Esports

International broadcaster Eleven Sports will show Pro League esports matches on its linear channels dedicated to the top-tier of Belgian league football, it said on Friday

Wouter Sleijffers, chief executive for leading British competitive gaming culture brand Excel Esports, explains how the journey to profitability doesn’t end at power brands and why esports needs to move beyond lifestyle and towards purpose to strengthen the industry.

Blast Premier, the esports tournament organiser, has announced a rights agreement with the BBC for coverage of the final three Counter Strike: Global Offensive events of its 2020 season on the UK public-service…

Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.

Dutch esports league, the eDivisie, has revived its sponsorship association with telco KPN, returning as an official partner of the Netherlands' official FIFA league

Netherlands-based esports league, the eDivisie, has signed up multinational clothes retailer H&M as a sponsor

The Global Esports Federation has unveiled International Sports Broadcasting, the host broadcast company founded by experienced Olympic broadcast producer Manolo Romero, as its broadcast, content and …

Belgian pay-television broadcaster and telecoms operator Proximus has further enhanced its esports commitment through a carriage deal for the new eSportsONE channel, plus a series of other agreements

Esports organisation Fnatic has signed up Italian coffee brand Lavazza to its sponsorship portfolio. The London-based Fnatic will collaborate with Lavazza on a marketing campaign named 'Icons of Italy'

Mondelēz International-owned chewing gum brand Stimorol will sponsor the Blast Premier esports tournament’s Fall Final competition in December.

The German Football League (DFL) has entered into a strategic partnership with Sweden-based ESL, the world’s largest esports company, to further develop the Virtual Bundesliga. 

US video game and software developer Epic Games is expanding its relationship with the Walt Disney Co

The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota

The Infront agency has teamed up with esports agency Freaks 4U Gaming to launch a new platform in the German-speaking markets of Germany, Austria and Switzerland dedicated to gaming title Valorant

Esports organisation Team SMG has appointed Sportfive as its exclusive sponsorship agency

AC Milan is set to launch its own esports team after announcing a strategic tie-up with Italian esports organisation QLASH

The Global Esports Federation has announced its plans for next year’s inaugural Global Esports Games, including appointing Olympic Council of Asia vice-president Song Luzeng and Olympic ice hockey gold m…