Olympic Games

Latest Features

Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.

Former Synergy chief executive Tim Crow argues the International Olympic Committee has little to lose and everything to gain by taking on the financial burden of a smaller, smarter Olympic Games.

The IOC is revamping its bidding process for the Olympic Games. Mark Bisson finds out how the new framework will work for the governing body and bidding cities.

In this issue we cover the following: SEAN BRATCHES – Formula One’s new commercial chief speaks exclusively to SportBusiness International NEW M

In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.

The International Triathlon Union was moved to reduce the length of the running section of a test event in Tokyo today (Thursday) due to concerns over the heat

The International Olympic Committee (IOC) has expressed “serious concerns” at a new sports law proposed by the Italian Olympic Committee (CONI) and has issued the body with a suspension warning over the…

The organising committee for the Tokyo 2020 Olympic and Paralympic Games has played down reported concerns about the number of available hotel rooms in the city by insisting to SportBusiness today (Tuesday)…

French Polynesia is one of five destinations to have officially applied to host surfing events during the 2024 summer Olympic Games in Paris

Features

In the fourth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how the award could potentially affect the event bidding industry. 

In the third of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin speaks to Eurosport chief executive Peter Hutton about how the broadcaster has fared in the deal.

In the second part of a series articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how Thomas Bach and the IOC handled the dual award of the 2024 and 2028 Summer Games.

In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.

Kevin Roberts on the conclusion of the race to stage the 2024 and 2028 Olympic Games.

B2B and technology brands are leading a shift in sponsorship from storytelling to 'storydoing'. Andy Fry reports on a sector that is critical to the future of sport.

IOC president Thomas Bach has described the expected double award of the 2024 and 2028 Games as a “golden opportunity”, but is it also the start of a new era for the Olympic Games bidding process? Mark Bisson reports.

With a series of new mixed gender relays and team events added to the schedule, the programme for Tokyo 2020 has been hailed as “a real step-change in the Olympic programme”. But, asks Mark Bisson, will it be enough to win over a new generation of Olympic Games enthusiasts?

With Los Angeles and Paris now both looking almost certain to host the Olympic Games during the 2020s, Mark Bisson assesses which is most likely to get the nod for 2024.

In this week's China sports industry round-up: Chinese Basketball Association details plans for two senior national teams; AC Milan's takeover saga reaches conclusion; Lander Sports pulls out of Southampton deal; Reading could be denied Premier League entry; and more.

Kevin Roberts finds out what lessons Budapest has learned from its failed Olympics bid and whether another tilt at the Games is likely.

The benefits of staging the Olympic Games are not being sold persuasively enough, according to Kevin Roberts.

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.

Mark Dreyer returns with his weekly round-up of sports business stories from China

In the ‘fake news’ era, sport has an opportunity to be seen as a bastion of authenticity for brands, according to Kevin Roberts.