Equestrian

Latest Features

FEI Awards 2020 celebrate a decade of equestrian excellence If you had the chance to choose, who would be your favourites from the winners over the past decade of FEI Awards?

Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.

In association with the Fédération Équestre Internationale

He’s been called ‘The Horse Whisperer’. So skilled is Shawn Flarida astride a horse, that he has dominated the equestrian discipline of reining for the last two decades, winning gold medals at both individual and team events in most of the important competitions all the way up to the World Equestrian Games.

Long, testing rides through beautiful countryside, with hundreds of horses and athletes competing… No wonder endurance riding is growing in popularity for both competitors and fans all around the world.

The hosting agreement with the organisers of the 2021 edition of the FEI Endurance European Championships in the Netherlands has been terminated by equestrian’s world governing body.

The Jockey Club, horse racing’s largest commercial group in the UK, has been awarded a five-year contract to organise the Blenheim Palace International Horse Trials, one of the leading fixtures on the e…

The International Equestrian Federation (FEI) has budgeted for a total of CHF26.4m (€24.3m/$28.9m) in commercial revenues in 2021, a 13.6-per-cent drop on the figure generated in 2019.

International equestrian sports network Horse & Country has appointed the WePlay sports marketing agency to drive subscriptions to its H&C+ over-the-top streaming platform

Features

The equestrian discipline of vaulting sees athletes performing gymnastic dance routines on the back of a cantering horse. For both fans and competitors, it’s an intriguing combination of athleticism and artistic flair.

This is what you get when you combine athletic horses, daredevil riders, and a carriage. It’s called driving, and it’s one of the most dynamic equestrian sports there is.

The triple equestrian sport of eventing is recruiting more participants and attracting more fans than ever before.

At the end of this month, the sporting vision of the FEI (International Equestrian Federation)’s new leadership duo will be revealed. Matt Cutler got an exclusive preview of the future direction they would like to take the sport.

The United States Equestrian Federation (USEF)’s newly-appointed CEO Chris Welton describes how he went from practising law to taking the reins of the IOC (International Olympic Committee)’s sponsorship programme.

Mark Cameron, global brand experience director at Extreme Sailing Series (ESS) main series partner Land Rover, breaks down the company's sponsorship strategy to Matt Cutler at this year's event launch.