Sportfive

Netball
Media

Foxtel, the pay-television broadcaster, and SBS, the public broadcaster, have landed rights in Australia to the upcoming Netball World Cup, which will take place in Cape Town, South Africa
Football
Sponsorship & Marketing

The Sportfive agency has been named as the ‘Official Sales Partner’ for EA Sports FC, the first iteration of the newly branded football video game, formerly known as the Fifa series.
Esports
Sponsorship & Marketing

The Sportfive agency has agreed a deal with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of initiatives for the organisation
Netball
Media

UK pay-television broadcaster Sky will show live coverage of every game during this year’s Netball World Cup, which will take place in Cape Town, South Africa.
Football
Sponsorship & Marketing

The Sportfive agency has signed a long-term extension to its exclusive rights agreement with the Asean Football Federation (AFF)
Football
Sponsorship & Marketing

The United Soccer League has called on the Sportfive and Octagon agencies, as well as premium experiences company Legends, to drive media and sponsorship interest in the USL Super League, the second-tier…
Multiple Sports
Industry Moves

Experienced industry executive Seamus O’Brien has made a dramatic comeback to the sharp end of the sports business sector after being appointed as president of Sportfive’s Asia-Pacific business.
Football
Media

The Sportfive agency has been appointed to distribute international media rights on behalf of US Soccer in a ‘multi-year’ agreement.
Esports
Sponsorship & Marketing

The Sportfive agency has further enhanced its esports portfolio by agreeing an alliance with Spanish organisation Giants
Football
Media

The Sportfive agency has signed an extension to its international media rights distribution deal with the United Soccer League and has taken on an additional betting rights remit
Football
Events

The Sportfive agency has been appointed to sell hospitality packages for the Polish national team’s home qualifiers for next year’s Uefa Euro 2024 tournament.
Multiple Sports
Sponsorship & Marketing

French energy company EDF has retained the Sportfive agency to support the firm in its sports sponsorship strategy
Football
Sponsorship & Marketing

Chinese-owned electric bicycle manufacturer Tenways has agreed a sponsorship deal with German Bundesliga football club Borussia Dortmund. Tenways has become the 'official e-bike partner' of the club
American Football
Sponsorship & Marketing

German workwear manufacturer and retailer Engelbert Strauss has been named sponsor of the National Football League's Kansas City Chiefs, marking the first multi-year agreement by the 2023 Super Bowl participants…
Football
Media

An invitation to tender has been issued for international broadcast rights to Portugal’s Primeira Liga from 2023-24 to 2025-26.
Tennis
Media

Indian pay-television broadcaster Sony Pictures Networks has renewed its rights to the Davis Cup for two years, 2023 and 2024
Football
Sponsorship & Marketing

French Ligue 1 club RC Lens has retained Sportfive as its exclusive commercial agency, extending a relationship that began in 2008