Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.
MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium Mixed-use development with sportsbook planned to capitalise on sports betting legislation E
Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.
LaLiga club wants NWSL franchise to activate sponsors and ‘be different’ from rivals North American commercial partners brought in $99m of club’s $1bn revenue in 2017-18 Cancelled Miami ga
Bolton Wanderers' future appears extremely bleak after takeover talks ended unsuccessfully on Tuesday, less than 24 hours before the club is due in the High Court to fend off an HM Revenue & Customs winding-up …
The ongoing saga around Newcastle United FC has taken another turn as under-fire owner Mike Ashley has taken the club off the market after 17 months
Saudi Arabia’s crown prince has denied he is looking to buy Manchester United after rumours of a takeover emerged again.
The NBA is furthering its attempts to grow its brand – and commercial fortunes – in Africa by creating a professional league in the continent in partnership with Fiba, the sport's global governing bod…
All sponsorship deals in country are run through NBA China Teams can only activate and sign individual partnership within 150-mile radius of their arenas
Christmas is a time for family. More specifically, it’s when your family asks that question. ‘Forgive me’, says the racist uncle on his fifth egg nog, 'but what is it you do again?’. It’
• Football Leaks investigation suggests 16 clubs sharing plans for a European Super League • But European Club Association and Uefa show united front in the face of allegations • S
Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.
Two years into its historic partnership with global sports and entertainment giant IMG, Euroleague Basketball (EB) is growing and developing faster than envisaged.
When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country
‘Mission-driven’ all-female W Series hopes to attract free-to-air coverage and purpose-beyond-profit sponsorship
• Event promises to provide a platform for female drivers to succeed in F1 • Series will underwrite costs of all the drivers • S
Agency funds 'multi-million pound' circuit at Austin facility to bring series to United States New potential sponsors already in discussions to partner with World RX following move
Mark Waller, executive vice-president, international and events at the NFL, hopes for a London-based franchise by 2022
The Jaguars have played an annual fixture in London since 2013, with the city now accounting for 11 per cent of their “local” revenues.
SportBusiness, one of the world’s leading providers of data and analysis to businesses working in sport, has released comprehensive upgrades to its products, unveiled under a new brand identity, it was a…
Twenty things we learned from the inaugural SportBusiness Summit in Miami, September 18-19, 2018. 1
Euroleague Basketball is undergoing a remarkable, high-speed transformation. EB entered into a 10-year partnership with IMG beginning in the 2016-17 season to develop EB competitions and participating clubs in order to achieve their full potential.
New Zealand Rugby chief executive Steve Tew has overseen a turnaround from NZ$15m losses to NZ$33m profit in ten years
In contrast to Richard Gillis, Tim Crow argues that innovation is the lifeblood of golf and that the Tiger Woods v Mickelson showdown will succeed because, like the Ryder Cup, it offers an alternative to sport’s staid formats.