United Soccer League ready to lay down “bold” marker with local market strategy
USL executive vice president Court Jeske speaks to SportBusiness about the opportunities and challenges of the USL Championship's return in home venues amid the Covid-19 pandemic.
“It’s like having a Summer Olympics” | Orlando prepares for the arrival of NBA and MLS
Florida city ready to capitalize on its position as the epicenter of professional sports in the US this summer to rejuvenate its tourism industry and secure major sporting events. Bob Williams reports
Charles Schwab ready to seize its moment in spotlight as PGA Tour makes return
Multi-national financial services company will gain huge reach as the title sponsor of the first event back on the PGA Tour in the wake of the Covid-19 pandemic, writes Bob Williams
World TeamTennis poised to set significant precedent for staging events in front of fans
Mixed-gender professional tennis league will hold its entire season at The Greenbrier in West Virginia this summer, becoming one of the first sports events in US to be held in front of limited spectators. Bob Williams reports.
USA Weightlifting’s woes paint familiar picture for Olympic NGBs
US Olympic national governing body has suffered declining revenues and membership numbers since the onset of the health crisis but large financial reserves coupled with a move to put competitions and coaching courses onto digital platforms have stemmed losses.
LA Chargers leverage huge reach with “Bolt Up Your Small Business” initiative
The National Football League's Los Angeles Chargers, by offering a free team sponsorship through a new sweepstakes, are looking to reach out in a very different way to a local business community battered by the Covid-19 pandemic
Premier Lacrosse League embraces structural flexibility to salvage 2020 season
The Premier Lacrosse League has become the latest tour-based model to announce its comeback from the Cobid-19 shutdown. PLL chief operating officer Andrew Sinnenberg tells Bob Williams the opportunities and challenges of staging the PLL Championship Series.
How Professional Bull Riders has helped pave way for return of live sports in United States
Bull-riding circuit provides important test case after making Covid-19 comeback at event in rural Oklahoma. Bob Williams speaks to PBR CEO Sean Gleason about the opportunities and challenges of being a first-mover in the live-action return from the health crisis.
USA Rugby pushed to very brink following “absolutely catastrophic” Covid-19 crisis
USA Rugby sent shockwaves throughout the US sports industry, as well as the global rugby community, when it filed for bankruptcy in March. Bob Williams examines how the organization is looking to escape from its latest financial crisis.
“Remote production is extremely difficult” | Inside the NHL Player Gaming Challenge
The NHL will this week become the latest major sports organization to launch a players-only esports competition in an attempt to stay relevant and keep fans engaged. Bob Williams reports.
NBA H-O-R-S-E competition proves mixed success due to “unique” logistical challenges
Individual shooting competition was a bold and innovative attempt to stage a rare non-esports competition to keep fans engaged amid the hiatus but various weather and WiFi issues prove problematic. Bob Williams reports.
National Lacrosse League takes financial hit from sports shutdown but expands digital presence
The indoor lacrosse league, like other US sports properties, has taken a sizable blow from the ongoing Covid-19 pandemic. But it is looking to adapt quickly to change. Bob Williams reports.