Australia
Netball Australia secures kit supply deal with New Balance
Netball Australia has signed up global sportswear and apparel brand New Balance as a sponsor
Optus follows WSL renewal with Women’s FA Cup final coverage
Australian telco Optus has built on its coverage of English women’s football by acquiring the rights to the 2021 Women’s FA Cup final.
Liberty takes naming rights to Australia’s A-League Women
Financial services company Liberty has agreed a multi-year deal to become the first naming rights sponsor of A-League Women, the top tier of women’s club football in Australia.
SportNXT industry conference set for April in Melbourne
New Australian sports industry conference SportNXT has announced that its inaugural event will take place April 6-8 next year in Melbourne, the same week as the Formula 1 Grand Prix in the city
Accor signs seven-year Stadium Australia naming deal, AAMI Park rights extended
Hotel operator Accor has won the naming rights to Stadium Australia, formerly known as ANZ Stadium, which will now be called Accor Stadium under a seven-year deal
Australia’s NBL agrees media rights deal in China with Dongqiudi
Chinese digital sports platform Dongqiudi has acquired rights for Australia's National Basketball League in a two-season deal, covering 2021-22 and 2022-23
Australia, US edge closer to landing RWC hosting rights under revamped model
Australia has today (Wednesday) been named by World Rugby as the exclusive ‘Preferred Candidate’ to host the 2027 Rugby World Cup, with the international federation to enter into “exclusive targeted dialo…
EXCLUSIVE: A-Leagues upgrades data-driven content capability with Stats Perform
Sports data firm Stats Perform and A-Leagues have agreed a three-year deal, beginning with the 2021-22 season, to create new, data-driven content for the leagues’ media channels.
Australian Open confirms players must be vaccinated
Players taking part in next year's Australian Open tennis grand slam must be vaccinated, Tennis Australia chief executive Craig Tiley has confirmed
Optus secures premier position in football with six-year Premier League deal
Australian telco Optus has renewed its exclusive rights for the English Premier League for the next six seasons, in a deal running from 2022-23 to 2027-28
ICC unveils 2024-31 major event hosts, including two co-hosted Cricket World Cups
The International Cricket Council has unveiled the 14 host nations for eight men’s limited-overs tournaments between 2024 and 2031, which includes the return of the ICC Champions Trophy for the first t…
Sky New Zealand renews A-Leagues rights
Pay-television broadcaster Sky New Zealand has renewed its rights for Australian football's A-Leagues in a multi-year deal beginning with the upcoming 2021-22 season
TEG, Cricket Australia claim world first with fan data deal
Ticketing and technology business TEG has entered into a wide-ranging agreement with Cricket Australia to merge fan data across ticketing, membership, merchandise and participation
Australian Professional Leagues launches football content platform KeepUp
Australian football's Australian Professional Leagues has launched a new website and mobile app-based football content platform, KeepUp
Australia and England agree long-awaited Pakistan cricket tours
The Australia and England cricket teams have confirmed historic tours of Pakistan next year, after avoiding the country for more than a decade over security concerns
Latitude Financial brands back of jersey at AFL club Richmond
Loans company Latitude Financial has upgraded its relationship with Australian Football League club Richmond to the position of joint major partner until at least the end of the 2025 season
Marriott Bonvoy named Australian Open’s hotel partner, adds Barty as ambassador
Hotel chain Marriott Bonvoy has been named as the official hotel partner for tennis’ 2022 Australian Open, as well as the lead-in tournaments for the Grand Slam event.