Saudi Arabia
Saudi Arabia entrenches itself as home of boxing with ‘Day of Reckoning’ mega card
Saudi Arabia has positioned itself at the forefront of worldwide boxing after brokering agreements with multiple promoters in record time to stage what is being described as the biggest card in boxing
SPL bolsters sponsorship portfolio with Medgulf signing
The Saudi Pro League has broadened its sponsorship portfolio through a deal with regional insurance group Medgulf, a company not linked to Saudi Arabia’s Public Investment Fund (PIF).
Saudi Arabia ‘interested’ in central IPL investment
Saudi Arabia has expressed interest in expanding its investment in sport to include cricket’s Indian Premier League (IPL) and has spoken to the Indian government about the possibility of investing up t…
LIV Golf fills COO void with hire of ex-MSG executive Burian
The Saudi-backed LIV Golf has announced the appointment of experienced US sports and entertainment executive Lawrence Burian as chief operating officer (COO), a rare hire for the organisation after a number…
SRJ Sports hires Townsend as CEO, Saudi strengthens esports supremacy with World Cup launch
SRJ Sports Investments, the new vehicle created by Saudi Arabia’s Public Investment Fund (PIF) to further grow the kingdom's presence within global sport, has appointed Australian football executive D…
Visit Saudi lands significant AFC and CAF sponsorships
Visit Saudi, Saudi Arabia's tourism authority, has announced major sponsorship deals with the Asian Football Confederation (AFC) and the Confederation of African Football (CAF) as it continues its huge…
UFC’s Saudi debut event to coincide with PFL launch in kingdom
The battle for mixed martial arts supremacy in Saudi Arabia has begun, with Ultimate Fighting Championship (UFC) set to hold its first event in the kingdom in the first quarter of 2024
PepsiCo sub-brand Lay’s becomes title sponsor of Saudi Women Premier League
PepsiCo’s crisp sub-brand Lay’s has agreed a deal with the Saudi Arabian Football Federation (SAFF) to become the title sponsor of the Saudi Women Premier League.
Saudis first out the blocks in 2034 Fifa World Cup bid race
The Saudi Arabian Football Federation (SAFF) has submitted an official letter of intent to world governing body Fifa confirming its long-planned bid to host the 2034 World Cup, claiming today (Monday)…
Roma turns to Saudi for front-of-shirt sponsor
Italian Serie A club AS Roma has turned to Saudi Arabia to end its quest for a main shirt sponsor, agreeing a two-year deal with the Gulf state's winter entertainment festival, Riyadh Season
Competitive threat of Saudi-backed PFL hits WWE, Endeavor share prices
News this week of Saudi Arabian state investment in the Professional Fighters League (PFL) has caused shares in both World Wrestling Entertainment (WWE) and Ultimate Fighting Group (UFC) parent Endeavor…
PFL targets UFC parity in five years after $100m Saudi investment
SRJ Sports Investments, the new vehicle created by Saudi Arabia’s Public Investment Fund (PIF), has made its first move, a $100m (€92m) investment into US-based mixed martial arts promotion the Professional Fig…
CAF strikes deal to stage African Super Cup in Saudi Arabia
Saudi Arabia has strengthened its ties to African football with the announcement that the 2023 African Super Cup will be played in the Saudi city of Taif next month
New market and record prize money lures Next Gen ATP Finals to Saudi Arabia
Saudi Arabia has made its first significant move into tennis, today (Thursday), winning the bid to host the Next Gen ATP Finals, the end-of-season tournament for the best eight men's singles players aged…
Global LaLiga deal and OFC pact: another day in Saudi Arabia’s project football
Saudi Arabia has extended its reach further into world football, with a major global sponsorship deal with Spain's LaLiga and a development partnership with the Oceania Football Confederation the latest projects announced today (Thursday).
PIF steps up sports drive with SRJ Sports Investments launch
Saudi Arabia’s Public Investment Fund (PIF) has established a new sports investment company as part of plans to further grow its presence within global sport.
Saudi Arabia planning ‘multibillion-dollar’ sports investment group
Saudi Arabia is planning to launch a new investment company as an extension of its Public Investment Fund as the country seeks to further expand its presence within global sport
Nike strengthens Ronaldo links with Al-Nassr kit supply deal
Saudi Arabian football club Al-Nassr has signed up Nike as its new kit supplier