Sportfive
Features
Pandemic pushes sport to double down on data-driven business
SportBusiness speaks with Asia-Pacific industry insiders about the increased urgency of sport adopting data-driven business practices in the Covid and post-Covid worlds. Tom King reports.
Japan’s modernising domestic leagues brace for pandemic setback
The Covid-19 pandemic has stalled a modernisation of Japanese sport with a lot of domestic teams falling back on private backers and corporations to see them through the crisis. Kevin McCullagh and Tom King report.
Sportfive focused on sponsorship for Asia-Pacific growth in new era
Adrian Staiti, head of Apac and global sales at Sportfive, explains how the agency will move forward in the region in its post-AFC rights era and under new ownership.
A new vision for Russia’s Premier League
Pauline McVey, analyst for SportBusiness Intelligence, looks at televised sport in Russia and considers the impact of the decision by the Russian Premier League to launch its own football channel
LVM invests in LEC sponsorship as Sportfive takes on activation role
Riot Games' League of Legends European Championship (LEC) has signed up another sponsor in German insurer LVM Versicherung
TVP agrees ‘compromise’ deal with Sportfive for Handball World Championship rights
A broadcast rights deal has been negotiated in Poland for the ongoing IHF World Men’s Handball Championship after TVP, the country’s public broadcaster, and the Sportfive agency had been unable to str…
Handball Worlds throw off with widespread broadcast distribution but no Polish deal
Broadcast rights to the 2021 IHF World Men’s Handball Championship, which begins today (Wednesday) in Egypt, have been distributed widely by the Sportfive agency in handball markets worldwide, with the e…
Fuji Electric joins Suzuki Cup as official supporter in Sportfive-brokered deal
The Asean Football Federation has added Japanese electrical equipment company Fuji Electric to its sponsorship portfolio for the Suzuki Cup, in a deal brokered by the Sportfive agency