Nascar searching for new ways to return to relevance after decade of decline
Organisers admit they 'lost their way' by alienating core fanbase
TV ratings and attendances down significantly, while many sponsors have left
Philadelphia Flyers ride the coattails of social media sensation Gritty – and promise he’ll never sell out
Mascot is most-followed on Twitter of all US major professional sports and collegiate teams
Companies looking to partner with Flyers directly because they want association with Gritty
Atlanta United use fans as ambassadors to enter global elite for attendance
MLS team averaged over 53,000 fans per game last year in just the club's second season
Gate revenue on a par with teams in world's top-five leagues, says club president Eales
Monumental gets gambling head start with Wizards betting broadcasts
'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers
Broadcasts are also pilots for 'totally synchronised' sports betting programming
49ers draw on SAP partnership to improve fan experience in real time
The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.
DC United leverages twin impact of Audi Field and ‘Rooney effect’ into new deals
MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium
Mixed-use development with sportsbook planned to capitalise on sports betting legislation
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AMB Group utilising Super Bowl LIII to join rotation of NFL’s showpiece game
Securing ‘big global events’ is a primary aim of Mercedes-Benz Stadium ownership
Hosting a semi-final of 2026 Fifa World Cup also in sights of $1.5bn
Atlanta’s unified Host Committee model offers template for other US host cities
Core group organising three major events in as many years at Mercedes-Benz Stadium
Super Bowl LIII staff have taken key learnings from 2018 college football title game at venue
LA Rams use Super Bowl run to showcase $5bn stadium complex
Team using moment in spotlight to help fund construction of transformative new venue
Key stakeholders will be invited to Atlanta; meetings with potential partners also arranged
FC Barcelona makes women’s football the core of its US commercial drive
LaLiga club wants NWSL franchise to activate sponsors and ‘be different’ from rivals
North American commercial partners brought in $99m of club’s $1bn revenue in 2017-18
Cancelled Miami ga
Kosmos’ Davis Cup shake-up aimed at reviving ‘commercially undervalued’ competition
Investment company looks to transform historic event after 25-year partnership with ITF
Rakuten owner will provide financial backing and help create new app to engage fans
NHL shakes up weekend schedule to increase European fanbase and revenue
Fifty games moved to afternoons so they can be broadcast in primetime on continent
Approximately 30 per cent of NHL players come from overseas
Alliance of American Football bets on player data to fill NFL off-season void
Wearable devices will enable biometric data to be used in-game and in real time for wagering
App has been created that will allow gamblers to simultaneously watch a game and bet on it
Bonus structu
IMG confident Circuit of Americas investment will help World Rallycross to go global
Agency funds 'multi-million pound' circuit at Austin facility to bring series to United States
New potential sponsors already in discussions to partner with World RX following move
NBA-MGM partnership sets precedent for new US sports betting landscape
Data-sharing deal is first between a major US sports league and sports betting operator
Partnership – worth $25m over three years – serves as model for other stakeholders to follow
NBA ensur
Local initiatives offer solutions to Major League Baseball’s national attendance problem
For the first time since 2003, average attendances fell below 30,000 and 70 million total threshold
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PSG strengthens global ambitions with Jordan Brand partnership
Players will wear Jumpman logo in Champions League games after three-year deal with Nike subsidiary
Co-branded apparel and footwear collection extends club's entry into world of fashion
Atlanta Falcons’ concession-pricing trades small revenue dip for major goodwill gains
NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium
Revenue decline less than anticipated; fan response greater
Relevent Sports’ International Champions Cup reaches the point of profitability
Relevent Sports' executive chairman Charlie Stillitano explains how Stephen Ross’s $100m investment in the exclusive pre-season tournament is finally paying off, while Bayern Munich’s key board members illustrate the different ways the club benefits from participating. Bob Williams reports.
Super signings: How super clubs monetise superstar athletes
Athletes like LeBron James and Cristiano Ronaldo can move the needle like no others. Bob Williams spoke to a number of industry experts to discover how exactly clubs can monetise their prize possessions.
Fly on the wall | Sports properties and stars see growing value in letting the cameras in
Documentaries going behind…
Nascar searching for new ways to return to relevance after decade of decline
Organisers admit they…
ICC uses hybrid ticketing model to boost attendances at 2019 Cricket World Cup
Segmented marketing efforts…
Pittsburgh Steelers steal a march on rivals in international social media battle
The Pittsburgh Steelers have long maintained a sizeable global following. Ryan Huzjak, their vice-president of sales and marketing, tells SportBusiness how they are now using social media to engage with, grow, and monetise that audience.