Australia

Cricket
Sponsorship & Marketing

Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…
Football
Sponsorship & Marketing

The Australian Professional Leagues (APL) has announced a two-year extension of its sponsorship agreement with utility vehicle brand Isuzu UTE
Multi-sport
Events

The Commonwealth Games Federation (CGF) has been dealt yet another blow in its attempt to stage the next edition of the Commonwealth Games in 2026, after Australia's leading official said the organisation should look outside the country for new host after a joint proposal collapsed.
Australian Rules Football
Sponsorship & Marketing

Global sports merchandising company Fanatics has announced its first licensing agreement with an Australian Football League (AFL) team, Melbourne-based Essendon.
Cricket
Media

E-commerce giant Amazon has taken a major leap into cricket after securing exclusive media rights in Australia to International Cricket Council events from 2024 to 2027
Football
Media

Streaming platform Fite has acquired exclusive rights in selected markets across Europe and Oceania to Portugal’s Primeira Liga until the end of the 2025-26 season.
Tennis
Sponsorship & Marketing

New Balance has taken a major step in commercialising its relationship with Australian tennis by signing as the ‘Official Performance Apparel and Footwear’ provider of the Australian Open (AO) and United Cup.  
Motorsport
Sponsorship & Marketing

Rolex has secured the title sponsorship rights to next year’s Australian Grand Prix as part of its existing Global Partner deal with Formula 1.
Rugby Union
Finance & Law

Rugby Australia has concluded its capital raise programme, today (Friday) entering into an agreement with Pacific Equity Partners (PEP) that is designed to underpin investment during a crucial upcoming period for the governing body.
Football
Governance

Football Australia's revenues rose by 48 per cent in the past year, reflecting new-found success on the pitch and rising confidence about the future of the sport in the country
Rugby Union
Sponsorship & Marketing

Stalwart sponsor of Australian sport, the retail giant Harvey Norman, has opted not to extend its deal with Rugby Australia as the domestic market title sponsor of the Super Rugby Pacific competition
Rugby
Governance

Hamish McLennan was ousted as chairman of Rugby Australia at a late-night board meeting yesterday (Sunday), and has been replaced by Daniel Herbert.
Cricket
Media

India's defeat to Australia in the ICC Cricket World Cup final on home soil drew a record peak concurrency of almost 59 million viewers on Disney Star's OTT platform yesterday (Sunday)
Football
Sponsorship & Marketing

Football Australia and Nike are to take their commercial relationship into a third decade after the US sportswear giant today (Friday) signed a new 10-year kit supplier contract
Rugby Union
Sponsorship & Marketing

Global trading platform eToro will not renew its sponsorship agreement with Rugby Australia when it ends this year, calling time on a three-year relationship
Cricket
Media

Nine Entertainment and Foxtel have renewed their England and Wales Cricket Board media rights in Australia from 2024 to 2031, SportBusiness understands
Football
Media

Australian public-service broadcaster SBS has renewed its rights to the Fifa Men’s World Cup, securing an exclusive deal for all 104 matches of the 2026 edition.
Football
Events

Saudi Arabia is set to be the only bidder to host the 2034 Fifa World Cup after Football Australia dropped its plans ahead of Fifa’s deadline today (Tuesday) to lodge expressions of intent.