The Sportfive agency has teamed up with video game developer Ubisoft to develop an in-game integration of a Hamilton watch as part of the soon-to-be-released Far Cry 6 title

The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia

The Sportfive agency has extended its agreement with MSV Duisburg and will continue to sell sponsorship and advertising rights, plus hospitality packages, on behalf of the third-tier 3

Telco AIS has acquired domestic rights for Thai league and national team football for the upcoming 2021-22 season and will air coverage for free as a special measure to help raise the spirits of the Thai…

The Sportfive agency has retained its mandate to sell sponsorships for THW Kiel, the record Handball Bundesliga champions

H.I.G. Capital, the international private equity and asset management firm, has become the sole owner of the Sportfive agency, acquiring the 24.9-per-cent stake it did not already own

The Sportfive agency has reached a settlement with Karlsruher SC and will have an involvement in the 2. Bundesliga side’s commercial operations following protracted legal disputes between the pair.

The Asean Football Federation has signed up Chinese smartphone manufacturer Oppo as a sponsor of the 2020 edition of the Suzuki Cup in a deal brokered by the China team of the Sportfive agency

The Sportfive agency has agreed a multi-year deal to sell the global media rights to the Race of Champions motorsport event

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Steve Phelps, Nascar president. Eric and Chris also discuss the surprising departure of Scott O’Neil from Harris Blitzer Sports & Entertainment, the continued growth and activity of Sportfive’s golf business, and the decision of trading card and collectibles executive Ken Goldin to sell his Goldin Auctions to Collectors Holdings.

French Ligue 1 club Girondins de Bordeaux has signed an extension to its sponsorship contract with restaurant chain Bistro Régent.

The Sportfive agency has significantly added to the number of professional golf events that it manages through the acquisition of Global Golf Management, the US-based golf event management, consulting…

The Sportfive agency's head of Asia-Pacific and president of global sales, Adrian Staiti, is stepping down from the company in the coming months, SportBusiness understands

The Sportfive agency has detailed plans to enhance its presence and activity in the Spanish market

Peter Angell, the former director of production for Infront-owned Host Broadcast Services (HBS) and Murray Barnett, the former director of sponsorship and commercial partnerships at Formula 1, have formed…

Spanish bathroom brand Roca has struck an agreement to sponsor the Spanish national men’s football team in China, in a deal brokered by the Sportfive agency.

Nutritional and wellness company Herbalife has been named an official supporter of the 2020 Asean Football Federation Suzuki Cup