Equestrian

Latest Features

In association with the Fédération Équestre Internationale

He’s been called ‘The Horse Whisperer’. So skilled is Shawn Flarida astride a horse, that he has dominated the equestrian discipline of reining for the last two decades, winning gold medals at both individual and team events in most of the important competitions all the way up to the World Equestrian Games.

Long, testing rides through beautiful countryside, with hundreds of horses and athletes competing… No wonder endurance riding is growing in popularity for both competitors and fans all around the world.

The equestrian discipline of vaulting sees athletes performing gymnastic dance routines on the back of a cantering horse. For both fans and competitors, it’s an intriguing combination of athleticism and artistic flair.

This is what you get when you combine athletic horses, daredevil riders, and a carriage. It’s called driving, and it’s one of the most dynamic equestrian sports there is.

Organisers of Badminton Horse Trials have signed what they claim are two significant sponsorship deals with Mars Equestrian and Science Supplements after admitting they are unlikely to secure a new title…

The International Equestrian Federation (FEI) has budgeted a total of CHF30.2m (€27.1m/$30m) in commercial revenues in 2020, with the lion’s share continuing to stem from sponsorship agreements.

The International Equestrian Federation (FEI) has awarded hosting rights to its World Championship events in 2022 to Herning, Denmark, and Pratoni del Vivaro, Italy, as part of a new strategy for the world…

The International Equestrian Federation (FEI) has agreed a sponsorship deal with Belgian-based equine nutrition brand Cavalor

Features

The triple equestrian sport of eventing is recruiting more participants and attracting more fans than ever before.

At the end of this month, the sporting vision of the FEI (International Equestrian Federation)’s new leadership duo will be revealed. Matt Cutler got an exclusive preview of the future direction they would like to take the sport.

The United States Equestrian Federation (USEF)’s newly-appointed CEO Chris Welton describes how he went from practising law to taking the reins of the IOC (International Olympic Committee)’s sponsorship programme.

Mark Cameron, global brand experience director at Extreme Sailing Series (ESS) main series partner Land Rover, breaks down the company's sponsorship strategy to Matt Cutler at this year's event launch.