Sportfive
Donald Dell | The recovery path for tennis in 2021
Donald Dell, group president for media, tennis & events at Sportfive and a veteran tennis player agent and executive with more than five decades of experience in the business, details how the sport will make its way back this year from the Covid-19 pandemic
Sportfive brokers Umbro kit supply deal for Dynamo Dresden
UK-based sportswear brand Umbro has signed a long-term contract to become the kit supplier of German 3. Liga team Dynamo Dresden, in a deal brokered by the Sportfive agency
Eintracht Frankfurt awards Sportfive virtual advertising and Asian commercial role
Bundesliga side Eintracht Frankfurt has turned to the Sportfive agency to sell its virtual perimeter advertising on a global and exclusive basis
Extreme E strikes deal with agency launched by ex-Sportfive consulting director
Extreme E, the electric off-road series, has chosen recently-launched consulting agency Vmatch to design its marketing approach with global brands
Sports Media Venture distributing European media rights to Olympic-qualifier marathon
Boutique media-rights agency Sports Media Venture has been appointed as European media rights distributor for this month’s NN Mission Marathon, which serves as a one-off qualifying event for the Tokyo O…
Fnatic turns to Sportfive to find new main jersey sponsor
Fnatic, the London-based esports organisation, has recruited Sportfive to exclusively find its next front-of-jersey sponsor
OneFootball snares Sportfive media rights stalwart von Doetinchem
OneFootball, the football-based media platform, has further underlined its ambitions in the media rights space with the recruitment of Nikolaus von Doetinchem, an experienced media rights executive at…
Sportfive retains German Football Federation hospitality sales contract
The Sportfive agency has extended its agreement to sell hospitality packages for the matches of Germany’s men’s, women’s and U21 national teams, as well as for the men’s and women’s DFB Pokal final.
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Sportfive brings Build A Rocket under its wing
The Sportfive agency has furthered its activity in the esports sector by acquiring Germany-based esports consulting and activation agency Build A Rocket
Sportfive eyes up European tournaments as part of ‘global golf strategy’
The Sportfive agency is looking to add golf events in Europe to its portfolio amid the relaunch of its international golf interests with a view to expanding its business in the sport outside of the US…
Sportfive engages Salesforce to aid digital transformation
The Sportfive agency has said a new agreement with US cloud-based software company Salesforce marks an “important step” for its digital infrastructure and the ability to connect employees across the wor…
Sportfive’s Müller von Vultejus: IHF Worlds can be template for top events in Covid era
The recent IHF World Men’s Handball Championship can serve as a role model for major events held amid Covid-19 restrictions, while being an example to follow from a broadcast production point of view, a…
Lakers sign up Sportfive to secure jersey patch sponsor
The National Basketball Association's Los Angeles Lakers have appointed sports marketing agency Sportfive to secure the team’s next jersey patch sponsor.
Sportfive, Riot Games and Freaks 4U Gaming team up for new esports series
The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series
Sportfive widens work with LED technical services provider
The Sportfive agency has extended its work with Ereignisschmiede, the Berlin-based company that provides LED advertising support for sports events and develops digital signage concepts for sports venues
Sportfive to represent LPGA Tour’s Suwannapura
The Sportfive agency has added Thailand’s Jasmine Suwannapura to the collection of professional golfers that it represents.
Atlético Madrid hires Sportfive to boost market presence in China, North America
The Sportfive agency has been mandated by LaLiga outfit Atlético de Madrid to increase its market presence internationally, most notably in China and North America.