Cleveland Indians to be rebranded Guardians for 2022 MLB season
Major League Baseball’s Cleveland Indians have been officially rebranded the Guardians after shedding the team's long-standing nickname which had been widely deemed as racially offensive.
Caesars, Saints on brink of finalizing $138m Superdome naming rights deal
United States-based casino operator Caesars Entertainment is on the brink of securing a $138m (€117.2
Ice Cube reiterates call on “archaic” Fiba to allow Big3 players to compete at Olympics
In the latest of a series of articles about the new sports making their debut at the Tokyo Olympics, Big3 co-founder Ice Cube speaks to SportBusiness about the wider opportunities for 3x3 basketball amidst the sport's Olympic debut, and why he thinks Big3 players should be allowed to compete at future Games. Bob Williams reports.
FC Barcelona to feature on ABC during opening weekend of 2021-22 LaLiga season
The opening weekend of the United States media rights deal between ESPN and LaLiga will be highlighted by the FC Barcelona v Real Sociedad match on August 15 being showcased on the main ABC network
Learfield IMG College rebranded as ‘Learfield’
The Learfield IMG College agency has unveiled a comprehensive rebrand, which includes a new logo and the shortening of its name to Learfield
Grubhub enters US sports landscape with Gold Cup partnership
US online food delivery service Grubhub has struck a deal with Concacaf to become the official food delivery partner of the 2021 Gold Cup, marking the company's first foray into a major sports partnership.
DraftKings debuts NFT marketplace with Autograph partnership
DraftKings, the Massachusetts-based fantasy sports and gaming operator, has entered the digital collectibles ecosystem with the development of a non-fungible tokens (NFT) marketplace
DeVos family acquires Orlando City, Pride minority stake as Wilfs seal takeover
The Wilf family, who are majority owners of the National Football League’s Minnesota Vikings, have officially completed their takeover of Major League Soccer’s Orlando City SC, National Women’s Soccer Leagu…
Relevent Sports suffers fresh setback in bid to stage international league matches in US
United States-based global soccer promoters Relevent Sports has suffered yet another legal blow in its repeated attempts to stage official international league matches on American soil
Tata Consultancy Services extends NYC Marathon title sponsorship through 2029
India-based tech company Tata Consultancy Services has secured a deal with New York Road Runners to extended its title sponsorship of the New York City Marathon until 2029
NBA approves Rodriguez, Lore as Timberwolves minority partners
Former Major League Baseball superstar Alex Rodriguez and his billionaire investment partner Marc Lore have been reportedly approved to acquire a minority stake in the National Basketball Association's…
IndyCar, NBC Sports seal multiyear US rights extension
The NTT IndyCar Series and NBC Sports have announced a multiyear extension of their domestic media rights agreement in the United States, which includes two races streamed exclusively on Peacock.