Sportfive

Aquatics
Media

World Aquatics has awarded Sportfive a contract to sell its media rights in most global markets, retaining long-standing agency partner Dentsu in Japan and selected countries in the Asia-Pacific region
Football
Fan Engagement

Sportfive has entered into a wide-ranging agreement with Concacaf, the governing body for football across North and Central America and the Caribbean, to provide digital services for its national team…
Football
Sponsorship & Marketing

Online gaming company StarGames.de has agreed a deal to become the new training kit sponsor of German 2.Bundesliga football club Hannover 96
Football
Sponsorship & Marketing

The Sportfive agency strengthened its grip on German football by extending its marketing relationship with Bayer 04 Leverkusen until the end of the 2028-29 season.
Football
Sponsorship & Marketing

Bundesliga club Borussia Dortmund has struck an early extension to its partnership with the Sportfive agency, stating that the US will be a target territory for its international marketing efforts in the…
Netball
Media

Foxtel, the pay-television broadcaster, and SBS, the public broadcaster, have landed rights in Australia to the upcoming Netball World Cup, which will take place in Cape Town, South Africa
Football
Sponsorship & Marketing

The Sportfive agency has been named as the ‘Official Sales Partner’ for EA Sports FC, the first iteration of the newly branded football video game, formerly known as the Fifa series.
Esports
Sponsorship & Marketing

The Sportfive agency has agreed a deal with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of initiatives for the organisation
Netball
Media

UK pay-television broadcaster Sky will show live coverage of every game during this year’s Netball World Cup, which will take place in Cape Town, South Africa.
Football
Sponsorship & Marketing

The Sportfive agency has signed a long-term extension to its exclusive rights agreement with the Asean Football Federation (AFF)
Football
Sponsorship & Marketing

The United Soccer League has called on the Sportfive and Octagon agencies, as well as premium experiences company Legends, to drive media and sponsorship interest in the USL Super League, the second-tier…
Multiple Sports
Industry Moves

Experienced industry executive Seamus O’Brien has made a dramatic comeback to the sharp end of the sports business sector after being appointed as president of Sportfive’s Asia-Pacific business.
Football
Media

The Sportfive agency has been appointed to distribute international media rights on behalf of US Soccer in a ‘multi-year’ agreement.
Esports
Sponsorship & Marketing

The Sportfive agency has further enhanced its esports portfolio by agreeing an alliance with Spanish organisation Giants
Football
Media

The Sportfive agency has signed an extension to its international media rights distribution deal with the United Soccer League and has taken on an additional betting rights remit
Football
Events

The Sportfive agency has been appointed to sell hospitality packages for the Polish national team’s home qualifiers for next year’s Uefa Euro 2024 tournament.
Multiple Sports
Sponsorship & Marketing

French energy company EDF has retained the Sportfive agency to support the firm in its sports sponsorship strategy
Football
Sponsorship & Marketing

Chinese-owned electric bicycle manufacturer Tenways has agreed a sponsorship deal with German Bundesliga football club Borussia Dortmund. Tenways has become the 'official e-bike partner' of the club