Bob Williams, US office

NWSL club is looking to gain new relevance on a local, national and international level by bringing in an expansive group of investors headlined by US presidential daughters Chelsea Clinton and Jenna Bush Hager.

It took the NHL just a matter of seconds before deciding that Lake Tahoe would be the ideal spot for an outdoor tentpole event. The logistical challenges, however, have been significant, explains NHL chief content officer Steve Mayer.

US stock car racing series is looking to engage its fanbase, attract new supporters, and extend relationships with commercial partners via a scripted comedy series. Bob Williams reports.

Rob Higgins, the Tampa Bay Super Bowl LV Host Committee president and CEO, tells SportBusiness about the challenges and opportunities of hosting the NFL championship game amid the pandemic.

The announcement that the Japanese tennis star joined the NWSL team's ownership group resulted in significant global publicity, social-media engagement and sponsorship inquiries, majority owner Steve Malik tells SportBusiness.

MLL commissioner Sandy Brown tells SportBusiness why he believes that "clear heads prevailed" in the unification of outdoor lacrosse in the States.

SportBusiness speaks to John Reynal, the founder of Onside and FXE Futbol, about the strategy behind the IWC and the potential threat of legal action from Relevent Sports.

Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.

Nickelodeon's broadcast of the NFL wild card game between the New Orleans Saints and Chicago Bears represents the latest – and most technically-advanced – attempt yet by the NFL and its media partners to attract younger fans.

Chris and Angie Long tell SportBusiness about the opportunities and challenges of acquiring an NWSL expansion team in Kansas City just six months prior to the 2021 season.

Triller co-owner Ryan Kavanaugh tells SportBusiness how the Tyson-Jones fight came together and how the social media platform is looking to use live sports to compete in the short-form digital space.

After successfully staging its 2020 season in the face of the Covid-19 pandemic, Nascar is primed to reach new heights next year. "We set a path that we wanted to be a leader,” Daryl Wolfe, Nascar's chief operations and sales officer, tells SportBusiness.