Equestrian

Latest Features

Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.

In association with the Fédération Équestre Internationale

He’s been called ‘The Horse Whisperer’. So skilled is Shawn Flarida astride a horse, that he has dominated the equestrian discipline of reining for the last two decades, winning gold medals at both individual and team events in most of the important competitions all the way up to the World Equestrian Games.

Long, testing rides through beautiful countryside, with hundreds of horses and athletes competing… No wonder endurance riding is growing in popularity for both competitors and fans all around the world.

The equestrian discipline of vaulting sees athletes performing gymnastic dance routines on the back of a cantering horse. For both fans and competitors, it’s an intriguing combination of athleticism and artistic flair.

The International Equestrian Federation (FEI) generated CHF30.05m (€28.29m/$32.04m) in commercial revenues in 2019, according to its latest set of financial accounts. The figure was made up of CHF27.0

The International Equestrian Federation (FEI) has said it expects to make a loss of CHF8.23m (€7.7m/$8.7

French prosecutors are seeking a four-year jail sentence for former world athletics federation president Lamine Diack at his ongoing trial in Paris for corruption, money laundering and breach of trust…

Features

This is what you get when you combine athletic horses, daredevil riders, and a carriage. It’s called driving, and it’s one of the most dynamic equestrian sports there is.

The triple equestrian sport of eventing is recruiting more participants and attracting more fans than ever before.

At the end of this month, the sporting vision of the FEI (International Equestrian Federation)’s new leadership duo will be revealed. Matt Cutler got an exclusive preview of the future direction they would like to take the sport.

The United States Equestrian Federation (USEF)’s newly-appointed CEO Chris Welton describes how he went from practising law to taking the reins of the IOC (International Olympic Committee)’s sponsorship programme.

Mark Cameron, global brand experience director at Extreme Sailing Series (ESS) main series partner Land Rover, breaks down the company's sponsorship strategy to Matt Cutler at this year's event launch.