Saudi Arabia

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Sport in Saudi Arabia is on the cusp of enormous change. Crown Prince Mohammed bin Salman – the heir to the kingdom’s throne and one of the two most powerful men in the country along with his father, King Salman bin Abdulaziz – has targeted sport as one of the vehicles of his ambitious plan to transform the country.

London-based sports marketing agency CSM has been appointed to play a major role in a new joint venture between Bahrain Mumtalakat Holding Company, the sovereign wealth fund of the Kingdom of Bahrain, …

The Saudi Arabian Football Federation (SAFF) has submitted an application to host the 2027 edition of the Asian Cup national team tournament

Saudi Arabia is reportedly close to extending its presence in the global sports market with a £340m (€403.9m/$444.9m

Formula 1 is in talks over staging a grand prix in Saudi Arabia, with reports claiming that a deal worth £50m (€58.3m/$64.9m) per year is under discussion.