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Saudi Esports Federation extends commercial ties with Sportfive

The Sportfive agency has agreed a deal with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of initiatives for the organisation.

As part of the deal, Sportfive will serve as the main partnership agency for Gamers8: The Land of Heroes, an eight-week esports and gaming festival that will begin in the Saudi capital of Riyadh on July 6.

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