NBA renews Tissot deal, unveils F1 content partnership
The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015
Andretti Formula E brings in Avalanche as new title sponsor
Andretti Formula E has struck a multiyear agreement with blockchain contracts platform Avalanche to become the team's new title sponsor ahead of Andretti’s eighth season of the ABB FIA Formula E World C…
Premier Hockey Federation secures US rights deal with ESPN+
The Premier Hockey Federation has secured a major boost by securing an exclusive United States rights deal with ESPN+, covering all 60 regular-season games, the Isobel Cup playoffs and other special events.
USA Rugby unveils Rugby World Cup bid campaign branding, potential host cities
USA Rugby has officially unveiled its official bid campaign branding, as well as potential host cities, in its attempts to host the men’s Rugby World Cup in 2027 or 2031 and the women’s event in 2029.
Candy Digital unveils NFT marketplace, MLB postseason collectible series
Startup digital collectible company Candy Digital is looking to maintain momentum in the non-fungible token (NFT) industry by unveiling a beta platform where fans and consumers can directly purchase the …
Charlotte FC takes calculated risk with MGM reality series to increase brand awareness
Charlotte FC president Nick Kelly speaks to SportBusiness about the strategy behind 'Welcome To The Team' and the measures being taken to maintain the integrity of the MLS roster-building process.
NWSL appoints veteran soccer executive Messing as interim CEO
The National Women’s Soccer League has appointed veteran soccer executive Marla Messing as the organization's interim chief executive amid the search for a full-time commissioner.
MLB ‘plans’ nationwide in-market streaming service
Major League Baseball is reportedly planning to develop a nationwide streaming service that would allow subscribers across the United States to watch in-market games without the need for a cable television…
Baker retires from role as Pro Football Hall of Fame president
David Baker has announced that he is retiring from his position as president and executive director of the Pro Football Hall of Fame, a role he has occupied since January 2014
Wizards expand Israeli presence with Energix partnership
The National Basketball Association's Washington Wizards are expanding their presence in Israel by striking a deal with Israeli-based renewable energy company Energix
Baldwin vows to sell Washington Spirit amid player, fan pressure
Washington Spirit majority owner Steve Baldwin has reportedly told club investors that he plans to sell the National Women's Soccer League team amid widespread pressure from players and fans
Fifa unveils details of second visit to 2026 World Cup candidate cities
World governing soccer body Fifa has announced it will make a second visit to 2026 World Cup candidate host cities from October 21-November 1