Australia
Features
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
Sport must weather media industry turbulence | APOS media conference takeaways, Part II
Second of a two-part report from the APOS 2020 Virtual Series, the online incarnation of the leading Asia-Pacific media, telecoms and entertainment industry conference hosted by Media Partners Asia.
How can the sports business in Asia respond to a de-globalised world?
How will global sports industries adapt to the likely prospect of a more inward looking world? And can cancelled events easily win back the hearts of fans in Asia? SportBusiness asks three experts on the region for their thoughts.
Adelaide adopts holistic approach to maximise sporting opportunities
South Australia’s major city has gone to considerable efforts to boost the impact of sporting events that grab the imagination. Bradley Rial investigates.
Esports keeps the lights on at Eden Park during international sport shutdown
A new esports High Performance Centre at New Zealand's Eden Park stadium will aim to provide a base for the country's entire esports industry, not just top-tier teams. Callum McCarthy reports.
Suzuki extends with 2020 NRL champions Melbourne Storm
Australian National Rugby League (NRL) club Melbourne Storm has extended its long-standing association with Japanese automotive brand Suzuki for another two years
Nike replaces ISC at AFL’s Sydney Swans to complete kit rebrand
Sports brand Nike has upgraded its association with the Australian Football League’s Sydney Swans to become the team’s kit and footwear sponsor.
Gemba hires Octagon’s Hodge as marketing manager
Communications services company Gemba has appointed Adam Hodge, formerly of international sports and entertainment agency Octagon, to the newly-created role of divisional manager of marketing strategy
FFA rebrands as Football Australia, forecasts A$7.3m loss in 2020-21
Football Federation Australia will now be known as Football Australia, following a unanimous vote in favour of the name change at the organisation's annual general meeting
Asia-Pacific industry reacts to the award of the 2023 Women’s World Cup
Asia-Pacific sports industry insiders react to the award of the 2023 Fifa Women's World Cup to Australia and New Zealand.
Australia Market Report, 2020
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Australia
Ferrari looks east for business and a future F1 driver
SportBusiness speaks to Michael Smith, director of motorsport and commercial operations at Motorsport Australia, about the plans for the future of the sport in Australia, and reaching out to potential drivers in the Asia-Pacific region.
Asian football fan clubs cry out for live digital experiences during shutdown
SportBusiness speaks to Asian fan clubs of European football teams to see what they made of their favourite teams' efforts to keep them engaged during the pandemic.
How the AFL used its biggest asset to tackle Covid-19 financial woes
The Australian Football League is using Melbourne's Marvel Stadium to help secure its fiscal future from the effects of the Covid-19 pandemic. Tom King reports.
APAC’s biggest domestic motorsport series, Supercars, turns to global stars for engagement
Tom King speaks to Supercars' chief executive Sean Seamer, and takes a look at how Australia's top motorsports series is adapting in order to keep its fans engaged during the Covid-19 pandemic.
Adam Hodge | Rights-holders and sponsors must talk to mitigate peak pandemic pain
Adam Hodge, Octagon’s head of planning & strategy for APAC, asks how rights-holders can ‘make good’ the loss of value felt by their sponsors
Rugby Australia suffers in comparison to ascendant AFL brand
Matthew Glendinning looks at the recent commercial fortunes of the AFL and Rugby Australia, and how sponsorship revenues and the Covid-19 pandemic have affected the properties.
Mixed fortunes for Australian rights-holders amid Covid-19 crisis
The Covid-19 pandemic has hit Australia’s major sports with varying degrees of severity.
Former Fifa and CFG executive Johnson bullish as he starts FFA tenure
With top sponsors jumping ship, Football Federation Australia’s new CEO James Johnson faces a tough start to his new role. But there is confidence he has the know-how to turn things around. John Duerden reports.
NBL uses LaMelo Ball’s pulling power to gain new international relevance
Oceania's National Basketball League is enjoying unprecedented growth this year following the creation of the Next Stars program and subsequent arrival of National Basketball Association Draft Lottery prospects LaMelo Ball and RJ Hampton. Bob Williams looks at the impact on the league and its future.
NBL TV取得欧洲篮球联赛转播权
由澳大利亚国家男子篮球联赛（NBL）运营的第三方订阅频道NBL TV宣布，他们与欧洲篮球联赛就2019-20赛季得网络转播达成一致。
Port Adelaide and AFL helping to drive closer cultural and economic ties between Australia and China
The Australian Football League's push into China has had symbiotic benefits for all parties that goes beyond sports. SportBusiness takes a closer look at the deals that have ensued so far, and how they've worked out.
FFA embraces ‘challenger brand’ status as A-League spin-off heralds new dawn for Australian soccer
Australian football entered a new stage in its development earlier this year with the announcement that the A-League and W-League would be spun off from Football Federation Australia. The FFA's chief commercial and marketing officer Luke Bould talks Adam Nelson through the implications of the move and how the body is set up to weather the change.
“People have to perceive the value of the Olympics beyond just the Games” | Matt Carroll, Australian Olympic Committee
Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.
Australian Open grows attendances and revenues by 50 per cent after embracing “choice and entertainment” mantra
Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.
T20 World Cup splits men’s and women’s events to diversify sport’s audience and create ‘year-long spectacle’
Next year’s ICC T20 World Cup will see the men’s and women’s events take place separately for the first time, either side of the Australian winter. Event chief executive, Nick Hockley, tells Adam Nelson about his plans for the tournament.
Road to SportAccord 2019: Shining a light on marketing’s new rules
In association with SportAccord
It’s only natural…
Queensland’s Tourism Minister Kate Jones and Leanne Coddington, chief executive of Tourism and Events Queensland, explain how the state’s natural environment helps make it ‘the best address on earth’