Kayo, SBS to follow Australia’s fortunes at Netball World Cup
Foxtel, the pay-television broadcaster, and SBS, the public broadcaster, have landed rights in Australia to the upcoming Netball World Cup, which will take place in Cape Town, South Africa
Sportfive to sell branding rights on EA Sports FC platform
The Sportfive agency has been named as the ‘Official Sales Partner’ for EA Sports FC, the first iteration of the newly branded football video game, formerly known as the Fifa series.
Saudi Esports Federation extends commercial ties with Sportfive
The Sportfive agency has agreed a deal with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of initiatives for the organisation
Sky lands comprehensive UK rights to 2023 Netball World Cup
UK pay-television broadcaster Sky will show live coverage of every game during this year’s Netball World Cup, which will take place in Cape Town, South Africa.
Sportfive reaffirms Asian football intentions with AFF renewal to 2032
The Sportfive agency has signed a long-term extension to its exclusive rights agreement with the Asean Football Federation (AFF)
Sportfive, Octagon and Legends to commercialise new USL Super League
The United Soccer League has called on the Sportfive and Octagon agencies, as well as premium experiences company Legends, to drive media and sponsorship interest in the USL Super League, the second-tier…
O’Brien to head up Sportfive’s Asia business in merger
Experienced industry executive Seamus O’Brien has made a dramatic comeback to the sharp end of the sports business sector after being appointed as president of Sportfive’s Asia-Pacific business.
Sportfive to sell US Soccer’s international broadcast rights
The Sportfive agency has been appointed to distribute international media rights on behalf of US Soccer in a ‘multi-year’ agreement.
Sportfive adds Giants to esports representation roster
The Sportfive agency has further enhanced its esports portfolio by agreeing an alliance with Spanish organisation Giants
Sportfive renews USL international distribution role, adds betting remit
The Sportfive agency has signed an extension to its international media rights distribution deal with the United Soccer League and has taken on an additional betting rights remit
Sportfive to sell hospitality packages for Poland’s Euro 2024 qualifiers
The Sportfive agency has been appointed to sell hospitality packages for the Polish national team’s home qualifiers for next year’s Uefa Euro 2024 tournament.
Sportfive to continue serving EDF’s domestic sponsorship activity
French energy company EDF has retained the Sportfive agency to support the firm in its sports sponsorship strategy
Electric bike brand Tenways sponsors Borussia Dortmund
Chinese-owned electric bicycle manufacturer Tenways has agreed a sponsorship deal with German Bundesliga football club Borussia Dortmund. Tenways has become the 'official e-bike partner' of the club
Engelbert Strauss named first multi-year German sponsor of NFL’s Chiefs
German workwear manufacturer and retailer Engelbert Strauss has been named sponsor of the National Football League's Kansas City Chiefs, marking the first multi-year agreement by the 2023 Super Bowl participants…
Sport TV issues international rights tender for Portugal’s Primeira Liga
An invitation to tender has been issued for international broadcast rights to Portugal’s Primeira Liga from 2023-24 to 2025-26.
Sony nets Davis Cup rights in Indian subcontinent for next two years
Indian pay-television broadcaster Sony Pictures Networks has renewed its rights to the Davis Cup for two years, 2023 and 2024
Sportfive to remain as Lens’ commercial agency
French Ligue 1 club RC Lens has retained Sportfive as its exclusive commercial agency, extending a relationship that began in 2008