Olympic Games

Latest Features

In the third of a trilogy of interviews with the Tokyo 2020 organising committee, SportBusiness speaks to Hideyo Hirata, head of the innovation promotion office and deputy executive director of technology services.

In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.

Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.

Former Synergy chief executive Tim Crow argues the International Olympic Committee has little to lose and everything to gain by taking on the financial burden of a smaller, smarter Olympic Games.

In this issue we cover the following: SEAN BRATCHES – Formula One’s new commercial chief speaks exclusively to SportBusiness International NEW M

Danish government-owned broadcaster TV2 and public-service broadcaster DR have agreed sub-licensing deals with media company Discovery for rights to the 2022 winter Olympics in Beijing and the 2024 summer…

Chinese officials have poured cold water on reports last week that the cities of Chengdu and Chongqing were lining up a bid for the 2032 edition of the summer Olympic Games

Vincenzo Spadafora, Italy’s Minister for Sport and Youth Policies, has promised "autonomy" for the country’s Olympic committee, in response to International Olympic Committee president Thomas Bach’s threa…

Japan will lessen Covid-19 immigration curbs for athletes traveling to the country for competition or training in the run-up to next year’s Tokyo Olympics and Paralympics, government sources said.

Features

In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.

In the fourth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how the award could potentially affect the event bidding industry. 

In the third of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin speaks to Eurosport chief executive Peter Hutton about how the broadcaster has fared in the deal.

In the second part of a series articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin looks at how Thomas Bach and the IOC handled the dual award of the 2024 and 2028 Summer Games.

In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.

Kevin Roberts on the conclusion of the race to stage the 2024 and 2028 Olympic Games.

B2B and technology brands are leading a shift in sponsorship from storytelling to 'storydoing'. Andy Fry reports on a sector that is critical to the future of sport.

IOC president Thomas Bach has described the expected double award of the 2024 and 2028 Games as a “golden opportunity”, but is it also the start of a new era for the Olympic Games bidding process? Mark Bisson reports.

With a series of new mixed gender relays and team events added to the schedule, the programme for Tokyo 2020 has been hailed as “a real step-change in the Olympic programme”. But, asks Mark Bisson, will it be enough to win over a new generation of Olympic Games enthusiasts?

Kevin Roberts finds out what lessons Budapest has learned from its failed Olympics bid and whether another tilt at the Games is likely.

The benefits of staging the Olympic Games are not being sold persuasively enough, according to Kevin Roberts.

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.

In the ‘fake news’ era, sport has an opportunity to be seen as a bastion of authenticity for brands, according to Kevin Roberts.

SportBusiness International reflects on the first six months of the Olympic Channel and explores what the future could hold for the International Olympic Committee initiative.

With exactly one year to go until the start of the Pyeongchang winter Olympics, Robin Jellis found out how Discovery Communications is commercialising its groundbreaking rights deal for the Games.

Andy Fry looks at Alibaba's TOP partnership deal with the IOC and what it means for the Olympic Movement.

The bidding procedure for the Olympic Games is once again coming under the spotlight. Mark Bisson gauges the mood for further changes to the process.

Brexit and the election of Donald Trump suggest a world that is rejecting globalisation. But sport can provide a counterbalance and an antidote to an an increasingly inward looking planet, says Kevin Roberts.

Technology may be shaping the future of sport but SnapRapid CEO Russell Glenister thinks there is a deeply ingrained conservatism towards tech start-ups in European sports organisations.