Olympic Games
Latest Features
Tokyo 2020’s promise to be “the most innovative” Olympics in history takes shape
How Tokyo 2020 smashed the domestic sponsorship record for the Olympics
“People have to perceive the value of the Olympics beyond just the Games” | Matt Carroll, Australian Olympic Committee
Opinion | Why it’s time for a stripped-back Olympics in 2032
Former Synergy chief executive Tim Crow argues the International Olympic Committee has little to lose and everything to gain by taking on the financial burden of a smaller, smarter Olympic Games.
SportBusiness International October/November 2017
Decision on Tokyo Olympics spectators ‘around March 25’
IOC to enter talks with ‘preferred candidate’ Brisbane for 2032 Olympics
IOC Executive Board proposes new 2020+5 strategic roadmap
Tokyo 2020 president Mori resigns over sexist comments
Features
IOC Dual Award | Winners & Losers – Part 5: SPORTS FEDERATIONS
In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.
IOC Dual Award | Winners & Losers – Part 4: BID CONSULTANCIES
In the fourth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how the award could potentially affect the event bidding industry.
IOC Dual Award | Winners & Losers – Part 3: EUROSPORT
In the third of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin speaks to Eurosport chief executive Peter Hutton about how the broadcaster has fared in the deal.
IOC Dual Award | Winners & Losers – Part 2: THOMAS BACH AND THE IOC
In the second part of a series articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how Thomas Bach and the IOC handled the dual award of the 2024 and 2028 Summer Games.
IOC Dual Award | Winners & Losers – Part 1: CITIES
In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.
Opinion | An Olympic decision for a changing world
Kevin Roberts on the conclusion of the race to stage the 2024 and 2028 Olympic Games.
‘Story doing’ | The B2B activations that are transforming sports sponsorship
B2B and technology brands are leading a shift in sponsorship from storytelling to 'storydoing'. Andy Fry reports on a sector that is critical to the future of sport.
Games over | The dual award of the 2024 and 2028 Olympics could signal the end of bidding as we know it
IOC president Thomas Bach has described the expected double award of the 2024 and 2028 Games as a “golden opportunity”, but is it also the start of a new era for the Olympic Games bidding process? Mark Bisson reports.
Millennial Games | Tokyo 2020 programme finally delivers the focus on youth long promised by the IOC
Budapest | Olympic dream lives to fight another day
Opinion | Olympic bidding
REPORT | The Future of Olympic Games Media Consumption – Executive Summary
Opinion | Don’t shoot the messenger
Off the mark | The Olympic Channel
Olympic broadcasting | Discovery well on road to commercialising the Games
Alibaba and the IOC | What the deal means for the TOP programme
Bid to win | Does the IOC bidding process need further reform?
Opinion | Sport can provide antidote to insularity of Trump
Brexit and the election of Donald Trump suggest a world that is rejecting globalisation. But sport can provide a counterbalance and an antidote to an an increasingly inward looking planet, says Kevin Roberts.
Opinion | European sports industry has ‘an antipathy’ to tech start-ups
Technology may be shaping the future of sport but SnapRapid CEO Russell Glenister thinks there is a deeply ingrained conservatism towards tech start-ups in European sports organisations.