E-commerce giant Amazon has taken a major leap into cricket after securing exclusive media rights in Australia to International Cricket Council events from 2024 to 2027

Streaming platform Fite has acquired exclusive rights in selected markets across Europe and Oceania to Portugal’s Primeira Liga until the end of the 2025-26 season.

New Balance has taken a major step in commercialising its relationship with Australian tennis by signing as the ‘Official Performance Apparel and Footwear’ provider of the Australian Open (AO) and United Cup.  

Rolex has secured the title sponsorship rights to next year’s Australian Grand Prix as part of its existing Global Partner deal with Formula 1.

Rugby Australia has concluded its capital raise programme, today (Friday) entering into an agreement with Pacific Equity Partners (PEP) that is designed to underpin investment during a crucial upcoming period for the governing body.

Football Australia's revenues rose by 48 per cent in the past year, reflecting new-found success on the pitch and rising confidence about the future of the sport in the country

Stalwart sponsor of Australian sport, the retail giant Harvey Norman, has opted not to extend its deal with Rugby Australia as the domestic market title sponsor of the Super Rugby Pacific competition

Hamish McLennan was ousted as chairman of Rugby Australia at a late-night board meeting yesterday (Sunday), and has been replaced by Daniel Herbert.

India's defeat to Australia in the ICC Cricket World Cup final on home soil drew a record peak concurrency of almost 59 million viewers on Disney Star's OTT platform yesterday (Sunday)

Football Australia and Nike are to take their commercial relationship into a third decade after the US sportswear giant today (Friday) signed a new 10-year kit supplier contract

Global trading platform eToro will not renew its sponsorship agreement with Rugby Australia when it ends this year, calling time on a three-year relationship

Nine Entertainment and Foxtel have renewed their England and Wales Cricket Board media rights in Australia from 2024 to 2031, SportBusiness understands

Australian public-service broadcaster SBS has renewed its rights to the Fifa Men’s World Cup, securing an exclusive deal for all 104 matches of the 2026 edition.

Saudi Arabia is set to be the only bidder to host the 2034 Fifa World Cup after Football Australia dropped its plans ahead of Fifa’s deadline today (Tuesday) to lodge expressions of intent.

Cricket Australia has reported a loss of A$16.9m (€10.1m/$10.7

James Rushton, the former DAZN chief executive, is to lead the Australian Professional Leagues (APL) alongside commissioner Nick Garcia, following the exit today (Friday) of chief executive Danny Townsend

Ahead of his first full season as commissioner of the APL, Nick Garcia talks exclusively to SportBusiness about working closer with IMG on an international strategy, the stats that show the A-League-Paramount relationship is thriving and why it’s the end of the ‘Del Piero’ days.

Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025