Nostalgia, internet, and investment | How Covid-19 fueled a sports trading card boom
Jason Howarth, Panini America's vice-president of marketing, tells SportBusiness how the industry has looked to capitalize on the rising popularity and value of trading cards
Athletes Unlimited looks to reimagine women’s sports with player-focused model
Start-up sports league organization has created a radical new model which firmly puts the focus firmly on athletes and not teams. Bob Williams reports.
49ers helping USA Cricket to push niche sport into the mainstream
USA Cricket is working with 49ers Enterprises, the investment arm of the San Francisco 49ers, in its bold attempts to popularize the sport in the country. USA Cricket chief executive Iain Higgins speaks to SportBusiness.
Sports sponsorships transform Hyperice’s profile and spur dramatic growth
Following partnerships with NBA, MLB, UFC, PGA Tour and numerous star athletes, the recovery and performance technology company has transformed its financial fortunes, as well as its domestic and international profile, this year. Bob Williams reports
Tennis Channel looks to become “Netflix of tennis” with domestic, international expansion
The Sinclair-owned outlet continues its rapid rise by becoming the exclusive home of the ATP Tour in US and debuting an international streaming service. Bob Williams reports.
NWHL ‘re-energized’ after revamping ownership structure to secure long-term stability
The women's ice hockey league has replaced its commissioner and is seeking independent ownership of all its teams to stabilize in the short term and sustainably grow in long run. Bob Williams reports
St. Louis City appoints chief experience officer to differentiate itself in MLS
MLS expansion club hires league's first CXO to put a significant emphasis on the fan experience in the club's development and to differentiate itself in a competitive and expanding league. Bob Williams reports
Montagliani: Gold Cup revamp to create excitement, unpredictability and a commercial lift
Concacaf president Victor Montagliani tells SportBusiness about the strategy behind the changes on and off the field for the region's flagship international competition, the Gold Cup.
Top Rank Boxing keeping focus and flexibility to ensure Wilder-Fury III is staged in front of fans
US boxing promoter is looking to put on third part of showpiece trilogy in front of a live audience in the wake of the Covid-19 pandemic. But it is not an easy process, as company president Todd DuBoef tells Bob Williams.
US Open revenues and TV ratings suffer sharp drop but USTA still savors successful grand slam
USTA chief executive Michael Dowse tells SportBusiness how, despite facing multiple unprecedented issues and sharp ratings declines, the organization was able to bring back elite tennis and make a small profit with the US Open. Bob Williams reports
ESPN ready to hit ground running as Bundesliga partnership in US kicks off
ESPN is putting on major marketing effort to promote its new media-rights deal with German top flight league while also focusing on wider long-term content initiatives. Bob Williams reports
Premier League takes pride of place on Peacock as NBCU’s key weapon in streaming wars
NBCUniversal is actively looking to utilize NBC Sports' premium properties to attract subscribers to its new streaming service and help differentiate the platform from its rivals in the crowded and competitive direct-to-consumer marketplace.