US College Sport

College sports conferences have begun exploring naming-rights sponsorships as they look for new ways to draw revenue amid a changing financial landscape

More US colleges are set to seek new revenue streams after the National Collegiate Athletics Association (NCAA) announced it will allow sponsor advertising on football fields for regular-season games in…

The NCAA and its five biggest conferences have agreed to a $2.8bn settlement in several antirust cases that will usher in a new era of college sports by allowing schools to directly pay athletes.

RedBird Capital Partners and Weatherford Capital have announced a new private equity firm, Collegiate Athletics Solutions (CAS), to invest in public and private university athletic departments in the United…

The Big Ten Conference has reported a record $880m (€810m) in total revenue for the financial year to June 30, 2023, according to a copy of the conference's tax return obtained by SportBusiness.

The NCAA women's basketball championship game drew a record-shattering 18.7 million viewers, peaking at 24 million as South Carolina won a second title in three years.

The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.

Oregon State and Washington State have finalised their settlement over financial distributions with the 10 schools leaving the Pac-12 Conference, which will amount to $65m (€60m) withheld from the departing u…

Global experiences company Legends has announced a strategic partnership with name, image and likeness (NIL) collective-backer Blueprint Sports (BPSE) to provide Power Five schools with operational capacities,…

A US federal judge temporarily blocked the National Collegiate Athletic Association (NCAA) on Friday from enforcing prohibitions against recruits signing name, image and likeness (NIL) endorsement deals…

ESPN and the College Football Playoff have agreed a six-year, $7.8bn (€7.3bn) extension as the new era of the college football postseason begins.

US college sport's Southeastern Conference (SEC) has reported a record $852.5m (€791.2m) in revenue for its 2023 fiscal year, bouncing back from a dip reported last year.

The National Collegiate Athletic Association has agreed a new eight-year domestic and international rights deal with ESPN for 40 of its championships in an agreement worth $920m (€840m).

Oregon State and Washington State Universities have reached an agreement in principle with the 10 departing Pac-12 schools regarding revenue distribution, settling a legal complaint that was launched in September.

Seven states have filed a lawsuit in a federal court in West Virginia that challenges the NCAA's transfer rules while three college athletes filed a lawsuit against the NCAA in California saying the prohibition…

NCAA president Charlie Baker has called on the US college athletics governing body to create ways for Division I schools to enter into name, image and likeness (NIL) deals directly with their athletes.

US college athletes competing in the Big Ten Conference are to be given the chance to build their personal brands and explore commercial opportunities via the use of digital media clips featuring them…

UK pay-television broadcaster Sky has stepped in to show US college football and basketball in the UK for the remainder of the 2023-24 season and the whole of 2024-25, ensuring that NCAA Division I football and basketball will receive coverage after almost three months without a deal.