Washington Spirit seeks new relevance with Clinton, Bush Hager among new investors
NWSL club is looking to gain new relevance on a local, national and international level by bringing in an expansive group of investors headlined by US presidential daughters Chelsea Clinton and Jenna Bush Hager.
NHL’s Lake Tahoe games poised to become league’s most spectacular outdoor event
It took the NHL just a matter of seconds before deciding that Lake Tahoe would be the ideal spot for an outdoor tentpole event. The logistical challenges, however, have been significant, explains NHL chief content officer Steve Mayer.
Nascar looks to expand reach, engage fans with Netflix sitcom ‘The Crew’
US stock car racing series is looking to engage its fanbase, attract new supporters, and extend relationships with commercial partners via a scripted comedy series. Bob Williams reports.
Tampa tourism leaders confident Covid-impacted Super Bowl will be “shot in the arm”
Rob Higgins, the Tampa Bay Super Bowl LV Host Committee president and CEO, tells SportBusiness about the challenges and opportunities of hosting the NFL championship game amid the pandemic.
Osaka investment reaps immediate rewards for North Carolina Courage
The announcement that the Japanese tennis star joined the NWSL team's ownership group resulted in significant global publicity, social-media engagement and sponsorship inquiries, majority owner Steve Malik tells SportBusiness.
Major League Lacrosse agrees to PLL merger to help the sport maintain growth
MLL commissioner Sandy Brown tells SportBusiness why he believes that "clear heads prevailed" in the unification of outdoor lacrosse in the States.
International Women’s Cup unveils plan to become direct rival to Relevent’s Women’s ICC
SportBusiness speaks to John Reynal, the founder of Onside and FXE Futbol, about the strategy behind the IWC and the potential threat of legal action from Relevent Sports.
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Nickelodeon, CBS Sports “Nick-ify” NFL playoff game to reach younger audience
Nickelodeon's broadcast of the NFL wild card game between the New Orleans Saints and Chicago Bears represents the latest – and most technically-advanced – attempt yet by the NFL and its media partners to attract younger fans.
Longs look to overcome short build-up time to make NWSL Kansas City immediate success
Chris and Angie Long tell SportBusiness about the opportunities and challenges of acquiring an NWSL expansion team in Kansas City just six months prior to the 2021 season.
Triller looks to transform pro boxing, company’s profile after success of Tyson fight card
Triller co-owner Ryan Kavanaugh tells SportBusiness how the Tyson-Jones fight came together and how the social media platform is looking to use live sports to compete in the short-form digital space.
Nascar ready for lift-off with revamped schedule, Michael Jordan as team owner
After successfully staging its 2020 season in the face of the Covid-19 pandemic, Nascar is primed to reach new heights next year. "We set a path that we wanted to be a leader,” Daryl Wolfe, Nascar's chief operations and sales officer, tells SportBusiness.