Olympic Games
Features
Video | What are the biggest opportunities and threats in sport?
Stephen Cannon from the Atlanta Falcons and Scott O'Neil, CEO of the Philadelphia 76ers, were amongst the speakers when SportBusiness asked the questions at the Leaders Sport Business Summit.
Popular movements, public polls and why Rome voted against the Olympics
From Hamburg’s nein to the Roman ruins of Italy’s bid, why does the public appear to be increasingly sceptical of the benefits of its city hosting the Olympic Games? SportBusiness International investigates.
Opinion | Why it is impossible to keep politics out of sport?
If a brand wants to sell to a mass market, sport delivers the eyeballs like nothing else writes Kevin Roberts. It’s why companies pay megabucks for spots around the Super Bowl, an event that is now routinely used to debut fresh creative work and which has, in the last decade or so, become a combative arena for the ad agencies, as well as competing teams.
The Big Debate | Has the credibility of the Olympic Games been impacted by the handling of the Russian doping scandal?
In May, International Olympic Committee president Thomas Bach was unequivocal in his stance on doping. “Protecting the clean athletes is a top priority of the IOC,” he said. “Protecting the clean athletes means on the other hand zero tolerance against doping cheats and their entourage.” Two months later Bach, and the IOC, were faced with a headache that he and the Olympic Movement could certainly have done without.
Opinion | The Olympics might be over, but Rio needs to deliver on its Paralympic promises
So once again the experts got it right. It may have gone too close to the wire for comfort, but when it really mattered, Rio delivered as an Olympic host city. Once the cameras started to roll, Rio gave the world unforgettable images and indelible memories of some great sporting moments.
Country focus | Is Brazil ready for the world?
A two-year window of opportunity presented by hosting sport’s two biggest events in quick succession has turned into a damage limitation exercise for Brazil. SportBusiness International assesses the political and economic turmoil that has accompanied the build-up to this month’s Rio Olympics.
Opinion | Blanket ban should have been a no-brainer
Kevin Roberts argues that the greater good of the Olympic Games would have been best served by a blanket exclusion of Russian athletes at Rio 2016.
Country focus | The event hosting landscape in Brazil
The turmoil of 2016 was difficult to envisage when Rio upset the odds to land hosting rights to this summer’s Olympic Games.
Olympic Focus | Life after London
As the national broadcaster for the host country at the London 2012 Olympic Games, the BBC set the bar high.
Olympic Focus | The rights stuff
Back in 1960 Olympic broadcast rights sold for $1.2m. Now, with thousands of hours of quality content on a range of platforms, leading broadcasters contribute billions of dollars to the IOC coffers. Kevin Roberts reports.
Olympic Focus | Taking Rio to The World
Olympic Broadcasting Services is the host broadcast organisation set up in 2001 by the IOC to ensure consistency and quality of delivery of the Games to rightsholding broadcasters worldwide. Here Mark Wallace, chief content officer at OBS, answers key questions about the massive Rio 2016 broadcast operation.
Olympic Focus | Stars and rights forever
Since 1988 NBC has been the Olympic rights-holder for the US, paying more for those rights than any other broadcaster. So how does executive producer Jim Bell view the upcoming Rio Games?
Kevin Roberts | What can the 2016 Olympic Games do for divided nations?
Just in case you were too busy to notice, June 23 was Olympic Day, held to mark the founding of the International Olympic Committee by Baron Pierre de Coubertin back in 1894.
Moment in the spotlight | Implications of new Olympic sports
Five international federations are set to add their sports to the Tokyo 2020 Games programme, but what are the implications for them and the Olympic movement? SportBusiness International reports.
Olympic Focus | Broadcast figures
Broadcasting information from London 2012, Sochi 2014 and Rio 2016 Olympic and Paralympic Games.
Survey | Are consumers more likely to buy a product from an Olympic sponsor?
Consumers in the US and Great Britain (GB) may show strong levels of recognition of long-standing Olympic sponsors, but that does not necessarily make them want to buy their products according to a survey carried out by SMG Insight in association with SportBusiness International.
Olympics Focus | Coca-cola and real-time marketing
Coca-cola's director of global sport, Peter Franklin, talks about the brand’s use of highly connected influencers to create relationships.
Olympics Focus | Sponsors tell the story
International Olympic Committee marketing chief Timo Lumme talks to Kevin Roberts about the continued evolution of the TOP programme, the opportunities created by technology and what to look out for at Rio 2016.
The Tokyo stadium saga
Is the saga surrounding the development of the main stadium for the Tokyo 2020 Olympic Games finally at an end? SportBusiness International reports.