Kevin McCullagh, Asia office

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

SportBusiness spoke to Dimension Data chief marketing officer Ruth Rowan about the genesis and evolution of the partnership, which started in 2015 and will run to cover the 2019 Tour.

When Pearse Connolly set about revamping the marketing of Norwegian national team home matches he didn’t expect to use the Catholic church as inspiration.

Major League Baseball’s relatively small global footprint provides the league’s great challenge in international rights sales. But in its favour are a handful of markets where baseball is extremely popular and some of the most storied imagery in world sport.

Ferran Soriano is CEO of Manchester City FC and City Football Group, and winner of The SportBusiness Award at the 2017 Globe Soccer Awards. We caught up with him to talk about his approach to running a football club, his thoughts on football in the Middle East, and more.

Sport in Saudi Arabia is on the cusp of enormous change. Crown Prince Mohammed bin Salman – the heir to the kingdom’s throne and one of the two most powerful men in the country along with his father, King Salman bin Abdulaziz – has targeted sport as one of the vehicles of his ambitious plan to transform the country.

Artificial intelligence and DIY content were the major themes at Mindshare’s Huddle 2017 conference. Kevin McCullagh reports from the event.

Silva International Investments and SportBusiness Group are delighted to announce that the process of SBA Limited acquiring SportBusiness Group has now closed. SBA Limited, managed by Silva International Investments, becomes the parent company of SportBusiness Group with immediate effect.

Silva International Investments and SportBusiness Group are delighted to announce that the process of SBA Limited acquiring SportBusiness Group has now closed. SBA Limited, managed by Silva International Investments, becomes the parent company of SportBusiness Group with immediate effect.

Fan Tracker: Sports and Properties, a product containing data on the popularity of sports and properties in 13 markets.

SportBusiness International partners Nakono have prepared this report on the outlook for virtual reality technology in sport. It assesses the current state of the market, how long it will take for the technology to mature, what sort of eventual use cases we can expect, and more. Download the report here.

Download a PDF of the 2017 edition of our ranking of postgraduate sports business courses.