Australia
CommBank replaces Bankwest as Western Sydney Stadium naming rights sponsor
Australian bank CommBank has agreed to take over the naming rights to the Western Sydney Stadium from sister brand Bankwest, which is also part of the Commonwealth Bank of Australia group
Premiership Rugby outlines Pitch-aided international distribution, including Stan Sport deal
Stan Sport, the streaming service of Australian media group Nine Entertainment, has acquired rights to the English Premiership rugby union club competition
Commonwealth Bank recommits to women’s game with Cricket Australia extension
Commonwealth Bank has renewed its long-running sponsorship of Cricket Australia for a further three years, from 2021-22 to 2023-24
AFL signs new long-term deal with McDonald’s
The Australian Football League has signed a 10-year extension to its sponsorship agreement with fast-food chain McDonald’s.
Optus lands rights to Uefa Women’s World Cup qualifiers
Telco Optus has acquired exclusive rights in Australia to select European qualification matches for the 2023 Fifa Women’s World Cup.
Nine completes Grand Slam collection with US Open deal
Australian media group Nine Entertainment has completed its set of Grand Slam tennis tournaments by acquiring rights to the US Open
Foxtel extends Open Championship deal, warned over AFL betting ad breach
Australian pay-television broadcaster Foxtel has secured a new multi-year agreement for exclusive free-to-air and pay-television rights to golf's Open Championship
Stan Sport adds Laver Cup to tennis offering
Stan Sport, the streaming service of Australian media group Nine Entertainment, has broadened its tennis portfolio by agreeing a multi-year deal for rights to the Laver Cup
Brisbane to stage NRL Grand Final for the first time
Brisbane will host the National Rugby League’s Premiership Grand Final for the first time after this year’s game was moved from Sydney due to escalating Covid-19 cases in the city.
Weber replaces Rebel as WBBL title sponsor
Australian barbecue products brand Weber Barbecues has been named as the new title sponsor of the Women’s Big Bash League, the Australian Twenty20 cricket league.
Discovery inks decade-long agreement for Tennis Australia rights
Discovery has landed a long-term agreement with Tennis Australia which will keep the Australian Open under the Eurosport umbrella and on Discovery broadcast platforms for another decade
Sports Flick goes offline, founder is ‘subject of police investigation’
Australian streaming platform Sports Flick is now offline and its founder Dylan Azzopardi is being investigated by police over allegations of fraud, according to The Sydney Morning Herald
Paramount+ deal underpins Football Australia commercial confidence
In the second part of a two-part interview, the Football Australia commercial head Tom Rischbieth and comms head Peter Filopoulos discuss the landmark domestic media-rights deal with 10 ViacomCBS and the fed's global outlook.
Australia’s golfing majors postponed until 2022
Australia’s two major golfing events, the Australian PGA Championship and the Australian Open, have been postponed until 2022 due to Covid-19.
Australia to have combined, men’s and women’s football title
A combined champion of Australia's men's and women's professional football leagues will be crowned from next season as part of an expansion of the women's club game by league organiser Australian Professional…
Suncorp signs long-term extension with Netball Australia
Financial services group Suncorp has extended as principal partner of Netball Australia for five more years, from 2022 to 2026
Cricket Australia agrees three-year sponsorship deal with Nu-Pure
Cricket Australia has signed a sponsorship deal with Australian drinks manufacturer Nu-Pure that sees it become the official water partner of the men’s and women’s cricket teams in a three-year deal.