Esports
Eleven to broadcast linear coverage of Pro League esports competitions
International broadcaster Eleven Sports will show Pro League esports matches on its linear channels dedicated to the top-tier of Belgian league football, it said on Friday
Wouter Sleijffers | The journey to profitability in esports
Wouter Sleijffers, chief executive for leading British competitive gaming culture brand Excel Esports, explains how the journey to profitability doesn’t end at power brands and why esports needs to move beyond lifestyle and towards purpose to strengthen the industry.
BBC adds to esports content with Blast Premier agreement
Blast Premier, the esports tournament organiser, has announced a rights agreement with the BBC for coverage of the final three Counter Strike: Global Offensive events of its 2020 season on the UK public-service…
Stevenage FC tries to build on the success of innovative Burger King gaming partnership
Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.
Dutch eDivisie bolsters sponsorship portfolio with return of KPN
Dutch esports league, the eDivisie, has revived its sponsorship association with telco KPN, returning as an official partner of the Netherlands' official FIFA league
eDivisie adds H&M to sponsorship portfolio
Netherlands-based esports league, the eDivisie, has signed up multinational clothes retailer H&M as a sponsor
Global Esports Federation appoints Romero’s ISB to broadcast role
The Global Esports Federation has unveiled International Sports Broadcasting, the host broadcast company founded by experienced Olympic broadcast producer Manolo Romero, as its broadcast, content and …
Carriage of eSportsONE among Proximus’ slew of esports deals
Belgian pay-television broadcaster and telecoms operator Proximus has further enhanced its esports commitment through a carriage deal for the new eSportsONE channel, plus a series of other agreements
Fnatic signs Lavazza as brand makes first foray into esports
Esports organisation Fnatic has signed up Italian coffee brand Lavazza to its sponsorship portfolio.
The London-based Fnatic will collaborate with Lavazza on a marketing campaign named 'Icons of Italy'
Mondelēz-owned Stimorol brand to sponsor Blast Premier esports event
Mondelēz International-owned chewing gum brand Stimorol will sponsor the Blast Premier esports tournament’s Fall Final competition in December.
DFL and ESL to collaborate on development of Virtual Bundesliga
The German Football League (DFL) has entered into a strategic partnership with Sweden-based ESL, the world’s largest esports company, to further develop the Virtual Bundesliga.
Epic Games, Disney expand relationship to offer Fortnite players free Disney+ subscription
US video game and software developer Epic Games is expanding its relationship with the Walt Disney Co
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Infront ramps up esports activities with Freaks 4U Gaming venture
The Infront agency has teamed up with esports agency Freaks 4U Gaming to launch a new platform in the German-speaking markets of Germany, Austria and Switzerland dedicated to gaming title Valorant
Sportfive named exclusive commercial rights partner to Team SMG
Esports organisation Team SMG has appointed Sportfive as its exclusive sponsorship agency
AC Milan launches esports team with QLASH; Marseille and Twitch double down
AC Milan is set to launch its own esports team after announcing a strategic tie-up with Italian esports organisation QLASH
GEF outlines plans for Global Esports Games, with Ruggiero and Song in key roles
The Global Esports Federation has announced its plans for next year’s inaugural Global Esports Games, including appointing Olympic Council of Asia vice-president Song Luzeng and Olympic ice hockey gold m…