Australia

Latest Features

SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.

Second of a two-part report from the APOS 2020 Virtual Series, the online incarnation of the leading Asia-Pacific media, telecoms and entertainment industry conference hosted by Media Partners Asia.

How will global sports industries adapt to the likely prospect of a more inward looking world? And can cancelled events easily win back the hearts of fans in Asia? SportBusiness asks three experts on the region for their thoughts.

South Australia’s major city has gone to considerable efforts to boost the impact of sporting events that grab the imagination. Bradley Rial investigates.

A new esports High Performance Centre at New Zealand's Eden Park stadium will aim to provide a base for the country's entire esports industry, not just top-tier teams. Callum McCarthy reports.

Australian National Rugby League (NRL) club Melbourne Storm has extended its long-standing association with Japanese automotive brand Suzuki for another two years

Sports brand Nike has upgraded its association with the Australian Football League’s Sydney Swans to become the team’s kit and footwear sponsor.

Communications services company Gemba has appointed Adam Hodge, formerly of international sports and entertainment agency Octagon, to the newly-created role of divisional manager of marketing strategy

Football Federation Australia will now be known as Football Australia, following a unanimous vote in favour of the name change at the organisation's annual general meeting

Features

Asia-Pacific sports industry insiders react to the award of the 2023 Fifa Women's World Cup to Australia and New Zealand.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Australia

SportBusiness speaks to Michael Smith, director of motorsport and commercial operations at Motorsport Australia, about the plans for the future of the sport in Australia, and reaching out to potential drivers in the Asia-Pacific region.

SportBusiness speaks to Asian fan clubs of European football teams to see what they made of their favourite teams' efforts to keep them engaged during the pandemic.

The Australian Football League is using Melbourne's Marvel Stadium to help secure its fiscal future from the effects of the Covid-19 pandemic. Tom King reports.

Tom King speaks to Supercars' chief executive Sean Seamer, and takes a look at how Australia's top motorsports series is adapting in order to keep its fans engaged during the Covid-19 pandemic.

Adam Hodge, Octagon’s head of planning & strategy for APAC, asks how rights-holders can ‘make good’ the loss of value felt by their sponsors

Matthew Glendinning looks at the recent commercial fortunes of the AFL and Rugby Australia, and how sponsorship revenues and the Covid-19 pandemic have affected the properties.

The Covid-19 pandemic has hit Australia’s major sports with varying degrees of severity.

With top sponsors jumping ship, Football Federation Australia’s new CEO James Johnson faces a tough start to his new role. But there is confidence he has the know-how to turn things around. John Duerden reports.

Oceania's National Basketball League is enjoying unprecedented growth this year following the creation of the Next Stars program and subsequent arrival of National Basketball Association Draft Lottery prospects LaMelo Ball and RJ Hampton. Bob Williams looks at the impact on the league and its future.

由澳大利亚国家男子篮球联赛(NBL)运营的第三方订阅频道NBL TV宣布,他们与欧洲篮球联赛就2019-20赛季得网络转播达成一致。

The Australian Football League's push into China has had symbiotic benefits for all parties that goes beyond sports. SportBusiness takes a closer look at the deals that have ensued so far, and how they've worked out.

Australian football entered a new stage in its development earlier this year with the announcement that the A-League and W-League would be spun off from Football Federation Australia. The FFA's chief commercial and marketing officer Luke Bould talks Adam Nelson through the implications of the move and how the body is set up to weather the change.

Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.

Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.

Next year’s ICC T20 World Cup will see the men’s and women’s events take place separately for the first time, either side of the Australian winter. Event chief executive, Nick Hockley, tells Adam Nelson about his plans for the tournament.

Queensland’s Tourism Minister Kate Jones and Leanne Coddington, chief executive of Tourism and Events Queensland, explain how the state’s natural environment helps make it ‘the best address on earth’