NHL’s Wachtel: Virtual advertising dasherboards have lifted ‘overall enterprise value’ of league
The National Hockey League believes that its digitally enhanced 'dasherboard' technology has already proven of immense commercial value at a local, national and international level despite some glitches…
St. Louis City puts naming rights deal on back burner ahead of MLS debut
Major League Soccer expansion team St. Louis City SC has decided to put its search for a new stadium naming rights sponsor on the back burner ahead of the club's debut season. In October, St.
Milestone for legalized sports betting as Arizona hosts Super Bowl LVII
Super Bowl LVII, which is being staged between the Philadelphia Eagles and Kansas City Chiefs at State Farm Stadium in Glendale, Arizona, on February 12, will make its mark as the first National Football…
MSG Sports open to Knicks, Rangers minority sale
Madison Square Garden Sports is open to a minority sale of the National Basketball Association's New York Knicks and National Hockey League's New York Rangers, the company's president David Hopkinson …
Ishbia completes $4bn Suns, Mercury takeover
Mat Ishbia has finalized his takeover of the National Basketball Association's Phoenix Suns and Women's National Basketball Association's Phoenix Mercury following approval from the NBA Board of Governors
DAZN strikes 10-year global deal to distribute NFL Game Pass
The National Football League and DAZN Group have reached a 10-year agreement to distribute the NFL Game Pass direct-to-consumer digital service around the world beginning with the 2023 season
Unibet named NHL’s sports betting partner in Sweden
The National Hockey League has named the Kindred Group’s online gaming brand Unibet as an official league partner in Sweden in a multi-year agreement.
Williams Racing signs US-focused partnership with Michelob Ultra, deals with Stephens, PureStream
Formula 1 team Williams Racing has signed a North American-focused sponsorship deal with Anheuser-Busch beer brand Michelob Ultra as the global motorsport series looks to further establish itself in the…
IMG’s McGreevy promoted to Endeavor chief communications officer
Veteran sports industry executive Maura McGreevy has been promoted to the role of chief communications officer for global sports and entertainment company Endeavor, having served in the same role for subsidiaries…
Fox sells out Super Bowl LVII ads as crypto firms bow out
Fox has sold out all of its Super Bowl LVII advertising inventory ahead of the National Football League's showpiece game between the Philadelphia Eagles and Kansas City Chiefs at State Farm Stadium in…
Honda maintains major golf presence with Topgolf agreement
American Honda, the North American subsidiary of Japanese automotive company Honda, is maintaining a significant presence in golf by announcing a wide-ranging, multi-year partnership with golf entertainment…
Toronto to host 2024 NHL All-Star Game
The Toronto Maple Leafs will host the 2024 Honda NHL All-Star Game at Scotiabank Arena, marking the ninth time the Canadian city will host the National Hockey League's tentpole event.