US College Sport

US college sports conference Big 12 has announced plans to create an internal commercial sales division for the first time in its 27-year history

Gemini Sports Analytics and data, technology and broadcast services group Genius Sports have announced a new partnership to integrate official National Collegiate Athletic Association (NCAA) football and…

The first College Football Playoff with 12 teams is set for 2024, with the first round featuring one game on Friday, December 20 and three games on December 21

A lawsuit has been filed against college sports’ Pac-12 Conference on behalf of former Pac-12 Networks president Mark Shuken and former Pac-12 chief financial officer Brent Willman for alleged unlawful t…

The Big Ten Conference has announced that Tony Petitti has become the seventh commissioner of the college athletic conference, beginning his tenure on May 15

Sportradar has agreed a renewal through the 2024-25 college athletics season with the Big Ten Network to run its streaming service, B1G+

The audiences for the NCAA men's basketball tournament Final Four and national championship in Houston saw declines, with the championship game averaging 14

The National Collegiate Athletic Association (NCAA) is facing a fresh antitrust lawsuit in relation to retroactive damages for thousands of student athletes

The championship game of the NCAA women's basketball tournament has broken viewership records on ESPN platforms, with 9

Pay-TV broadcaster beIN Sports France has renewed its agreement with ESPN for rights to National Collegiate Athletic Association (NCAA) tournaments

The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record

Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros

Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year

One quarter of all American adults plan to wager an estimated $15.5bn (€14.4bn) on the 2023 NCAA Men's Division I Basketball Tournament, known as March Madness, according to a survey by the American Gaming Association (AGA).

Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001

Baylor Athletics has signed a new 10-year multimedia rights agreement with sports marketing and media company Playfly Sports Properties.

Retail chain Dick's Sporting Goods has been named the official sporting goods retailer of the National Collegiate Athletic Association (NCAA) ahead of the marquee men's and women's NCAA basketball tournaments…