American football's NFL has renewed its digital media rights deal with Chinese internet giant Tencent for the 2020 season, and the two parties have launched a new subscription service around the content
Steelers extend Heinz Field naming rights deal for 2021 season
The National Football League's Pittsburgh Steelers and American food company Kraft Heinz have extended their naming-rights partnership at Heinz Field for the 2021 season.
NFL signs Valspar as UK sponsor in CSM-brokered deal
The National Football League has signed up paint brand Valspar as a regional sponsor in the UK, in a deal brokered by the CSM Sport & Entertainment agency
Hulu secures deal to carry NFL Network, RedZone
The National Football League and Walt Disney Co
NFL ‘poised to generate’ more than $100bn in new domestic rights deals
The National Football League is poised to generate more than $100bn (€82bn) in a series of new long-term domestic television rights deals, further highlighting just how powerful the sports property is t…