Olympic Games


Stephen Cannon from the Atlanta Falcons and Scott O'Neil, CEO of the Philadelphia 76ers, were amongst the speakers when SportBusiness asked the questions at the Leaders Sport Business Summit.  

From Hamburg’s nein to the Roman ruins of Italy’s bid, why does the public appear to be increasingly sceptical of the benefits of its city hosting the Olympic Games? SportBusiness International investigates.

If a brand wants to sell to a mass market, sport delivers the eyeballs like nothing else writes Kevin Roberts. It’s why companies pay megabucks for spots around the Super Bowl, an event that is now routinely used to debut fresh creative work and which has, in the last decade or so, become a combative arena for the ad agencies, as well as competing teams.

In May, International Olympic Committee president Thomas Bach was unequivocal in his stance on doping. “Protecting the clean athletes is a top priority of the IOC,” he said. “Protecting the clean athletes means on the other hand zero tolerance against doping cheats and their entourage.” Two months later Bach, and the IOC, were faced with a headache that he and the Olympic Movement could certainly have done without.

So once again the experts got it right. It may have gone too close to the wire for comfort, but when it really mattered, Rio delivered as an Olympic host city. Once the cameras started to roll, Rio gave the world unforgettable images and indelible memories of some great sporting moments.

A two-year window of opportunity presented by hosting sport’s two biggest events in quick succession has turned into a damage limitation exercise for Brazil. SportBusiness International assesses the political and economic turmoil that has accompanied the build-up to this month’s Rio Olympics.

Kevin Roberts argues that the greater good of the Olympic Games would have been best served by a blanket exclusion of Russian athletes at Rio 2016. 

The turmoil of 2016 was difficult to envisage when Rio upset the odds to land hosting rights to this summer’s Olympic Games.

As the national broadcaster for the host country at the London 2012 Olympic Games, the BBC set the bar high.

Back in 1960 Olympic broadcast rights sold for $1.2m. Now, with thousands of hours of quality content on a range of platforms, leading broadcasters contribute billions of dollars to the IOC coffers. Kevin Roberts reports.

Olympic Broadcasting Services is the host broadcast organisation set up in 2001 by the IOC to ensure consistency and quality of delivery of the Games to rightsholding broadcasters worldwide. Here Mark Wallace, chief content officer at OBS, answers key questions about the massive Rio 2016 broadcast operation.

Since 1988 NBC has been the Olympic rights-holder for the US, paying more for those rights than any other broadcaster. So how does executive producer Jim Bell view the upcoming Rio Games?

Just in case you were too busy to notice, June 23 was Olympic Day, held to mark the founding of the International Olympic Committee by Baron Pierre de Coubertin back in 1894.

Five international federations are set to add their sports to the Tokyo 2020 Games programme, but what are the implications for them and the Olympic movement? SportBusiness International reports.

Broadcasting information from London 2012, Sochi 2014 and Rio 2016 Olympic and Paralympic Games.

Consumers in the US and Great Britain (GB) may show strong levels of recognition of long-standing Olympic sponsors, but that does not necessarily make them want to buy their products according to a survey carried out by SMG Insight in association with SportBusiness International.

Coca-cola's director of global sport, Peter Franklin, talks about the brand’s use of highly connected influencers to create relationships.

International Olympic Committee marketing chief Timo Lumme talks to Kevin Roberts about the continued evolution of the TOP programme, the opportunities created by technology and what to look out for at Rio 2016.

Is the saga surrounding the development of the main stadium for the Tokyo 2020 Olympic Games finally at an end? SportBusiness International reports.