Esports

Features

Dermot Ledwith looks at how brands are tapping into esports in the Spanish market.

Activision Blizzard has announced plans to launch a groundbreaking esports league. SportBusiness International looks at whether it will set a new commercial benchmark for the sector.

SportBusiness International speaks to a number of stakeholders from the esports industry and asks the following question: what will be the big trends in esports in 2017?

A growing group of blue-chip brands are sponsoring esports, but the majority remain on the sidelines. Why? Matt Cutler reports.

It's still early days for esports and sponsorship. 'Non-endemic' brands are starting to dip their toes in the water, and the values of deals are starting to rise.

Esports was the hot topic at Leaders, writes Kevin McCullagh. Whatever you think of its merit as a sport, its role in the sports industry and whether it will live up to the hype, interest among the sports business community is ferocious and the esports sessions at Leaders were packed. So what did we learn?

A guide to the segments that make up the esports industry, how they fit together, and how revenue flows through the ecosystem.

To understand esports, you must understand what role games publishers - the companies that create and sell games - play in the sector.

In the first piece from our new esports content channel, we take a critical look at the differing valuations of the industry, and its landmark deals to date.

The esports competitive video game movement has attracted plenty of hype, but is it justified and what are the implications for established sports? SportBusiness International investigates.

The esports competitive video game movement has attracted plenty of hype, but is it justified and what are the implications for established sports? SportBusiness International investigates.

The esports competitive video game movement has attracted plenty of hype, but is it justified and what are the implications for established sports? SportBusiness International investigates.

The esports competitive video game movement has attracted plenty of hype, but is it justified and what are the implications for established sports? SportBusiness International investigates.