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Sky ventures into esports sponsorship with record Guild deal

Image: Guild Esports/Sky

UK-based esports organisation Guild Esports has signed a record sponsorship deal with Sky, marking the European media and entertainment group’s first such agreement.

The three-year global sponsorship is Guild’s largest to date and the eighth revenue-generating sponsorship signed by the company, co-owned by David Beckham, since its IPO on the London Stock Exchange.

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