Athletics
Würth MODYF steps up as top-tier sponsor of European Athletics
Workwear and equipment brand Würth MODYF has agreed a sponsorship deal with European Athletics which names Würth MODYF as a top-tier official partner of European Athletics for the 2023-24 season.
Eurovision Sport, European Athletics add AI-powered audio coverage
Eurovision Sport, the sports arm of the European Broadcasting Union (EBU), has claimed a first for sport on the continent by partnering with European Athletics to use artificial intelligence technology…
World Athletics Championships return to free-to-air TV in Ireland
Virgin Media, the Irish telco and commercial and pay-television broadcaster, has acquired rights to the 2023 World Athletics Championships
World Athletics to introduce ‘short track’ product to grow indoor events
World Athletics has announced plans to create a new ‘short track’ product to replace the current ‘indoor’ term, which is used to describe events and performances that are set on a 200m track and traditi…
Beijing targeting 2027 World Athletics Championships
Beijing is seeking to return the World Athletics Championships to China by bidding to host the 2027 edition of the event
Dick’s Sporting Goods begins Boston Marathon sponsorship
Retailer Dick's Sporting Goods has announced a multi-year partnership with the Boston Athletic Association (BAA) in a deal that makes Dick's the official retail sponsor of BAA events, beginning with the…
Peru loses another event as Lima ‘withdraws’ as World Athletics U20s host
Peru has lost its latest sporting event, with World Athletics announcing that Lima has withdrawn as host city of its 2024 U20 Championships citing “circumstances beyond its control”.
Bank of America to ‘present’ Boston Marathon in Sportfive-brokered deal
The Bank of America has doubled its brand presence among the World Marathon Majors by adding Boston Marathon 'presenting partner' rights to its role as title sponsor of the Chicago Marathon
Torun lands 2026 World Athletics Indoors
World Athletics has awarded its 2026 Indoor Championships to Torun in the Kuyavian-Pomeranian region of Poland, while the 2024 Race Walking Team Championships will be held in Antalya, Turkey
Infront locks up more World Athletics rights until 2029
Infront will continue to sell the international rights to the World Athletics Indoor Tour until the end of 2029 after striking a six-year extension deal
World Athletics commences search for host broadcaster
World Athletics has launched a process to appoint a host broadcaster for the World Athletics Series events for five years, from 2025 to 2029
BeIN’s Al-Khelaifi, Al-Obaidly cleared in IAAF corruption case
Nasser Al-Khelaifi, chairman of beIN Media Group and president of French Ligue 1 football club Paris Saint-Germain, has been cleared of any wrongdoing in a corruption case relating to Qatar’s bids to h…
Kenya targeting 2029 World Athletics Championships
Kenya has said it will bid to host the 2029 World Athletics Championships after missing out on rights for the 2025 event to Tokyo, Japan
Sportfive to seek out new primary sponsor for Boston Marathon
The Sportfive agency has stepped up its engagement with the Boston Athletic Association (BAA) by being appointed to lead the search for the next primary sponsor of the Boston Marathon
World Athletics Relays heads back to Nassau
The World Athletics Relays will return to its birthplace in 2024, with the sport’s world governing body awarding hosting rights for the event to Nassau in the Bahamas.
Warner Bros. Discovery deals with EBU and ESPN for non-exclusive World Athletics rights
Media group Warner Bros. Discovery has acquired non-exclusive rights to broadcast the 2023 World Athletics Championships in over 45 countries across Europe.
Tata extends sponsorship of Singapore Marathon for four years
Indian tech giant Tata Consultancy Services has extended its sponsorship of the Standard Chartered Singapore Marathon to cover the period from 2023 to 2026
Birmingham secures 2026 European Athletics Championships
The UK will host the European Athletics Championships for the first time after hosting rights to the 2026 edition were awarded to the English city of Birmingham