The video gaming industry is thriving at the minute, but that doesn't mean esports is thriving, too. Callum McCarthy looks at why.
Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.
Mark Waller, managing director, sales and marketing, McLaren F1, talks about the difficult decision to furlough some staff members during the Covid-19 pandemic and argues the case for an even lower team cost cap in Formula 1.
Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.
Platform was already stepping up work in traditional sports, providing alternate coverage for the likes of the NFL Interactivity providing crucial fan engagement tool during sport’s shutdown
The race’s popularity among young fans, both new and existing, has shown F1’s senior executives that video games and esports can be central to engaging under-25s.
As part of a series of video interviews by SportBusiness looking at the impact of the Covid-19 pandemic, Kevin McCullagh speaks exclusively to Matt Pound, marketing director of the International Table Tennis Federation.
The future of Formula 1 is an uncertain one, as the Covid-19 pandemic wreaks havoc on its schedule. Christian Sylt looks at the options for the motorsport.
Global agency president looks to work through current public health crisis, plan ahead for return of sports industry to full activity
‘Stop broadcasting, start interacting’ | The importance of digital engagement during sport’s shutdown
Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.
Paul Garbett | French Open the first ‘land grab’ as the sporting calendar is ripped up by coronavirus
Paul Garbett, associate director at CSM Sport & Entertainment, gives his view on the impact and opportunities of a dramatically changed post-coronavirus sporting calendar.
Health and duty of care considerations override rights commitments as sports seek Covid-19 legal advice
UK law firms acting for clients in the sports industry say they are dealing with an unprecedented demand for advice after the Covid-19 outbreak caused the widespread cancellation of sporting events.
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SportBusiness, the leading provider of news, analysis, data and insight to businesses working in the multi-billion dollar sports industry, today announces the launch of a new, redesigned homepage putting…
The MAPFRE AM asset management fund thinks European football stocks are undervalued in comparison with US franchises. Equity portfolio manager Luis García Álvarez explains why the company is taking a bet on Ajax and Olympic Lyon