Liverpool goes it alone | Why an ‘independent’ US tour offered the club more than the ICC
Liverpool FC decided to arrange its own tour of the United States this summer, rather than compete in the pre-season International Champions Cup, because the club preferred to be "independent" and have more freedom to arrange opponents, dates and venues.
Ligue 1 stages US games to attract new investors and bridge gap to Serie A and the Bundesliga
As France's Ligue 1 is staging a four-team tournament in Washington DC this week, Bob Williams looks at how it aims to expand its reach into the US and improve overseas media-rights income.
TikTok’s growth pushes platform into key engagement role for sports properties
As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.
NBA uses Summer League to retain year-round relevance and extend its global footprint
Kim Bohuny, NBA senior vice-president of international basketball operations, spoke to Bob Williams about the Summer League's growing popularity and its increased role in the league's international expansion.
Athletes to benefit as International Swimming League threatens Fina’s hold over sport
A Ukranian billionaire is funding the latest effort to turn swimming into a regular competitive professional sport and not just one of the most popular events at the Summer Olympics.
USTA hosts Fortnite World Cup finals to introduce new audiences to refurbished US Open venue
The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.
NWSL looking to translate Women’s World Cup aura into long-term gains
The National Women's Soccer League will make a concerted effort to ride the wave of this summer's Women's World Cup, with interest in the league and its players expected to spike during and after the tournament. Bob Williams looks at how the league aims to maintain this momentum.
Premier Lacrosse League aims for mainstream audience with touring model
Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.
After teething troubles, Big3 basketball league begins to find its feet
After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.
PGA Championship revels in new relevance and commercial uplift following move to May
Bob Williams examines the commercial success that has been gained from moving the PGA Championship from August to May.
Nashville looking to utilise NFL Draft to become 2026 World Cup host venue
Music at heart of experience as tourism chiefs try to set stage for bigger events
Tennessee capital one of 17 US cities vying to make final cut for Fifa showpiece
Washington Capitals’ inaugural Stanley Cup triumph leads to commercial uplift ‘across board’
NHL team broke e-commerce and in-venue merchandise records after first title in franchise history
TV ratings and digital streaming minutes on NBC Sports Washington up significantly year-on-year