Bob Williams

Lacrosse

Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.
3x3 Basketball

After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.
Golf

Bob Williams examines the commercial success that has been gained from moving the PGA Championship from August to May.
American Football

Music at heart of experience as tourism chiefs try to set stage for bigger events Tennessee capital one of 17 US cities vying to make final cut for Fifa showpiece
Ice Hockey

NHL team broke e-commerce and in-venue merchandise records after first title in franchise history TV ratings and digital streaming minutes on NBC Sports Washington up significantly year-on-year
Basketball

Bob Williams investigates how the University of Maryland, Baltimore County is working to ensure its first-in-history victory over top seed Virginia in last year’s NCAA men’s basketball tournament is more than an ephemeral high.
Basketball

Hosting March Madness finale will cost MSFA nearly 12 times the amount to stage 2018’s Super Bowl LII Two large events at US Bank Stadium secured on back of $5.2
Motorsport

Organisers admit they 'lost their way' by alienating core fanbase TV ratings and attendances down significantly, while many sponsors have left
Ice Hockey

Mascot is most-followed on Twitter of all US major professional sports and collegiate teams Companies looking to partner with Flyers directly because they want association with Gritty
Football

MLS team averaged over 53,000 fans per game last year in just the club's second season Gate revenue on a par with teams in world's top-five leagues, says club president Eales
Basketball

'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers Broadcasts are also pilots for 'totally synchronised' sports betting programming
American Football

The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.
Football

MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium Mixed-use development with sportsbook planned to capitalise on sports betting legislation E
American Football

Securing ‘big global events’ is a primary aim of Mercedes-Benz Stadium ownership Hosting a semi-final of 2026 Fifa World Cup also in sights of $1.5bn
American Football

Core group organising three major events in as many years at Mercedes-Benz Stadium Super Bowl LIII staff have taken key learnings from 2018 college football title game at venue
American Football

Team using moment in spotlight to help fund construction of transformative new venue Key stakeholders will be invited to Atlanta; meetings with potential partners also arranged
Football

LaLiga  club  wants NWSL franchise to activate sponsors and ‘be different’ from rivals   North American  commercial partners brought in $99m of club’s $1bn revenue in 2017-18    Cancelled Miami ga
Tennis

Investment company looks to transform historic event after 25-year partnership with ITF Rakuten owner will provide financial backing and help create new app to engage fans
Ice Hockey

Fifty games moved to afternoons so they can be broadcast in primetime on continent Approximately 30 per cent of NHL players come from overseas
American Football

Wearable devices will enable biometric data to be used in-game  and  in real time for  wagering   App  has been created  that will allow gamblers to simultaneously watch a game and bet on it   Bonus structu