Fifa drops Visit Saudi sponsorship plan for Women’s World Cup
Fifa president Gianni Infantino has confirmed that Visit Saudi, Saudi Arabia’s tourism authority, will not be sponsoring this year’s Women’s World Cup in Australia and New Zealand following a backlash from …
Aston Martin adds Saudia sponsorship ahead of Saudi Arabia GP
The Aston Martin Formula 1 team has signed up Saudi Arabian airline Saudia to its sponsorship portfolio as the team’s 'Official Global Airline Partner'.
Lega Serie A concludes fresh Saudi hosting deal for Supercoppa
Lega Serie A, organising body of the top division of Italian club football, has agreed a deal that will see four of the next six editions of the Supercoppa Italiana competition played in Saudi Arabia,…
Savvy claims record esports investment deal with VSPO tie-up
Savvy Games Group, a gaming and esports company owned by Saudi Arabia’s Public Investment Fund, has agreed a $265m (€248.1m)
HBA Media details broadcast reach for 2023 Saudi Cup
The HBA Media agency has said the 2023 Saudi Cup horse racing event will be broadcast by 35 rights-holders across the world, including a number of new signings
Saudi Tourism Authority finalises sponsorship deal with IPL
Saudi Arabia's national tourism authority has become a sponsor of the Indian Premier League T20 cricket tournament
Women’s World Cup hosts wants Fifa clarification over Visit Saudi sponsorship
The co-hosts of the 2023 Fifa Women’s World Cup in Australia and New Zealand are calling for clarification on reports of a sponsorship agreement with Saudi Arabia’s tourism authority.
Saudi Arabia ratified as 2027 Asian Cup host as Shaikh Salman retains AFC presidency
The Asian Football Confederation (AFC) has confirmed Saudi Arabia as the host of the 2027 Asian Cup at its 33rd Congress in Manama, Bahrain today (Wednesday), while Shaikh Salman bin Ebrahim Al Khalifa…
Grella and Taylor become latest LIV Golf senior executive departures
LIV Golf has been hit by further instability among its senior executive ranks with the departures of chief communications officer Jonathan Grella and chief marketing officer Kerry Taylor
Jake Paul to fight Tommy Fury in Saudi Arabia in February
YouTube star turned professional boxer Jake Paul is set to fight undefeated boxer Tommy Fury in a bout on February 26 in Riyadh, Saudi Arabia
Title sponsors signed for Formula E races in India and Saudi Arabia
Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively
Al Sorour ‘to step down’ as LIV Golf managing director
Majed Al Sorour, the Saudi Golf Federation chief executive, is stepping down from his role as LIV Golf’s managing director.
Cook named Saudi Pro League chief executive
The Saudi Pro League has set out its ambitions to become “one of the world’s leading football leagues” after appointing experienced sports business executive Garry Cook as chief executive and adding indus…
Saudi Arabia’s PIF ‘considered F1 takeover bid’
Saudi Arabia’s Public Investment Fund (PIF) last year explored a bid to acquire Formula 1 from owner Liberty Media, it has been reported.
Saudi Pro League nets more distribution in Europe ahead of Ronaldo debut
The Saudi Professional League and its appointed IMG agency have finalised a flurry of media rights deals ahead of Cristiano Ronaldo’s debut in the competition.
Social and streaming platforms offer PPV coverage of PSG v Riyadh All-Star XI
Douyin, Facebook, OneFootball, PSG TV, Twitch and YouTube will carry coverage of today's (Thursday's) exhibition match in Saudi Arabia between Paris Saint-Germain and Riyadh All-Star XI, that will see…
Saudi Arabia’s AlUla signs UCI WorldTour team naming rights deal
AlUla, a boutique heritage and culture destination in Northwest Saudi Arabia, has stepped up its association with GreenEDGE Cycling by becoming the co-naming rights sponsor of the Australian UCI WorldTour…