Australia
Catapult acquires SBG Sports, embarks on equity raising
Australian software solutions company Catapult Group has agreed a deal to acquire UK-based sports data firm SBG Sports amid plans for increased investment in technology, data science, and scale capacity…
Nike becomes official apparel partner of the Big Bash League
Nike has agreed a kit deal with the Big Bash League to supply all eight teams with playing and training wear for next season
Rugby Australia feels ‘undervalued’ as Trans-Tasman talks with NZ Rugby flounder
Rugby Australia is growing frustrated with the talks for next season's Super Rugby Trans-Tasman tournament due to New Zealand’s strong bargaining position and the potential addition of two new franchises t…
USA Rugby ‘cautiously optimistic’ after forging ahead with Rugby World Cup bid
USA Rugby has a new-found spring in its step after being formally accepted as a candidate to host the 2029 women’s Rugby World Cup and men’s event in 2027 or 2031. Bob Williams reports on the Union's bid process.
Stone and Wood replaces Yenda as Rugby Australia beer sponsor
Australian brewery Stone and Wood Brewing Co. has become a sponsor of Rugby Australia and the Wallabies men’s national team ahead of the international season.
AFL and NRL deals highlight Therabody’s ‘significant investment’ in Australia
Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019
Tennis Australia appoints former Qantas executive Cornelis as new CCO
Tennis Australia has appointed former Qantas and DHL executive Cedric Cornelis as its new chief commercial officer
SailGP returns to Australia, calendar expanded to nine races
SailGP is set to return to Sydney Harbour after the sailing series announced it would be adding a ninth race to its 2021-22 calendar, the Australian Sail Grand Prix
Sports Flick makes basketball move with CBA deal
Australian streaming platform Sports Flick has secured media rights to the Chinese Basketball Association league for the 2021-22 season
Ten adds AFC and national team rights to football portfolio
ViacomCBS-owned Australian broadcaster Network Ten has struck a deal with Football Australia to broadcast all national team matches outside of World Cups until 2024
Brisbane 2032 ‘not a done deal’, Korea throws in towel
Australian Olympic official John Coates warned that Brisbane's appointment as host of the 2032 Olympics was not yet ensured, ahead of a July 21 vote by the International Olympic Committee
HBA Media adds Ascot deals in India, Malaysia and New Zealand, FITE streaming
HBA Media, the horse racing media rights agency, has agreed a string of new deals for this year’s edition of the prestigious UK meeting at Royal Ascot.
ESPN+, Hotstar to stream WTC final in US, Foxtel lands Australian rights
Streaming services ESPN+ and Hotstar have acquired rights in the US to cricket’s inaugural World Test Championship (WTC) final between India and New Zealand, while a deal has also been struck in Australia f…
Brisbane poised to land 2032 Olympics on eve of Tokyo Games
Brisbane is a step away from being confirmed the host of the 2032 Olympic Games after being put forward to the final stage of the selection process by the International Olympic Committee executive board…
Sports Flick adds Concacaf 2021 Gold Cup to football portfolio
Australian streaming platform Sports Flick has picked up the exclusive media rights in Australia to the Concacaf’s 2021 Gold Cup.
UFC agrees betting sponsorship deal with Neds
Sports betting company Neds has agreed a deal with the Ultimate Fighting Championship to become the official wagering partner of the mixed martial arts promoter in Australia
Football Australia withdraws teams from AFC Champions League
Football Australia has withdrawn Sydney FC, Melbourne City FC and Brisbane Roar from the AFC Champions League, the Asian Football Confederation (AFC) has confirmed