Sportfive
Lagardère Sports retains hospitality remit for Roland-Garros
The Lagardère Sports agency has agreed a two-year extension to its partnership with the French Tennis Federation (FFT) to remain one of the official hospitality agencies of Roland-Garros grand slam tournament …
Dentsu and China Sports Media awarded J.League rights to 2022
Dentsu, the Japanese advertising giant heavily involved in sports marketing, has acquired the international rights to the J.League, Japanese football’s top division.
Tigo Sports acquires rights to Costa Rica Concacaf Nations League games
Paraguay-based pay-television broadcaster Tigo Sports has acquired the rights to Costa Rica’s Concacaf Nations League matches.
The rights are for broadcast outside of Costa Rica.
Lagardère adds Crédit Agricole as Lyon’s women’s team sponsor
French football's Olympique Lyonnais has announced Crédit Agricole Centre-Est, a regional arm of the French financial institution, as an official partner of its women’s team.
Discovery Golf recruits Lagardère Sports’ media rights executive Lunn
Discovery, the media group that owns Eurosport, has strengthened its golf team as it continues to enhance its OTT platform GolfTV, recruiting media rights executive Tim Lunn from Lagardère Sports.
November ruling expected for Lagardère Sports v Karlsruhe case
The Regional Court of Karlsruhe is scheduled to deliver its verdict on November 15 on the legal case between sports marketing agency Lagardère Sports Germany and Karlsruhe SC of German football’s 2. B
Lagardère’s Cubillos becomes chief commercial officer at Tribe Sports Marketing
Pedro Cubillos, a longstanding executive at the Lagardère Sports agency, has taken up the role of chief commercial officer at Tribe Sports Marketing, the newly-created boutique agency with offices in …
Former Lagardère executives Gaede and Ruhnau launch consultancy business
Nicolas Gaede and Ulrik Ruhnau, both formerly of Lagardère Sports (and the erstwhile Sportfive business), have launched a new sports consultancy firm, CSIGHT Gmbh.
Lagardère Sports signs fresh esports partnership amid takeover talk
Lagardère Sports and Entertainment has furthered its presence in the esports market by being appointed as the exclusive agency to market commercial rights to the PlayerUnknown’s Battlegrounds’ (PUBG) 2019…
Sportfive to support Congo’s African Games
The Sportfive agency has penned a strategic partnership with the Republic of Congo surrounding the African country’s hosting of the 2015 African Games multi-sport event.
Sportfive launches new digital marketing service
The Sportfive agency has launched a new digital marketing service which aims to enable rights holders to expand their interaction with fans and exploit additional marketing and sales opportunities.
Sportfive kicks off Uefa’s Euro 2016 corporate hospitality drive
Sportfive has become the first international sales agent appointed by Uefa for corporate hospitality at its Euro 2016 national team football tournament.
Tottenham seals partnership with Sportfive
English Premier League football club Tottenham Hotspur has signed an exclusive partnership with the Sportfive agency.
A new vision for Russia’s Premier League
Pauline McVey, analyst for SportBusiness Intelligence, looks at televised sport in Russia and considers the impact of the decision by the Russian Premier League to launch its own football channel