American football's NFL has renewed its digital media rights deal with Chinese internet giant Tencent for the 2020 season, and the two parties have launched a new subscription service around the content
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All four NFL Divisional playoff games to have fan attendance
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Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Steelers extend Heinz Field naming rights deal for 2021 season
The National Football League's Pittsburgh Steelers and American food company Kraft Heinz have extended their naming-rights partnership at Heinz Field for the 2021 season.
Mercedes-Benz opts not to extend Superdome naming rights deal
German carmaker Mercedes-Benz will not extend its naming rights deal with the New Orleans Superdome after July 2021
NFL ‘poised to generate’ more than $100bn in new domestic rights deals
The National Football League is poised to generate more than $100bn (€82bn) in a series of new long-term domestic television rights deals, further highlighting just how powerful the sports property is t…
Eleven retains NFL rights in three European countries, beIN renews in France
International subscription broadcaster Eleven Sports has retained its rights to the National Football League in Belgium, Luxembourg and Portugal