MLS strikes multiyear Caterpillar partnership
Major League Soccer has secured a multiyear partnership with construction equipment manufacturer Caterpillar Inc
Gametime secures $30m investment from series of pro sports owners
Gametime, the last-minute sports and entertainment mobile ticket marketplace app, has secured $30m (€28m) in new funding from a series of prominent owners of professional sports teams in North America.
World Lacrosse secures expansive global ESPN rights deal through 2023
World Lacrosse has secured an expansive international rights deal with global sports network ESPN, which covers a total of 246 games across three major championships through 2023.
Gainbridge extends Indianapolis 500 entitlement deal
Digital financial services platform Gainbridge has secured a multiyear agreement to extend its presenting sponsorship of the Indianapolis 500, renewing a deal which began in 2019.
NHL, NHLPA secure multiyear Hyundai deal in Canada
Car manufacturer Hyundai Auto Canada has secured a wide-ranging, multiyear partnership in Canada with the National Hockey League and NHL Players’ Association.
PepsiCo loses Super Bowl halftime show rights in extended NFL deal
PepsiCo, the American multinational food, snack, and beverage corporation, has lost the sponsorship rights to the high-profile Super Bowl halftime show as part of an extended agreement with the National…
Eagles become first NFL team to secure commercial rights in Africa
The Philadelphia Eagles have become the first National Football League team to secure commercial rights in Africa, with the franchise being granted international marketing access to Ghana.
Indianapolis retains NFL Scouting Combine in 2023, 2024
The city of Indianapolis, Indiana, has been awarded the National Football League Scouting Combine for 2023 and 2024 after the tentpole event was put out to bid for the first time
Howard appointed Kansas City Current president
The National Women's Soccer League's Kansas City Current has appointed long-standing Los Angeles Lakers executive Allison Howard as the club's inaugural president.
Hershey renews Team USA partnership, aligns with LA28 Olympics
The Hershey Company, the American chocolate and cocoa products firm, has renewed its partnership with the United States Olympic and Paralympic Committee, and will align with the Los Angeles 2028 Olympic a…
Bulls, Pistons to take part in NBA Paris Game 2023
The National Basketball Association has confirmed the return of the NBA Paris Game, with the Chicago Bulls and Detroit Pistons taking part in a regular-season game at the Accor Arena in the French capital …
Commanders ‘spend $100m’ on Virginia land for potential stadium
The National Football League's Washington Commanders have reportedly paid approximately $100m (€94m) for 200 acres of land in Prince William County in Woodbridge, Virginia, for what could be a potential sit…