Esports

Features

Liam Thompson, gaming and influencer executive with Havas Sports & Entertainment Cake, picks out the most interesting recent stories from the esports sector.

Nick Allen is vice-president of esports at Twitch, the leading social video platform and community for gamers and video game culture. Here he explains the appeal of the platform and how it monetises streamer content.

Liam Thompson, gaming and influencer executive with Havas Sports & Entertainment Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with Havas Sports & Entertainment Cake, picks out the most interesting recent stories from the esports sector.

Liam Thompson, gaming and influencer executive with Havas Sports & Entertainment Cake, picks out the most interesting recent stories from the esports sector.

HSE Cake managing director Jim Dowling argues that as golf chases new fans it shouldn't throw the Mercedes out in favour of a gold-plated Lamborghini

Richard Clarke reports back from the recent SXSW show in Austin, Texas, where he was impressed by the development of esports and the size of WWE’s social media department.

In this week's China sports industry round-up: Nike gets ticked off for inaccurate marketing; government officials call out overseas football investments; Asian Tour excited about CGA partnership; and more.

Liam Thompson, gaming and influencer executive with Havas Sports & Entertainment Cake, picks out the most interesting recent stories from the esports sector.

In the start of a new series, Liam Thompson, gaming and influencer executive with Havas Sports & Entertainment Cake, picks out the most interesting recent stories from the esports sector.

Dermot Ledwith looks at how brands are tapping into esports in the Spanish market.

Activision Blizzard has announced plans to launch a groundbreaking esports league. SportBusiness International looks at whether it will set a new commercial benchmark for the sector.

SportBusiness International speaks to a number of stakeholders from the esports industry and asks the following question: what will be the big trends in esports in 2017?

A growing group of blue-chip brands are sponsoring esports, but the majority remain on the sidelines. Why? Matt Cutler reports.

It's still early days for esports and sponsorship. 'Non-endemic' brands are starting to dip their toes in the water, and the values of deals are starting to rise.