Esports
Guild Esports launches in-house studio to drive esports and gaming-led campaigns
David Beckham co-owned esports organisation Guild Esports has launched a new in-house production and creative studio to provide bespoke campaigns for its sponsors, as well as independent brands and media…
Savvy claims record esports investment deal with VSPO tie-up
Savvy Games Group, a gaming and esports company owned by Saudi Arabia’s Public Investment Fund, has agreed a $265m (€248.1m)
ESL FACEIT retains Bayes Esports as exclusive match data provider
ESL FACEIT Group (EFG), the merged esports company, has extended its agreement with esports data supplier Bayes Esports until 2025
Monumental to host NBA 2K League season at new esports arena
The National Basketball Association 2K League announced that it has partnered with Monumental Sports & Entertainment (MSE) to host the 2023 season at the new esports arena, District E, in Washington, DC
ESL FACEIT extends Twitch deal, adds YouTube streaming
Esports company ESL FACEIT Group (EFG) has extended its long-running agreement with Amazon-owned online streaming platform Twitch and signed a new deal with Google-owned YouTube
Electronic Arts Q3 revenues down despite ‘record engagement’ with Fifa 23
Video game developer Electronic Arts has announced a drop in revenues and expected earnings for Q3 despite "record engagement" with its FIFA 23 franchise around the 2022 Fifa World Cup
Beckham co-owned Guild Esports reports sponsorship-led revenue growth
London Stock Exchange-listed Guild Esports has reported record revenues of £4.5m ($5.5m/€5.1m) in its 2022 annual results, an increase of 137 per cent from 2021.
Sportfive secures first LEC beer sponsor with Desperados deal
The non-alcoholic brand of Desperados has become the first beer sponsor of the League of Legends EMEA Championship (LEC) through a deal making it a national partner for the German market
G2 Esports promotes Dechelotte to CEO, Ratih named COO
Alban Dechelotte has been promoted to chief executive of the G2 Esports organisation, with Sabrina Ratih joining as chief operating officer and Philippe Adam stepping up as chief financial officer
Blast Premier details broadcast reach in over 150 territories
The Blast Premier esports tournament series will be available to watch in over 150 territories for the 2023 series after new and extended media rights deals were agreed
Fiba taps ESL FACEIT to launch new esports competition
The International Basketball Federation (Fiba) has agreed a deal with esports company ESL FACEIT to launch the inaugural season of its official NBA2K23 tournament
Hummel replaces Adidas as Team Vitality kit supplier
Danish sportswear brand Hummel has signed as kit supplier for the French esports organisation Team Vitality, in a deal brokered for the club by the Sportfive agency
Singapore leans into tech and innovation for sports event hosting future
Singapore's appointment as host of the IOC's Olympic Esports Week characterises the city's ambitions to stage the next generation of technology-driven sports events.
League of Legends Pro League signs long-term Migu rights deal
China Mobile’s streaming platform Migu has acquired rights to the League of Legends Pro League (LPL), the top-tier domestic professional league for the video game title.
Multi-sport recognition in India ‘paves way for esports sponsorships’
The Indian government has officially recognised esports as part of multi-sport events in a move that is set to open up investment and sponsorship opportunities for the sector
ESL Pro League revamps format and broadcast output
Esports organisation ESL has unveiled a revamp of its Pro League competition which will include what it states will be enhanced broadcast commitment to the world’s longest-running professional league f…
GEF strikes VOV Gaming pact, esports to debut at East Asian Youth Games
The Global Esports Federation (GEF) has agreed a global supporter deal with VOV Gaming.
VOV Gaming is an online and offline gaming company
Riot Games seeking termination of FTX deal
US video game developer, publisher and esports tournament organiser Riot Games is seeking to terminate its sponsorship deal with cryptocurrency exchange FTX, claiming its association with the collapsed…