Olympic Games
“People have to perceive the value of the Olympics beyond just the Games” | Matt Carroll, Australian Olympic Committee
Opinion | Why it’s time for a stripped-back Olympics in 2032
Former Synergy chief executive Tim Crow argues the International Olympic Committee has little to lose and everything to gain by taking on the financial burden of a smaller, smarter Olympic Games.
Winter of discontent | IOC hopes reboot of candidature process will attract more 2026 Games bids
The IOC is revamping its bidding process for the Olympic Games. Mark Bisson finds out how the new framework will work for the governing body and bidding cities.
SportBusiness International October/November 2017
IOC Dual Award | Winners & Losers – Part 5: SPORTS FEDERATIONS
In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.
IOC Dual Award | Winners & Losers – Part 4: BID CONSULTANCIES
In the fourth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how the award could potentially affect the event bidding industry.
IOC Dual Award | Winners & Losers – Part 3: EUROSPORT
In the third of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin speaks to Eurosport chief executive Peter Hutton about how the broadcaster has fared in the deal.
IOC Dual Award | Winners & Losers – Part 2: THOMAS BACH AND THE IOC
In the second part of a series articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how Thomas Bach and the IOC handled the dual award of the 2024 and 2028 Summer Games.
IOC Dual Award | Winners & Losers – Part 1: CITIES
In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.
Opinion | An Olympic decision for a changing world
Kevin Roberts on the conclusion of the race to stage the 2024 and 2028 Olympic Games.
‘Story doing’ | The B2B activations that are transforming sports sponsorship
B2B and technology brands are leading a shift in sponsorship from storytelling to 'storydoing'. Andy Fry reports on a sector that is critical to the future of sport.
Games over | The dual award of the 2024 and 2028 Olympics could signal the end of bidding as we know it
IOC president Thomas Bach has described the expected double award of the 2024 and 2028 Games as a “golden opportunity”, but is it also the start of a new era for the Olympic Games bidding process? Mark Bisson reports.
