Kevin McCullagh, Asia office

There is evidence that the sun is setting on a Western-dominated era for the sports industry in Asia, and that the coming years will be much more locally-driven, SportBusiness Asia senior analyst Kevin McCullagh says.

SportBusiness' Kevin McCullagh looks at the shifts in consumer behaviours and the value of sport as a media product

Frank Leenders, director general of Fiba Media and Marketing Services, is optimistic about the future of basketball, in spite of the 'invisible enemy' of Covid-19. He speaks to Kevin McCullagh about this and the other challenges the federation has faced in 2020, such as losing much-loved ambassadors of the sport Kobe Bryant, David Stern and Borislav Stankovic.

Amid the Covid-19 gloom, the APOS Virtual Series last month delivered some glimmers of hope for future growth in the Asia-Pacific media business.

SportBusiness Asia's Kevin McCullagh looks at Football Marketing Asia's mandate to commercialise the Asian Football Confederation's rights, and its aims for long-term success.

There was a distinctively Australian headline in the Sydney Morning Herald’s sports business coverage recently: “Peter V’Landys is becoming as pleasant as a nasal swab for AFL”. The

Kevin McCullagh looks at the growth of the B. League, Japan's domestic basketball league, and considers whether it might be the country's biggest sports expansion of the Reiwa era.

The Bundesliga’s head of APAC Kevin Sim is deep in talks with potential media-rights partners for the cycle from 2020-21. Kevin McCullagh talks to him about his expectations for the market.

In the first of a trio of interviews with the Tokyo Organising Committee of the Olympic and Paralympic Games, Kevin McCullagh speaks to Masa Takaya, spokesperson and communications team leader, about what Tokyo 2020 wants to say to the world and how his team is delivering the message.

Kevin McCullagh looks at oil company Shell's entrance into the realm of electric motor racing and how it is marketing its diversification into electric vehicle charging and other ‘new energy’ products.

Thai FA president Somyot Poompanmoung is striving to make Thailand the leading football nation in Southeast Asia Former police chief is pushing the organisation toward greater commercial sophistication

Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.