett | French Open the first ‘land grab’ as the sporting calendar is ripped up by coronavirus
Paul Garbett, associate director at CSM Sport & Entertainment, gives his view on the impact and opportunities of a dramatically changed post-coronavirus sporting calendar.
Health and duty of care considerations override rights commitments as sports seek Covid-19 legal advice
UK law firms acting for clients in the sports industry say they are dealing with an unprecedented demand for advice after the Covid-19 outbreak caused the widespread cancellation of sporting events.
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DAZN and Eleven are striving to please consumers with their flexible, multi-platform, low-cost products. But they are finding that fans generally want sports content the way they've always had it: live and in their living room.
Eurosport Events' partnership with the UCI is its first outside of motorsports. Andrew Georgiou, Eurosport president, tells Adam Nelson about his plans to extend the reach of the broadcaster's events promotion arm even further.
SportBusiness' Kevin Roberts reflects on the latest developments in sport due to the spread of the coronavirus, and where our priorities should lie.
Veteran golf writer M. James Ward says the arrival of the Premier Golf League brings far more questions than answers to golf and the sports industry at large
US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.
With the coronavirus outbreak influencing resulting in the postponement or cancellation of more and more sporting events, former NFL, MLB, NBA, and NHL senior executive Andy Dolich looks at other potential issues that could affect various sporting competitions.
Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
Four years from its launch, OTT broadcaster DAZN is blazing a trail for sports streaming services around the world. Chief executive Simon Denyer reflects on the first years of operation and the potential challenges from tech companies moving into sport and major rights-holders going it alone.
Rick Burton, David B. Falk Professor of Sport Management at Syracuse University and former commissioner of Australia’s National Basketball League, outlines that while we have historically acknowledged the need for inclusivity in sport, the road toward complete equality is still too long.
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.