Sportfive

Esports
Sponsorship & Marketing

The Sportfive agency has teamed up with video game developer Ubisoft to develop an in-game integration of a Hamilton watch as part of the soon-to-be-released Far Cry 6 title
Esports
Sponsorship & Marketing

The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia
Football
Sponsorship & Marketing

The Sportfive agency has extended its agreement with MSV Duisburg and will continue to sell sponsorship and advertising rights, plus hospitality packages, on behalf of the third-tier 3
Football
Media

Telco AIS has acquired domestic rights for Thai league and national team football for the upcoming 2021-22 season and will air coverage for free as a special measure to help raise the spirits of the Thai…
Handball
Sponsorship & Marketing

The Sportfive agency has retained its mandate to sell sponsorships for THW Kiel, the record Handball Bundesliga champions
Multiple Sports
Finance & Law

H.I.G. Capital, the international private equity and asset management firm, has become the sole owner of the Sportfive agency, acquiring the 24.9-per-cent stake it did not already own
Football
Sponsorship & Marketing

The Sportfive agency has reached a settlement with Karlsruher SC and will have an involvement in the 2. Bundesliga side’s commercial operations following protracted legal disputes between the pair.
Football
Sponsorship & Marketing

The Asean Football Federation has signed up Chinese smartphone manufacturer Oppo as a sponsor of the 2020 edition of the Suzuki Cup in a deal brokered by the China team of the Sportfive agency
Motorsport
Media

The Sportfive agency has agreed a multi-year deal to sell the global media rights to the Race of Champions motorsport event
Multi-Sport
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Steve Phelps, Nascar president. Eric and Chris also discuss the surprising departure of Scott O’Neil from Harris Blitzer Sports & Entertainment, the continued growth and activity of Sportfive’s golf business, and the decision of trading card and collectibles executive Ken Goldin to sell his Goldin Auctions to Collectors Holdings.
Football
Sponsorship & Marketing

French Ligue 1 club Girondins de Bordeaux has signed an extension to its sponsorship contract with restaurant chain Bistro Régent.
Golf
Finance & Law

The Sportfive agency has significantly added to the number of professional golf events that it manages through the acquisition of Global Golf Management, the US-based golf event management, consulting…
Multi-Sport
Industry Moves

The Sportfive agency's head of Asia-Pacific and president of global sales, Adrian Staiti, is stepping down from the company in the coming months, SportBusiness understands
Multi-Sport
Industry Moves

The Sportfive agency has detailed plans to enhance its presence and activity in the Spanish market
Multi-Sport
Media

Peter Angell, the former director of production for Infront-owned Host Broadcast Services (HBS) and Murray Barnett, the former director of sponsorship and commercial partnerships at Formula 1, have formed…
Football
Sponsorship & Marketing

Spanish bathroom brand Roca has struck an agreement to sponsor the Spanish national men’s football team in China, in a deal brokered by the Sportfive agency.
Football
Sponsorship & Marketing

Nutritional and wellness company Herbalife has been named an official supporter of the 2020 Asean Football Federation Suzuki Cup